{
 "business": "café",
 "url": "https://bizgame.app/cafe-business/",
 "simulator": "https://bizgame.app/play/case/cafe",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Coffee kiosk",
   "setupCostINR": 500000,
   "suggestedBudgetINR": 581000
  },
  {
   "format": "Small café",
   "setupCostINR": 1200000,
   "suggestedBudgetINR": 1245000
  },
  {
   "format": "Chai café franchise",
   "setupCostINR": 1400000,
   "suggestedBudgetINR": 1458500
  },
  {
   "format": "30-seat café",
   "setupCostINR": 1800000,
   "suggestedBudgetINR": 1870000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   86500,
   195000
  ],
  "tier2": [
   65000,
   130000
  ],
  "smallTown": [
   34500,
   65000
  ]
 },
 "licences": [
  "FSSAI basic registration (₹100/year up to ₹1.5 crore turnover)",
  "Shops & Establishments registration",
  "municipal eating-house / health trade licence (fee by seats)",
  "fire NOC or safety affidavit, and an IPRS/PPL music licence",
  "GST at 5% without input tax credit"
 ],
 "risks": [
  "a coffee chain opening nearby",
  "long laptop sitting blocking weekend seats",
  "espresso machine breakdowns",
  "baristas leaving for chains"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Kiosk setup",
   "value": "₹3–5 L (RI); ₹3–8 L (IIFL); \"about ₹5 L\" (RW)",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Small café setup (200–500 sq ft)",
   "value": "₹8–15 L (RI, 200–400 sq ft); ₹10–25 L (IIFL, 300–500 sq ft)",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Mid-range café by tier (500 sq ft, 30 seats)",
   "value": "Metro ₹35–75 L; T1 (Pune/Jaipur) ₹20–40 L; T2 (Indore/Lucknow) ₹12–25 L; T3 (Raipur/Udaipur) ₹8–18 L",
   "role": "HV",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Premium / full-size café",
   "value": "₹30–60 L (IIFL); ₹30 L–₹1 cr+ (RI)",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-a-coffee-shop-business-in-india-step-by-step-guide",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Commercial espresso machine",
   "value": "₹80k to ₹5 L+ (RI); a ₹40k–₹3 L+ range also quoted; Bandra specialty example ₹4.8 L",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Coffee grinder",
   "value": "₹20k–80k typical; ₹3.2 L in the premium Bandra case",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Total coffee and kitchen equipment",
   "value": "₹2–10 L (RI); ₹2–5 L (RW); Indore chai-coffee café ₹1.1 L; Bandra ₹13.2 L",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Interiors and furniture",
   "value": "₹1.5–5 L for a simple fit-out; ₹5–15 L mid-range; ₹5–25 L benchmark; Indore ₹4.8 L; Bandra ₹14.5 L (including ₹1.4 L for two 2-ton ACs)",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Interiors cap rule",
   "value": "Keep at or below 35% of the total budget",
   "role": "HV",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Rent deposit and advance",
   "value": "₹2–10 L benchmark; 2–6 months' rent (RI); metros 3–6 months, T2/T3 2–3 months (RW); Indore paid a 10-month deposit (₹1.58 L); Bandra ₹13 L deposit + 2 months' advance",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Kitchen setup",
   "value": "₹1–5 L",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "POS / billing system",
   "value": "₹30k–1 L (RI); hardware ₹25–65k + installation ₹2–8k (RW); cloud POS ₹1–5k+/month",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Branding and launch",
   "value": "₹1–5 L benchmark; visual identity ₹50k–2 L; pre-launch marketing ₹25k–1 L; Indore signage + launch ₹65k",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A14",
   "cat": "A Setup & capital",
   "name": "Opening inventory",
   "value": "₹50k–2 L (RI); ₹50k–3 L (IIFL); Indore ₹42k",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "A15",
   "cat": "A Setup & capital",
   "name": "Working-capital reserve",
   "value": "3–6 months of operating expenses; ₹3–10 L benchmark; Indore ₹2.5 L; Bandra ₹8 L",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A16",
   "cat": "A Setup & capital",
   "name": "Sample low-budget ₹12 L café",
   "value": "Rent+deposit ₹2.2 L; interiors ₹2 L; coffee equipment ₹3 L; furniture ₹1 L; licences ₹60k; inventory ₹80k; POS ₹40k; marketing ₹50k; working capital ₹1.5 L",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "A17",
   "cat": "A Setup & capital",
   "name": "Power backup (inverter/genset)",
   "value": "Est. ₹40k–1.5 L",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A18",
   "cat": "A Setup & capital",
   "name": "Ice machine (iced-coffee menus)",
   "value": "RI sizing example: a Scotsman unit rated about 59 kg/day falls to about 41 kg/day in heat; price not given",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T2",
   "value": "₹20–50k (RI); RW quotes ₹50k–1 L for T2/T3 (larger units)",
   "role": "PD/HV",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Monthly rent, metro",
   "value": "₹60k to ₹2 L+ (RI); ₹1.5–2 L (RW)",
   "role": "PD/HV",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Rent per sq ft examples",
   "value": "Indore ₹35/sq ft (₹15,750 for 450 sq ft); Bandra about ₹200/sq ft (₹1.3 L for 650 sq ft); 280 sq ft chai counter in Pune ₹18k; Indore chai counter ₹22k; Lower Parel ₹3.5 L; Bandra 1,100 sq ft roaster café ₹2.8 L",
   "role": "HV",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Rent-to-revenue ceiling",
   "value": "Below 20% (sample 15%); ANAROCK: rent eats 15–20% of a coffee shop's revenue; Ahmedabad Vastrapur case 21% (₹1.2 L on ₹5.8 L)",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Location type",
   "value": "Est. multipliers: college 1.3× weekday and 0.5× in vacations; IT park 1.4× weekday and 0.4× weekend; residential 1.3× weekend evening; mall 1.2× weekend and needs revenue-share rent",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Mall extra costs",
   "value": "Est. revenue share 10–18% of sales plus CAM",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Daily walk-ins, small café",
   "value": "Est. T1 120–250; T2 70–140; T3 40–90",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Visibility / first-floor penalty",
   "value": "Est. −20–40% walk-in versus ground-floor frontage; partly offset by Instagram \"destination\" draw",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Parking / two-wheeler access",
   "value": "Est. weak access −10–20%",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Cluster of cafés (\"café street\")",
   "value": "Higher destination footfall but intense competition",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products, services & pricing",
   "name": "Hot coffee gross margin",
   "value": "70–80%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "C02",
   "cat": "C Products, services & pricing",
   "name": "Cold beverage gross margin",
   "value": "65–75%; cold brew at Bandra 78%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "C03",
   "cat": "C Products, services & pricing",
   "name": "Bakery gross margin",
   "value": "50–65%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "C04",
   "cat": "C Products, services & pricing",
   "name": "Meals gross margin",
   "value": "30–45%; Bandra food menu 32%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products, services & pricing",
   "name": "Blended gross margin",
   "value": "65–75% (independent cafés)",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "C06",
   "cat": "C Products, services & pricing",
   "name": "Cappuccino cost to make",
   "value": "₹20–25 (sells for ₹150–180); another RI example: ₹50–60 for a ₹220 cup",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "C07",
   "cat": "C Products, services & pricing",
   "name": "Local café cup price",
   "value": "₹80–120",
   "role": "PD",
   "source": "search summary (Petpooja/InstaCuppa); treat as indicative",
   "estimate": false
  },
  {
   "id": "C08",
   "cat": "C Products, services & pricing",
   "name": "Third Wave / Blue Tokai price",
   "value": "₹150–250 a cup",
   "role": "HV",
   "source": "same as C07",
   "estimate": false
  },
  {
   "id": "C09",
   "cat": "C Products, services & pricing",
   "name": "Starbucks price",
   "value": "₹200–350; most chains ₹250–350; Tata Starbucks launched a small classic coffee at ₹150 (about 20–30% cheaper)",
   "role": "HV",
   "source": "https://www.equentis.com/blog/indias-coffee-market-poised-for-1-23-bn-growth-by-2032-blue-tokai-outpace-starbucks-and-barista/",
   "estimate": false
  },
  {
   "id": "C10",
   "cat": "C Products, services & pricing",
   "name": "Chai price (café format)",
   "value": "Est. ₹40–120 at cafés versus ₹10–20 at a tapri",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C11",
   "cat": "C Products, services & pricing",
   "name": "Snack prices",
   "value": "Est. T3 ₹60–150; T2 ₹100–220; T1 ₹180–400",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products, services & pricing",
   "name": "Menu size",
   "value": "Cafés stay under about 30 items (restaurants often 60); launch menu 4–6 coffees + 3–4 food items",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "C13",
   "cat": "C Products, services & pricing",
   "name": "Ancillary revenue",
   "value": "Adds 5–15% to the monthly top line; Chandigarh co-working day pass ₹250; 250 g roaster bag ₹480–650 (Indiranagar)",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "C14",
   "cat": "C Products, services & pricing",
   "name": "Ticket-raising effect",
   "value": "Bengaluru example: payback cut from about 31 to about 26 months",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "C15",
   "cat": "C Products, services & pricing",
   "name": "Weekend dynamic pricing / combos",
   "value": "Mentioned as a lever; no numbers",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "C16",
   "cat": "C Products, services & pricing",
   "name": "Price elasticity, student crowd",
   "value": "Est. high: a 10% price rise loses about 8–15% of student bills; office/premium crowds are less sensitive",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products, services & pricing",
   "name": "Minimum order / table charge",
   "value": "Bengaluru association discussing ₹500–1,000 table charges; one eatery posted ₹1,000/hour for meetings over 1 hour (Jan 2026); legal experts say minimum-order or time-limit entry conditions are safer than fines",
   "role": "PD",
   "source": "https://gulfnews.com/world/asia/india/too-much-chai-pe-charcha-bengaluru-cafes-may-start-charging-1.500438725",
   "estimate": false
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Food & beverage cost share",
   "value": "25–35% (sample 30%); target below 35%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Milk price",
   "value": "Mother Dairy toned ₹60/L; +₹2/L from 14 May 2026",
   "role": "HV/RE",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Milk per drink",
   "value": "Est. cappuccino 150–180 ml; latte 200–250 ml; chai 60–80 ml",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Coffee beans",
   "value": "Retail ₹480–650 per 250 g (≈ ₹1,900–2,600/kg); wholesale to cafés Est. 20–35% below retail; 18 g a shot ≈ ₹25–45 a double shot at retail",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Global coffee price shock",
   "value": "Est. pass-through raises bean cost 15–30% in a shock year",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Commercial LPG",
   "value": "₹2,810 per 19 kg (Delhi, 1 Oct 2026)",
   "role": "HV",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Disposable cups, lids, packaging",
   "value": "Packaging + delivery 3% of revenue (sample)",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Bakery sourcing",
   "value": "Est. buying in gives 40–50% margin and less skill; own baking gives 60–65% but needs an oven and a baker",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Wastage",
   "value": "Est. 3–8% of food purchases; bakery shelf life 1–3 days",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Supplier terms",
   "value": "Est. dairy daily cash/UPI; beans and bakery 7–15 days credit for regulars",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Unchecked cost drift",
   "value": "Nagpur café lost ₹38,000 in margin over six weeks",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Operating hours",
   "value": "Est. 9 am–11 pm (12–14 h); kiosks follow mall or office hours",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Dead slot",
   "value": "\"Dead in most cafés\"",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Evening rush",
   "value": "Illustrative 5–8 pm rush",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Espresso throughput",
   "value": "Est. 1-group machine + 1 barista ≈ 40–60 drinks/h; 2-group + 2 baristas ≈ 90–120/h",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Seat count",
   "value": "Small café 15–30 seats (Bandra example 28 seats); kiosk 0–6",
   "role": "PD",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Table turnover, long-sitting",
   "value": "Est. 1.5–3 turns a day for student/laptop cafés versus 4–6 for QSR; groups often sit 45+ minutes over 2–3 teas/coffees",
   "role": "HV",
   "source": "https://gulfnews.com/world/asia/india/too-much-chai-pe-charcha-bengaluru-cafes-may-start-charging-1.500438725",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Takeaway share, kiosks",
   "value": "60–70% of daily transactions at kiosks and quick-service counters",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Dine-in share (market)",
   "value": "Dine-in 47.68% of India café & bar revenue (2025, Mordor); delivery growing 12.05% CAGR to 2031",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Utilities",
   "value": "₹25–70k/month (RW); 5% of revenue (RI sample); AC + espresso boiler drive power",
   "role": "HV",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Machine maintenance",
   "value": "Est. ₹10–30k/year plus downtime risk",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Cost-review frequency",
   "value": "Weekly trackers make 15–20% net; monthly reviewers 5–12%",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Monsoon lull",
   "value": "Sales dip in most cities in July",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Barista wage (benchmark)",
   "value": "₹18–30k (RI); metros ₹12–25k (RW)",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Barista wage (chain, take-home)",
   "value": "₹15,567–17,184/month (Starbucks); ₹15,233–16,820 (Tata Starbucks)",
   "role": "HV",
   "source": "https://www.ambitionbox.com/salaries/starbucks-salaries/barista-coffee-maker",
   "estimate": false
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Senior barista",
   "value": "₹24,793–26,234/month take-home (Tata Starbucks)",
   "role": "PD",
   "source": "https://www.ambitionbox.com/salaries/tata-starbucks-salaries/snior-barista",
   "estimate": false
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Barista job-post wages",
   "value": "Pune ₹20,000; Delhi ₹25–30k; Vadodara barista/all-rounder ₹13–15k",
   "role": "HV",
   "source": "https://cazvid.com/en/job/barista-23ff62",
   "estimate": false
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Cook wage",
   "value": "₹18–28k",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Helper wage",
   "value": "₹12–18k",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Cashier / service executive",
   "value": "₹15–25k",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-much-investment-is-needed-to-open-a-cafe-in-india-a-low-budget-guide.16907",
   "estimate": false
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Supervisor / chef",
   "value": "₹35–50k",
   "role": "PD",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Labour cost share",
   "value": "25–30% (sample 28%); 22–25 per ₹100 in a ₹6 L/month T1 café; target below 25–30%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "F10",
   "cat": "F Labour",
   "name": "Starting headcount",
   "value": "2–3 staff in the first months",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-a-coffee-shop-business-in-india-step-by-step-guide",
   "estimate": false
  },
  {
   "id": "F11",
   "cat": "F Labour",
   "name": "T3 wage discount",
   "value": "Est. 25–40% below metro (barista/helper ₹10–15k)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F12",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "Est. 40–80% a year; trained baristas poached by chains",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F13",
   "cat": "F Labour",
   "name": "Barista training time",
   "value": "Est. 2–6 weeks",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F14",
   "cat": "F Labour",
   "name": "Owner-operator",
   "value": "Saves one salary (₹15–25k)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F15",
   "cat": "F Labour",
   "name": "Statutory labour costs",
   "value": "Est. applies only to larger cafés",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Time of day",
   "value": "Est. morning 10–15%, lunch 15–20%, 2–5 pm 10% (\"dead\"), 5–10 pm 45–55% of sales",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Day of week",
   "value": "Est. Fri–Sun = 45–55% of weekly sales in residential/high-street cafés; IT-park cafés reversed (weekdays 75%+)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Monsoon",
   "value": "Dine-in dips in most cities; delivery and hot drinks may rise",
   "role": "HV/RE",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Summer",
   "value": "Est. cold coffee/iced drinks rise to 50–60% of beverage sales; AC cafés gain sit-in traffic",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Winter",
   "value": "Est. +10–20% hot beverage sales",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "College calendar",
   "value": "Est. student café −30–50% in vacations (May–Jul, Dec); exam weeks −20% evening, but study-group sitting rises",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "IPL / cricket evenings",
   "value": "Delivery +30% on IPL evenings (Swiggy 2019, 2020), +7% in 2023 (Redseer); cafés with screens gain dine-in",
   "role": "HV/RE",
   "source": "https://www.thenewsminute.com/atom/ipl-2019-30-more-orders-swiggy-chicken-biryani-dish-season-101618",
   "estimate": false
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Occasion days",
   "value": "Est. +30–80% on the day for youth cafés",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Festivals (Diwali, Navratri)",
   "value": "Est. Diwali week −10–20% (people at home); Navratri/Durga Puja evenings +10–30% near pandals",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Rain day (random)",
   "value": "Est. −30–50% walk-ins that day; delivery +10–20%",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Local events",
   "value": "Est. +20–100% on event days",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Payday cycle",
   "value": "Est. +5–10% in the first week of the month (office/young crowd)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average ticket per bill",
   "value": "Est. T3 ₹130–200; T2 ₹200–280; T1 local ₹300–450; specialty metro ₹450–650",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Delivery AOV",
   "value": "Platform AOV about ₹461–463 (FY26E)",
   "role": "HV",
   "source": "https://agronfoodprocessing.com/indias-food-delivery-market-set-to-triple-by-2030-driven-by-tier-2-demand-and-rising-order-frequency/",
   "estimate": false
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Long sitting",
   "value": "Groups order 2–3 teas/coffees and sit 45+ minutes while others wait (Bengaluru)",
   "role": "HV",
   "source": "https://gulfnews.com/world/asia/india/too-much-chai-pe-charcha-bengaluru-cafes-may-start-charging-1.500438725",
   "estimate": false
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Laptop crowd share",
   "value": "Est. 10–30% of seats on weekdays in metro cafés near IT/colleges",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Laptop policy",
   "value": "Concu (Indiranagar) bans long laptop use at weekends; Araku also reported as not allowing laptops; many Indian cafés restrict at peak hours",
   "role": "PD",
   "source": "https://curlytales.com/india/trending/bengaluru-cafes-not-allowing-laptops-for-working-womans-viral-post-sparks-debate/",
   "estimate": false
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Wi-Fi",
   "value": "Est. cost ₹1,000–2,500/month; draws the laptop crowd; time-limited codes are a lever",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Group size",
   "value": "Est. 1.4–1.8 (students in groups of 2–4 often split bills)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Payment mix",
   "value": "UPI about 87% of retail payment volume nationally (lower for small tickets); Est. café UPI 70–85%, card 5–15% (T1), cash 10–20% (T3)",
   "role": "HV",
   "source": "Brief constant; café split Est.",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Repeat rate",
   "value": "Est. 30–50% of weekly bills from repeat customers in a neighbourhood café",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Review sensitivity",
   "value": "Est. ±0.5 star ≈ ±10–20% new-customer traffic",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H11",
   "cat": "H Customer behaviour",
   "name": "Credit / udhaar",
   "value": "Est. rare in cafés (under 2% of sales), occasionally for regular students/office accounts",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H12",
   "cat": "H Customer behaviour",
   "name": "Instagram-driven trial",
   "value": "Est. 20–40% of first visits to a new urban café come from Instagram discovery",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Organised café market size",
   "value": "$425 M (2025) → $1.15 B by 2034 (11.14% CAGR)",
   "role": "HV",
   "source": "https://www.outlookbusiness.com/corporate/blue-tokai-plans-to-triple-stores-to-800-by-fy30-eyes-100-mn-raise",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Café & bar market (broad)",
   "value": "$18.83 B (2025); independents 76.05%; chain growth 11.72% CAGR; 5,300+ branded coffee outlets (about 600 added in a year)",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Starbucks (Tata JV)",
   "value": "500+ stores; plans up to 100 new a year; ₹150 small coffee launched to compete on price; FY24 sales growth 12% (70% in FY23)",
   "role": "HV/RE",
   "source": "https://www.outlookbusiness.com/corporate/blue-tokai-plans-to-triple-stores-to-800-by-fy30-eyes-100-mn-raise",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Blue Tokai",
   "value": "About 240 outlets (Jul 2026), target 800 by FY30, about 120 new this year; revenue expected about ₹800 cr (₹8 bn) this FY; entering Ahmedabad, Lucknow; profitability targeted by Mar 2028",
   "role": "HV/RE",
   "source": "https://www.outlookbusiness.com/corporate/blue-tokai-plans-to-triple-stores-to-800-by-fy30-eyes-100-mn-raise",
   "estimate": false
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Third Wave Coffee",
   "value": "200+ cafés (undated listing); sales growth 67% FY24 (355% FY23)",
   "role": "HV",
   "source": "https://www.equentis.com/blog/indias-coffee-market-poised-for-1-23-bn-growth-by-2032-blue-tokai-outpace-starbucks-and-barista/",
   "estimate": false
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Chaayos / Barista",
   "value": "Combined sales growth 5% FY24 (about 70% FY23)",
   "role": "HV",
   "source": "https://www.equentis.com/blog/indias-coffee-market-poised-for-1-23-bn-growth-by-2032-blue-tokai-outpace-starbucks-and-barista/",
   "estimate": false
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "CCD",
   "value": "Sales growth 9% FY24",
   "role": "HV",
   "source": "https://www.equentis.com/blog/indias-coffee-market-poised-for-1-23-bn-growth-by-2032-blue-tokai-outpace-starbucks-and-barista/",
   "estimate": false
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "New foreign entrants",
   "value": "Tim Hortons target 100+ stores within 3 years; Pret up to 100 in 5 years",
   "role": "HV",
   "source": "https://www.equentis.com/blog/indias-coffee-market-poised-for-1-23-bn-growth-by-2032-blue-tokai-outpace-starbucks-and-barista/",
   "estimate": false
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Chain opens nearby",
   "value": "Est. −10–25% for a mid-priced independent; little effect on a ₹80–120 student café",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Local café density",
   "value": "Est. 3–15 cafés within 1 km in T1 hangout zones; 0–3 in T3",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I11",
   "cat": "I Competition & market",
   "name": "Tapri / tea-stall substitute",
   "value": "Price floor for chai",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I12",
   "cat": "I Competition & market",
   "name": "Aggregator commission",
   "value": "Take rates 24.4% (Zomato) and 21.9% (Swiggy); vendor ranges 15–30%; RW says 15–25% per order",
   "role": "HV",
   "source": "https://tr.tradingview.com/news/reuters.com%2C2025%3Anewsml_L6N3T60EF%3A0-india-s-food-delivery-duo-is-ripe-for-disruption",
   "estimate": false
  },
  {
   "id": "I13",
   "cat": "I Competition & market",
   "name": "Extra aggregator deductions",
   "value": "Total deductions 25–35% of order value",
   "role": "HV",
   "source": "https://blog.petpooja.com/templates-checklist/delivery-commission-calculator/",
   "estimate": false
  },
  {
   "id": "I14",
   "cat": "I Competition & market",
   "name": "Delivery share of café sales",
   "value": "Est. 10–25% for a small café (coffee travels poorly; snacks and cold coffee travel well); kiosks 0–10%",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I15",
   "cat": "I Competition & market",
   "name": "Quick commerce",
   "value": "Est. erodes takeaway cold-coffee sales at night",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "FSSAI registration/licence",
   "value": "Basic registration covers turnover up to ₹1.5 cr from 1 Apr 2026 (fee about ₹100/yr); Petpooja still cites the old ₹12 L threshold",
   "role": "PD",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "Total licence budget",
   "value": "₹35k–50k (T2); about ₹1.8 L (metro); ranges ₹35k–1.5 L / ₹50k–2 L",
   "role": "HV",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "GST on café sales",
   "value": "Standalone restaurant/café 5% without ITC; 18% with ITC only for restaurants in hotels with room tariff >₹7,500",
   "role": "HV",
   "source": "https://razorpay.com/learn/gst-on-food-and-restaurants/",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "GST registration threshold",
   "value": "₹20 lakh turnover (services); aggregator orders need GST registration in practice",
   "role": "HV",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "Aggregator-collected GST",
   "value": "Platforms pay 5% GST on app orders (since 1 Jan 2022)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "GST filing cost",
   "value": "₹10–15k/year",
   "role": "HV",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "Shops & Establishments",
   "value": "Up to ₹4,000/yr (RW); free in Delhi, ₹500–2,000 elsewhere",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-to-start-a-restaurant-business-in-delhi.13320",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Trade / health trade licence",
   "value": "₹5,000–50,000 (RW); Delhi MCD: up to 20 seats ₹11,500, 21–50 seats ₹23,000 per year",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-to-start-a-restaurant-business-in-delhi.13320",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Fire NOC",
   "value": "₹5–20k (RW); Delhi full NOC at 50+ seats (affidavit below)",
   "role": "PD",
   "source": "https://www.restaurantindia.in/article/how-to-start-a-restaurant-business-in-delhi.13320",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Music licence",
   "value": "₹5–10k/year",
   "role": "PD",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Signage / hoarding permission",
   "value": "Est. ₹1–10k/year",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Food-safety inspection",
   "value": "Est. 1–2 visits a year; hygiene failure leads to a notice or fine",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "Late-hours / closing-time rules",
   "value": "Est. many cities require closing by 11 pm–1 am unless permitted",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "Smoking rules (COTPA)",
   "value": "\"Chai sutta\" cafés must keep smoking out of the premises",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "Service charge",
   "value": "Optional only",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Marketing share",
   "value": "3–5 per ₹100 revenue; sample 4%",
   "role": "PD",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Ongoing promotions budget",
   "value": "₹10–50k/month",
   "role": "PD",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Launch marketing",
   "value": "₹25k–1 L",
   "role": "PD",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Instagram content / reels",
   "value": "Est. a viral reel gives +50–200% footfall for 1–3 weekends, decaying",
   "role": "PD/RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Micro-influencer posts",
   "value": "Est. ₹2–25k per post (micro) or free meal barter",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "\"Instagrammable\" decor",
   "value": "Est. +10–25% trial in T1/T2 youth zones; requires interiors spend (A08)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Google Maps / Zomato rating",
   "value": "Est. 4.3+ needed to be shortlisted; −0.5 star ≈ −10–20% traffic",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Aggregator ads / discounts",
   "value": "Est. 3–10% of delivery GMV",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K09",
   "cat": "K Marketing & reputation",
   "name": "Loyalty / student discount",
   "value": "Est. 10–15% discount lifts repeat rate 5–10 pts",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K10",
   "cat": "K Marketing & reputation",
   "name": "Events",
   "value": "Est. +20–50% on slow weekday evenings",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K11",
   "cat": "K Marketing & reputation",
   "name": "Hygiene incident gone viral",
   "value": "Est. −20–50% for weeks",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Failure rate (proxy)",
   "value": "No Indian body publishes restaurant failure rates; US (Columbus, Ohio, 1996–99): 26% fail in year 1, 19% in year 2, 14% in year 3; NRA estimate about 30% year-1 restaurant closures",
   "role": "HV",
   "source": "https://blog.petpooja.com/?p=23372",
   "estimate": false
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Loss-making tail",
   "value": "Net margin below 5% or losses for years",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-business-in-india-setup-cost-profit-margins-what-nobody-tells-you.16054",
   "estimate": false
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Espresso machine breakdown",
   "value": "Est. 1–3% chance a week for a cheap machine, 0.3–1% for a premium one; 1–5 days of downtime and ₹5–40k repair",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Power cut",
   "value": "Est. frequent in T3 (several hours a week) without backup",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Milk price hike",
   "value": "+₹2/L (May 2026)",
   "role": "RE",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Coffee bean price spike",
   "value": "See D05",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Rent hike / eviction",
   "value": "Est. 5–15% escalation at renewal (typically every 11 months to 3 years)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Key barista quits",
   "value": "See F12; quality and speed fall for 2–6 weeks",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Chain opens nearby",
   "value": "−10–25%",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Trend decay",
   "value": "Est. footfall falls 20–40% from launch months by months 6–9 without fresh content",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Table-charge / laptop-ban backlash",
   "value": "Debate around Bengaluru policies in 2026",
   "role": "RE",
   "source": "https://curlytales.com/india/trending/bengaluru-cafes-not-allowing-laptops-for-working-womans-viral-post-sparks-debate/",
   "estimate": false
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Food-safety notice / closure",
   "value": "Est. 1–7 days closure",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Aggregator de-listing / rating drop",
   "value": "Est. delivery revenue −50–100%",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L14",
   "cat": "L Risks & shocks",
   "name": "Payback risk",
   "value": "Typical 12–24 months; Indore small café broke even in about 5 months; Bandra projected month 14; Bengaluru ₹35 L example about 31 months",
   "role": "HV",
   "source": "https://blog.petpooja.com/industry-business-guides/cost-of-opening-a-cafe-in-india-complete-breakdown/",
   "estimate": false
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Mudra loans",
   "value": "Shishu ≤₹50k; Kishor ≤₹5 L; Tarun ≤₹10 L (IIFL cites Tarun for cafés); Tarun Plus ≤₹20 L",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-a-coffee-shop-business-in-india-step-by-step-guide",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "PMEGP",
   "value": "Service project max ₹20 L; subsidy 15–25% urban / 25–35% rural; bank funds 90–95%",
   "role": "PD",
   "source": "https://ganjam.odisha.gov.in/sites/default/files/2026-01/Prime%20Ministers%20Employment%20Generation%20Program%20%28PMEGP%29.pdf",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "PM SVANidhi",
   "value": "Est. only for a cart/kiosk vendor with a vending certificate; not for a shop café",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "Equipment financing / leasing",
   "value": "Est. many roasters lend or subsidise machines against a monthly bean purchase commitment",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Franchise royalty",
   "value": "About 5% of monthly revenue + marketing contribution",
   "role": "PD",
   "source": "https://topfranchise.com/products/chaayos/",
   "estimate": false
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Interest cost",
   "value": "Est. 9–12% a year for Mudra; 12–18% for unsecured business loans",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "Aggregator settlement cycle",
   "value": "Est. weekly, net of commission",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Sample monthly P&L (₹10 L sales)",
   "value": "F&B ₹3 L (30%); labour ₹2.8 L (28%); rent ₹1.5 L (15%); utilities ₹50k (5%); marketing ₹40k (4%); packaging/delivery ₹30k (3%); maintenance/misc ₹50k (5%); profit about ₹1 L (10%)",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "T1 cost per ₹100 (₹6 L/month café)",
   "value": "COGS 30–35; wages 22–25; rent+CAM 15–20; utilities+misc 8–10; marketing 3–5; net 10–15",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "Net margin range",
   "value": "5–15% typical; 15–20% well-managed; below 5% or losses for poor ones; well-branded high-traffic cafés 10–15% (RW); IIFL 10–20%",
   "role": "HV",
   "source": "https://www.restaurantindia.in/article/cafe-profit-margin-in-india-what-to-realistically-expect.16906",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Worked payback example",
   "value": "₹7.5 L/month revenue × 15% = ₹1.125 L/month profit; ₹35 L setup → about 31 months",
   "role": "HV",
   "source": "https://blog.petpooja.com/growth-scaling/cafe-business-model-revenue-profit-explained/",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Revenue range (RW)",
   "value": "Smaller cafés ₹20–50k/month; established specialty cafés ₹2–5 L/month (unclear whether revenue or profit)",
   "role": "HV",
   "source": "https://www.restroworks.com/blog/?p=15772",
   "estimate": false
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Franchise royalty drag",
   "value": "−5% of revenue + marketing levy",
   "role": "PD",
   "source": "https://topfranchise.com/products/chaayos/",
   "estimate": false
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}