{
 "business": "bakery",
 "url": "https://bizgame.app/bakery-business/",
 "simulator": "https://bizgame.app/play/case/bakery",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Home bakery",
   "setupCostINR": 100000,
   "suggestedBudgetINR": 115000
  },
  {
   "format": "Neighbourhood bakery",
   "setupCostINR": 1200000,
   "suggestedBudgetINR": 1250000
  },
  {
   "format": "Cake shop & patisserie",
   "setupCostINR": 2200000,
   "suggestedBudgetINR": 2285000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   30500,
   60500
  ],
  "tier2": [
   45000,
   68000
  ],
  "smallTown": [
   17000,
   33500
  ]
 },
 "licences": [
  "FSSAI registration or state licence",
  "trade licence",
  "fire NOC for ovens",
  "GST (5% on cakes and pastries since Sep 2025)"
 ],
 "risks": [
  "unsold bakes going stale",
  "butter, cocoa and egg price swings",
  "online cake brands",
  "oven breakdowns"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Total setup investment",
   "value": "Retail ₹10-30 L; H-variant ₹0.5-1.5 L; cloud ₹2-5 L (varies: City tier: T1 ₹15-28 L, T2 about ₹10-17 L, T3 estimated ₹6-10 L (scaled down from T2 for rent and interiors))",
   "role": "HV",
   "source": "PP-cost; T3 is an estimate",
   "estimate": true
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Home / kiosk / neighbourhood shop / cake shop / bakery-café",
   "value": "—",
   "role": "PD",
   "source": "template",
   "estimate": true
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Rent deposit",
   "value": "₹1.5-6 L; 2-3 months' rent (Ahmedabad) to 6 months (Mumbai) (varies: City)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Fit-out, counters, flooring, lighting",
   "value": "₹3-6 L (varies: Format; premium cake shop 1.5-2x (estimate: glass display and décor))",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Deck oven",
   "value": "Gas single-deck ₹50-75k; electric double-deck with steam ₹1.2-1.5 L+",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Home OTG",
   "value": "₹8-15k",
   "role": "HV",
   "source": "PP-guide",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Planetary mixer 10 L",
   "value": "₹15-45k",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Chilled display",
   "value": "₹7,500/running ft; 6 ft about ₹0.8-1.2 L",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Fridge and freezer",
   "value": "₹20-30k + ₹15-25k",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Trays, moulds, scale, piping",
   "value": "₹15-30k",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Second-hand equipment saving",
   "value": "30-40% cheaper",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Starting cash reserve",
   "value": "3 months, ₹1.5-4 L",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Board and branding",
   "value": "₹15-40k",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Shop rent",
   "value": "T1 ₹25-90k; T2 ₹15-30k; T3 estimated ₹6-15k (varies: City, location type)",
   "role": "HV",
   "source": "PP-cost; T3 is an estimate",
   "estimate": true
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Residential lane / main road / market / near school or college / office area / railway or bus stand",
   "value": "—",
   "role": "PD",
   "source": "template",
   "estimate": true
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "People walking past per day",
   "value": "Residential lane 500-1,500; market road 3,000-10,000 (estimate) (varies: Location type, city)",
   "role": "HV",
   "source": "estimate: no Indian pedestrian counts found",
   "estimate": true
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Share of passers-by who buy",
   "value": "2-6% (estimate) (varies: Display, reputation, price)",
   "role": "HV",
   "source": "estimate, back-solved: about 150-250 bills/day ≈ ₹8-10k ÷ ₹40-60 ticket",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Health indicator",
   "value": "Target 10-15%; above 25% is a danger zone",
   "role": "HV",
   "source": "PP-guide",
   "estimate": false
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Households within 1 km",
   "value": "2,000-10,000 (estimate) (varies: Density, tier)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Near an institution",
   "value": "Puff and bun sales +20-40% at 7-9am and 3-5pm on weekdays; drops in vacations (estimate) (varies: Academic calendar)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Near offices",
   "value": "Weekday tea-time demand; weekends weak (estimate) (varies: Day of week)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Two-wheeler stopping and parking ease",
   "value": "Main-road shops with no stopping space lose 10-20% of impulse buys (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Annual rent increase",
   "value": "5-10%/yr typical in Indian leave-and-licence agreements (estimate, common market practice)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products, menu & pricing",
   "name": "Active SKUs",
   "value": "Shop 40-120; H-variant 5-20 (estimate) (varies: Format)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C02",
   "cat": "C Products, menu & pricing",
   "name": "400 g white loaf (own bake)",
   "value": "₹35-55 (estimate; branded packaged loaves sell at about ₹40-55 in metros) (varies: Tier)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C03",
   "cat": "C Products, menu & pricing",
   "name": "Gross margin on bread",
   "value": "25-40% (estimate: maida at about 60-70% of weight, low price) (varies: Flour price)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C04",
   "cat": "C Products, menu & pricing",
   "name": "Bun, pav, rusk",
   "value": "Pav ₹4-8 each; buns ₹10-25; rusk ₹60-120 per 200-300 g (estimate) (varies: Region (pav is strong in Maharashtra))",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C05",
   "cat": "C Products, menu & pricing",
   "name": "Veg, egg or chicken puff",
   "value": "₹20-40 (veg) to ₹30-60 (chicken) (estimate) (varies: Tier, region (South: egg puffs and \"Iyengar bakery\" style))",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products, menu & pricing",
   "name": "Puff gross margin",
   "value": "55-65% (estimate: dough and filling about ₹8-15 against a ₹25-40 price)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C07",
   "cat": "C Products, menu & pricing",
   "name": "Pastry slice",
   "value": "₹40-120 (estimate) (varies: Tier, cake-shop premium)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products, menu & pricing",
   "name": "Pastry gross margin",
   "value": "55-70% (estimate) (varies: Cream and cocoa costs)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C09",
   "cat": "C Products, menu & pricing",
   "name": "Standard cake (black forest, pineapple, butterscotch)",
   "value": "₹500-900/kg in T2/T3; ₹700-1,400/kg in T1 (estimate, anchored on PP's ₹1,200-1,400 truffle) (varies: Tier, flavour)",
   "role": "PD",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "C10",
   "cat": "C Products, menu & pricing",
   "name": "Cake gross margin",
   "value": "About 50-68% before labour (450/1,400 ≈ 32% ingredient cost) (varies: Flavour (truffle and fondant are higher cost))",
   "role": "HV",
   "source": "PP-guide (derived)",
   "estimate": false
  },
  {
   "id": "C11",
   "cat": "C Products, menu & pricing",
   "name": "Photo, fondant or theme cake premium",
   "value": "+30-150% over the standard per-kg price (estimate) (varies: Design complexity)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products, menu & pricing",
   "name": "Loose cookies, nankhatai, khari",
   "value": "₹300-700/kg (estimate) (varies: Region (khari is strong in Gujarat and Maharashtra))",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products, menu & pricing",
   "name": "Cookie gross margin",
   "value": "50-60% (estimate) (varies: Butter price)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products, menu & pricing",
   "name": "Share of demand for eggless",
   "value": "30-70% depending on region (estimate: high in Gujarat, Rajasthan and Jain areas; low in Kerala, NE and Goa) (varies: Region)",
   "role": "HV",
   "source": "estimate; PP-guide gives 30%+ vegetarian",
   "estimate": true
  },
  {
   "id": "C15",
   "cat": "C Products, menu & pricing",
   "name": "Premium on eggless",
   "value": "0 to +₹50-100/kg (PP: equal or above)",
   "role": "PD",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products, menu & pricing",
   "name": "Bread price sensitivity",
   "value": "High, roughly -1.2 to -2 (estimate: commodity, branded loaves nearby) (varies: Tier 3 more sensitive)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products, menu & pricing",
   "name": "Cake price sensitivity",
   "value": "Low to moderate, roughly -0.5 to -0.9 (estimate: occasion-driven) (varies: Festivals lower it further)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C18",
   "cat": "C Products, menu & pricing",
   "name": "Rival price for the same item",
   "value": "E.g. ₹1,200 vs ₹1,400 truffle",
   "role": "HV",
   "source": "PP-guide",
   "estimate": false
  },
  {
   "id": "C19",
   "cat": "C Products, menu & pricing",
   "name": "Party packs, festive hampers",
   "value": "+10-20% ticket (estimate) (varies: Festivals)",
   "role": "PD/RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "C20",
   "cat": "C Products, menu & pricing",
   "name": "Sandwiches, pizza, samosa, cold drinks",
   "value": "10-25% of shop sales (estimate) (varies: Location (office or college))",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Refined wheat flour, 50 kg bag",
   "value": "Estimated ₹35-45/kg wholesale in mainland markets. Guwahati Aug 2026 shows ₹68-80/kg (flagged as an outlier) (varies: Wheat crop, region, season (rises pre-harvest, Jan-Mar))",
   "role": "HV",
   "source": "Maida-Aug26; mainland figure is an estimate",
   "estimate": true
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Sugar",
   "value": "Estimated ₹40-48/kg wholesale (based on 2024-25 retail of about ₹45-50) (varies: Monsoon, export policy)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Table or white butter",
   "value": "Amul retail ₹58/100 g (Sep 2025) ≈ ₹580/kg retail; bulk white butter is cheaper (estimate ₹450-520/kg) (varies: Dairy cycle; rose with milk in May 2026)",
   "role": "HV",
   "source": "Amul-Sep25 + estimate",
   "estimate": true
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Butter vs margarine or bakery shortening",
   "value": "Shortening and margarine are estimated at 40-60% of butter's cost",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Egg",
   "value": "₹6.4-7.1 each wholesale (Jul 2026) (varies: Region; winter peak (Dec-Jan is typically high, estimate); Shravan and Navratri lows in the North)",
   "role": "HV",
   "source": "Eggs-Jul26",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Whipping cream (non-dairy is used for most cakes)",
   "value": "Estimated ₹200-350/L non-dairy; dairy cream higher (varies: Brand)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Cocoa powder and compound chocolate",
   "value": "Spiked since 2024 (beans up to ₹800/kg); estimated compound ₹250-450/kg (varies: Global cocoa market)",
   "role": "HV/RE",
   "source": "Cocoa + estimate",
   "estimate": true
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Milk",
   "value": "+₹2/L from 14 May 2026 (varies: Annual hikes)",
   "role": "HV",
   "source": "Milk-May26",
   "estimate": false
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Boxes, bags, cake boards",
   "value": "₹8-18k/month (with disposables and repairs); cake box ₹10-40 each (estimate) (varies: Plastic bans)",
   "role": "HV",
   "source": "PP-cost + estimate",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Unsold or spoiled share of production",
   "value": "7-10% of production (varies: Forecast accuracy, SKU count, weather)",
   "role": "PD/HV",
   "source": "Bhardwaj",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Bread shelf life (no preservatives)",
   "value": "2-4 days (estimate; industrial bread is pulled at 3-6 days per Bhardwaj) (varies: Humidity (monsoon cuts it, mould))",
   "role": "HV",
   "source": "Bhardwaj + estimate",
   "estimate": true
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Cream cakes and pastries",
   "value": "1-3 days refrigerated (estimate) (varies: Power cuts, heat)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "Cookies, rusk, khari",
   "value": "2-8 weeks in airtight storage (estimate) (varies: Humidity)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Markdown on day-old items",
   "value": "20-50% off or bundles (estimate; no Indian data)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Turning stale stock into rusk, bread crumbs or cake pops",
   "value": "Recovers part of wastage",
   "role": "HV",
   "source": "Bhardwaj (by-product strategy)",
   "estimate": false
  },
  {
   "id": "D16",
   "cat": "D Inputs & supply chain",
   "name": "Distributor credit",
   "value": "7-30 days for established shops; cash for new ones (estimate) (varies: Relationship)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D17",
   "cat": "D Inputs & supply chain",
   "name": "Bulk discount threshold",
   "value": "50 kg flour bags; 5-10% off for bulk (estimate)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "D18",
   "cat": "D Inputs & supply chain",
   "name": "Yearly input inflation",
   "value": "Food CPI was above 4% in Apr 2026 (varies: Shocks)",
   "role": "HV",
   "source": "Milk-May26",
   "estimate": false
  },
  {
   "id": "D19",
   "cat": "D Inputs & supply chain",
   "name": "COGS as % of revenue",
   "value": "35-40% (varies: Product mix)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Shop hours",
   "value": "About 7 am-10 pm, 14-15 h (estimate; neighbourhood norm) (varies: Region; some close in the afternoon in T3)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Production start",
   "value": "3-5 am for bread (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Output per bake cycle",
   "value": "Single deck holds 3-4 trays ≈ 24-40 loaves or 60-120 puffs per 20-35 min cycle (estimate) (varies: Oven type)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Home OTG output",
   "value": "About 1-2 cakes/hour; ceiling of about 15+ orders/week before an upgrade",
   "role": "HV",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Commercial LPG",
   "value": "₹2,810/19 kg (Delhi, Oct 2026); about 4-10 cylinders/month for a gas deck shop (estimate) (varies: Monthly revision; city)",
   "role": "HV/RE",
   "source": "LPG-Oct26 + estimate",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Power bill",
   "value": "₹5-12k/month; commercial tariff about ₹8-12/kWh (estimate) (varies: State tariff; summer AC and chillers)",
   "role": "HV",
   "source": "PP-cost + estimate",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Gas vs electric deck",
   "value": "Gas cheaper to buy; electric gives even baking",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Daily stock quantity per category",
   "value": "—",
   "role": "PD",
   "source": "template",
   "estimate": true
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Lost sales when sold out",
   "value": "Estimated 50-80% of unmet demand is lost (walk-ins buy elsewhere)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Lead time needed for custom cakes",
   "value": "1-3 days; fondant 2-5 days (estimate) (varies: Festivals extend it)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Repair and servicing",
   "value": "Within the ₹8-18k packaging and repairs line (varies: Age, used equipment)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Billing software",
   "value": "Worthwhile above 30-40 bills/day; about ₹10-25k/yr (estimate)",
   "role": "PD",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "E13",
   "cat": "E Operations & capacity",
   "name": "Fridge uptime during power cuts",
   "value": "Inverter needed in T2/T3 (estimate) (varies: Tier, summer)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "E14",
   "cat": "E Operations & capacity",
   "name": "Owner working hours",
   "value": "12-14 h/day",
   "role": "HV",
   "source": "PP-guide",
   "estimate": false
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Headcount",
   "value": "2-4 (shop); 0-1 (H-variant); 5-8 (bakery-café, estimate) (varies: Format)",
   "role": "PD",
   "source": "PP-cost",
   "estimate": true
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Baker monthly wage",
   "value": "₹13-20k at the legal minimum; ₹18-25k market rate in T1 (estimate) (varies: State, skill)",
   "role": "PD",
   "source": "WI-KA, WI-TS, PP-cost",
   "estimate": true
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Helper or counter staff",
   "value": "₹12-17k; ₹18-20k with experience in a metro (varies: State)",
   "role": "PD",
   "source": "WI-KA, Jobs",
   "estimate": false
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Skilled decorator",
   "value": "₹20-35k (estimate; premium over baker for the skill) (varies: T1 higher)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Baker skill",
   "value": "1-5 rating (sim construct) (varies: Experience)",
   "role": "HV",
   "source": "template",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Monthly staff quits",
   "value": "3-8%/month (estimate; migrant workforce, festival home trips) (varies: Post-Diwali and Holi spikes)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Staff away for festivals",
   "value": "1-2 weeks around Diwali, Chhath and Eid (estimate) (varies: Region (Bihar and UP migrant workers))",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Extra pay at peaks",
   "value": "1.5-2x for extra shifts (estimate; Factories Act sets 2x overtime, where it applies) (varies: Christmas, Diwali)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Staff food and lodging provided",
   "value": "Common for bakers in small shops; ₹3-6k/month equivalent (estimate) (varies: Region)",
   "role": "HV",
   "source": "estimate (one listing notes \"no food or accommodation\")",
   "estimate": true
  },
  {
   "id": "F10",
   "cat": "F Labour",
   "name": "Owner as baker or cashier",
   "value": "Saves 1 wage",
   "role": "PD",
   "source": "template",
   "estimate": true
  },
  {
   "id": "F11",
   "cat": "F Labour",
   "name": "Twice-yearly VDA revision",
   "value": "April and October in many states (varies: State)",
   "role": "RE",
   "source": "WI-TS (Apr-Sep validity)",
   "estimate": false
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Share of sales by hour",
   "value": "Estimated 7-10 am 25% (bread, pav, buns); 10-4 pm 20%; 4-9 pm 45% (snacks, cakes); late 10% (varies: Location (office or school shifts it))",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Sat/Sun lift",
   "value": "Estimated 1.3-1.6x (Aundh: weekends above ₹8-10k weekday) (varies: Residential high; office areas 0.6x)",
   "role": "HV",
   "source": "PP-cost (direction) + estimate",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "20-25 Dec",
   "value": "Cakes and cookies 2-4x; plum cake from near zero to a large SKU (estimate; bigbasket +76% for the category online) (varies: Region: Kerala, Goa, NE, Kolkata, Bengaluru, Chennai, Mumbai strongest)",
   "role": "RE",
   "source": "BB-Xmas, SF-Xmas + estimate",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "31 Dec-1 Jan",
   "value": "Cakes 1.5-2.5x (estimate) (varies: Urban stronger)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "14 Feb",
   "value": "Heart cakes and pastries 1.5-2x; chocolate +50% (2017 data) (varies: Urban, college areas)",
   "role": "RE",
   "source": "BS-2017 + estimate",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Diwali week",
   "value": "Mixed: dry-fruit cookies and gift hampers up 1.3-2x; cakes face sweet-shop competition; staff on leave (estimate) (varies: North and West stronger)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Birthday cakes",
   "value": "About 1 cake per household per 2-4 months (estimate: 4 members × 1 birthday/yr plus anniversaries) (varies: Catchment size)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Raksha Bandhan, Mother's/Father's Day, Eid (sheer khurma competes; bakery items in Hyderabad and Lucknow), Onam (Kerala bakeries), Easter (Goa, Kerala, NE)",
   "value": "1.1-1.5x on relevant SKUs (estimate) (varies: Region)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Fasting and veg-only periods",
   "value": "Egg products -20-50%; eggless shift (estimate) (varies: North and West Hindu areas)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Ramzan evenings",
   "value": "Late-evening puff and snack spike in Muslim-majority areas; daytime dip (estimate) (varies: Locality)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Rainy days",
   "value": "Footfall -15-30%; tea-time puff and rusk sales up; bread mould raises wastage (estimate) (varies: West coast and Kerala heaviest)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Peak summer, Apr-Jun",
   "value": "Cream products melt; afternoon footfall -20%; cold drinks up (estimate) (varies: North India >40°C)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G13",
   "cat": "G Demand drivers",
   "name": "Dec-Feb",
   "value": "Baked goods sell better; wedding season brings bulk orders (estimate) (varies: North)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G14",
   "cat": "G Demand drivers",
   "name": "School terms vs vacations",
   "value": "Tiffin and snack demand drops in May-Jun and Diwali vacations (estimate) (varies: Location)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G15",
   "cat": "G Demand drivers",
   "name": "Pay-day effect",
   "value": "First week of the month +10-15%; last week -10% (estimate, common retail pattern) (varies: Salaried areas)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G16",
   "cat": "G Demand drivers",
   "name": "Cricket matches, local fairs, a wedding nearby",
   "value": "Bulk orders or a footfall bump (estimate)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "G17",
   "cat": "G Demand drivers",
   "name": "Cafés, offices, schools, caterers",
   "value": "15-20% of monthly sales for some bakeries (varies: Location)",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average walk-in bill",
   "value": "₹40-120 (estimate) (varies: Tier, location)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Custom or celebration cake",
   "value": "₹500-2,000 (0.5-2 kg) (varies: Tier)",
   "role": "HV",
   "source": "PP-guide (₹1,200-1,400/kg) + estimate",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Share of customers who return weekly",
   "value": "40-60% for neighbourhood bread and snack buyers (estimate: daily-staple habit) (varies: Quality, price)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Digital payment share",
   "value": "60-80% urban; 40-60% in T3 (estimate; UPI dominates small-ticket retail) (varies: Tier)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Credit to regulars and B2B",
   "value": "0-5% of sales for retail; B2B often 15-30 days (estimate) (varies: T3 higher)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Weight customers place on freshness",
   "value": "High: stale bread sharply cuts the repeat rate (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Advance taken on custom cakes",
   "value": "50-100% (estimate, common practice)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Custom order not collected",
   "value": "2-5% (estimate) (varies: No-advance policy raises it)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Reaction to price changes",
   "value": "Increases noticed fast on bread and pav; tolerated on cakes (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Complaints per 1,000 orders",
   "value": "2-10 (estimate) (varies: Skill, freshness)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "H11",
   "cat": "H Customer behaviour",
   "name": "Name or photo on cake",
   "value": "A majority of birthday cakes carry a message (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Sector growth",
   "value": "8.8-8.9% CAGR",
   "role": "HV",
   "source": "IMARC, Ken",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Rival independent bakeries within 1 km",
   "value": "1-5 (estimate) (varies: Density)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "A chain outlet opens nearby",
   "value": "— (varies: T1 more likely)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Branded loaves at kirana stores",
   "value": "Ever-present (estimate: ₹40-55 loaves)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Bakingo, FNP, Winni",
   "value": "100+ kitchens, 30+ cities (Bakingo) (varies: T1/T2 coverage)",
   "role": "HV",
   "source": "Bakingo, FNP",
   "estimate": false
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "List on Swiggy or Zomato",
   "value": "Commission 16-30%+ plus ads; adds a new demand stream (varies: City)",
   "role": "PD",
   "source": "Agg-comm",
   "estimate": false
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Commission %",
   "value": "16-30% (older reports up to 35-37%) (varies: Negotiation, exclusivity)",
   "role": "HV",
   "source": "Agg-comm",
   "estimate": false
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "Zepto, Blinkit and Instamart bakery SKUs",
   "value": "10-15 min delivery in T1 (varies: T1 only (mostly))",
   "role": "HV",
   "source": "QC",
   "estimate": false
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Mithai shops at festivals",
   "value": "Diwali, Raksha Bandhan (varies: North and West)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Instagram home bakers",
   "value": "Rising in T1/T2 (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I11",
   "cat": "I Competition & market",
   "name": "Rival discounts",
   "value": "—",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "I12",
   "cat": "I Competition & market",
   "name": "Own WhatsApp or phone delivery",
   "value": "Saves commission; delivery boy ₹12-18k or ₹30-60/drop (estimate)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "Food safety registration",
   "value": "Basic registration up to ₹1.5 cr turnover (from Apr 2026); perpetual",
   "role": "HV",
   "source": "FSSAI-26",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "GST on cakes, pastries, biscuits",
   "value": "5% (was 18% before 22 Sep 2025)",
   "role": "HV",
   "source": "CT-GST",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "GST on bread, rusk",
   "value": "Rusk and toasted bread 5%; plain bread possibly 0% (unverified)",
   "role": "HV",
   "source": "CT-GST, Disytax",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "Must register above",
   "value": "₹40 L turnover (goods) (varies: Special-category states ₹20 L)",
   "role": "HV",
   "source": "CT-GST",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "Optional flat tax for small traders",
   "value": "1% of turnover for traders and manufacturers up to ₹1.5 cr (estimate from general GST rules; not verified for bakery)",
   "role": "PD",
   "source": "estimate (general GST knowledge)",
   "estimate": true
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Municipal trade licence",
   "value": "₹5-25k (varies: City)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "S&E registration",
   "value": "₹1-5k (varies: State)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Fire safety",
   "value": "₹2-10k (varies: Gas oven or LPG storage)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "If dine-in",
   "value": "₹5-15k (varies: Police or municipal)",
   "role": "PD",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "FSSAI or municipal hygiene inspection",
   "value": "Random; fine or closure if non-compliant (estimate: fines ₹2k-₹1 L+ for violations under the FSS Act) (varies: Festival drives (sweets and bakery checks before Diwali and Christmas))",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Best-before display, veg/non-veg mark",
   "value": "Required for packaged items; green or brown dot",
   "role": "HV",
   "source": "estimate (general FSSAI labelling rules)",
   "estimate": true
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Single-use plastic restrictions",
   "value": "Fines for polybags in many states (estimate) (varies: State)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "H-variant",
   "value": "FSSAI registration ₹100; total under ₹500",
   "role": "HV",
   "source": "PP-cost, RK",
   "estimate": false
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Composite local reputation (0-100)",
   "value": "Starts at 30-50 (sim) (varies: Quality, freshness, service)",
   "role": "HV",
   "source": "template",
   "estimate": true
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Maps and aggregator stars",
   "value": "3.8-4.5 typical (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Instagram and WhatsApp posting",
   "value": "2-3 posts/week; ₹0-5k/month on boosts (estimate)",
   "role": "PD",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Referral spread",
   "value": "1 satisfied celebration order reaches 200-300 contacts",
   "role": "HV",
   "source": "PP-guide",
   "estimate": false
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Free tasting or launch discount",
   "value": "₹1-5k per event (estimate)",
   "role": "PD/RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Christmas or Diwali pre-booking",
   "value": "Orders taken weeks ahead (Chennai till about 20 Dec)",
   "role": "PD",
   "source": "SF-Xmas/AMC",
   "estimate": false
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "A positive or negative viral post",
   "value": "—",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Stamp or punch card",
   "value": "Lifts repeat rate 5-10% (estimate)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "K09",
   "cat": "K Marketing & reputation",
   "name": "Visible cleanliness and open kitchen",
   "value": "—",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Sudden rise in cocoa, butter, egg or flour prices",
   "value": "10-50% jump; about 1-2 per year (estimate) (varies: Global and seasonal)",
   "role": "RE",
   "source": "Cocoa, Milk-May26 + estimate",
   "estimate": true
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Monthly LPG revision",
   "value": "±₹50-200/cylinder per month",
   "role": "RE",
   "source": "LPG-Oct26",
   "estimate": false
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Multi-hour cut",
   "value": "T3 weekly; T1 rare (estimate) (varies: Summer, monsoon)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Equipment failure",
   "value": "About 1-3%/week for used equipment (estimate) (varies: Age)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Key baker leaves",
   "value": "Higher after Diwali and Holi (estimate)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Customer illness or a foreign object found",
   "value": "Rare (estimate <0.5%/yr) (varies: Hygiene)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Mould on humid days",
   "value": "Bread wastage x1.5-2 (estimate) (varies: Coastal areas)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Landlord raises rent or does not renew",
   "value": "At 11-month lease renewal (estimate) (varies: T1)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Udhaar or B2B default",
   "value": "1-5% of credit sales (estimate)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Large party order cancelled",
   "value": "—",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Rodents or insects in flour store",
   "value": "— (varies: Monsoon)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Bandh, curfew, road dig",
   "value": "1-3 days/yr (estimate) (varies: Region)",
   "role": "RE",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Staff pilferage without POS",
   "value": "1-3% of sales (estimate) (varies: No POS)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Owner equity",
   "value": "30-60% of setup (estimate)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "Govt-backed micro loan",
   "value": "Up to ₹50k / ₹5 L / ₹10 L (Tarun) / ₹20 L (Tarun Plus)",
   "role": "PD",
   "source": "PP summary + estimate",
   "estimate": true
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Small business loan rate",
   "value": "9-14% p.a. for MUDRA and bank loans (estimate); NBFC 18-26% (varies: Lender)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "Moneylender or chit fund",
   "value": "24-60% p.a. (estimate) (varies: T3)",
   "role": "PD",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Trade credit as financing",
   "value": "7-30 days (see D16)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Months to recover investment",
   "value": "Retail 18-24; home 2-14 (sources conflict) (varies: Format)",
   "role": "HV",
   "source": "PP-cost, PP-guide",
   "estimate": false
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "EMI vs monthly profit",
   "value": "Danger if >40% of operating profit (estimate)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Larger loans for SC/ST and women",
   "value": "₹10 L-1 cr (varies: Eligibility)",
   "role": "PD",
   "source": "PP summary",
   "estimate": false
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Weekday sales",
   "value": "₹8-10k (T2/T1 400 sq ft shop); T3 estimated ₹4-7k; H-variant ₹1-5k on order days (varies: Tier, location)",
   "role": "HV",
   "source": "PP-cost + estimate",
   "estimate": true
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Monthly sales",
   "value": "₹2.5-4 L for a typical shop (break-even band)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "After raw materials",
   "value": "60-65% (raw materials 35-40%) (varies: Mix)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Operating costs ex-raw materials",
   "value": "₹1-2.8 L total, including raw materials (as given) (varies: City)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Net profit %",
   "value": "Claimed 20-40% (vendor); realistic 10-20% (estimate, worked P&L) (varies: Rent, wastage)",
   "role": "HV",
   "source": "PP-cost; estimate",
   "estimate": true
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Monthly sales to break even",
   "value": "₹2.5-4 L (claimed; likely understated for T1) (varies: City)",
   "role": "HV",
   "source": "PP-cost",
   "estimate": false
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Capital recovery",
   "value": "Retail 18-24; home 2-4 (PP-cost) or 8-14 (PP-guide)",
   "role": "HV",
   "source": "PP-cost, PP-guide",
   "estimate": false
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "H-variant owner earnings",
   "value": "₹8k/month (struggling anecdote) to ₹30-80k (estimate for an established Instagram baker at 15-40 orders/week × ₹800 × ~50% margin) (varies: Orders)",
   "role": "HV",
   "source": "PP-guide + estimate",
   "estimate": true
  },
  {
   "id": "N09",
   "cat": "N Unit economics benchmarks",
   "name": "C-variant monthly",
   "value": "Estimated ₹4-10 L in T1 (higher ticket, more custom orders)",
   "role": "HV",
   "source": "estimate",
   "estimate": true
  },
  {
   "id": "N10",
   "cat": "N Unit economics benchmarks",
   "name": "Per BizGame round (1 week)",
   "value": "≈ ₹60-75k for a T2 shop (derived from ₹9k weekday and ₹13k weekend)",
   "role": "HV",
   "source": "derived",
   "estimate": false
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}