{
 "business": "footwear shop",
 "url": "https://bizgame.app/footwear-shop-business/",
 "simulator": "https://bizgame.app/play/case/footwear",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Footpath / weekly-haat chappal stall",
   "setupCostINR": 100000,
   "suggestedBudgetINR": 166500
  },
  {
   "format": "Small multi-brand shop (150–300 sq ft)",
   "setupCostINR": 600000,
   "suggestedBudgetINR": 666500
  },
  {
   "format": "Mid multi-brand showroom (400–800 sq ft)",
   "setupCostINR": 1800000,
   "suggestedBudgetINR": 1920000
  },
  {
   "format": "Brand franchise store (1,000–2,000 sq ft)",
   "setupCostINR": 4000000,
   "suggestedBudgetINR": 4193500
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   65000,
   519500
  ],
  "tier2": [
   86500,
   346500
  ],
  "smallTown": [
   30500,
   108500
  ]
 },
 "licences": [
  "Shop & Establishment registration",
  "municipal trade licence (renewed yearly)",
  "GST registration above ₹40 lakh turnover (composition 1% up to ₹1.5 crore)",
  "stock only BIS-marked chappals, sandals and sports shoes (footwear QCOs)",
  "MRP, maker and size printed on every box (Legal Metrology)"
 ],
 "risks": [
  "odd sizes from wholesale size sets turning into dead stock",
  "GST jumping from 5% to 18% above ₹2,500 a pair",
  "brand outlets and online sneaker sales pulling customers",
  "seizure of non-BIS stock and monsoon water damage"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Opening stock (inventory investment)",
   "value": "₹2–5 lakh (small T3 shop, about 800–2,000 pairs); ₹8–20 lakh (mid T2/T1 MBO) (Higher in T1 (costlier mix); size-set depth multiplies needs)",
   "role": "PD",
   "source": "Est.: a full size run is 6–9 sizes per article × 60–150 articles × ₹150–600 cost per pair",
   "estimate": true
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Racks, wall shelving, display fixtures",
   "value": "₹40k–1.5 lakh small; ₹2–6 lakh mid; more in franchise (brand-specified) (Franchise fit-out fixed by brand)",
   "role": "PD",
   "source": "Est.: local carpenter or modular slotted-rack rates",
   "estimate": true
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Shop security deposit",
   "value": "3–10 months' rent (₹30k–₹5 lakh+) (T1 and high-street deposits higher)",
   "role": "HV",
   "source": "Est.: common Indian commercial lease practice",
   "estimate": true
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Interior, lighting, mirrors, trial seating, signage",
   "value": "₹50k–3 lakh (Higher for franchise and mall)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Billing PC/POS, barcode printer, software",
   "value": "₹25k–80k + ₹3–12k/yr software (Franchise uses brand POS)",
   "role": "PD",
   "source": "Est.: retail billing software market rates",
   "estimate": true
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Inverter/power backup",
   "value": "₹15k–60k (Needed more in T3 (power cuts))",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Brand franchise investment (Bata unit franchise)",
   "value": "₹30–50 lakh excluding land; 1,000–2,000 sq ft; 3-yr renewable term; 2–3 yr payback claimed (Prime high street or corner required)",
   "role": "PD",
   "source": "https://www.indiafilings.com/learn/bata-franchise",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Working-capital buffer for seasonal stock build",
   "value": "25–40% of opening stock, needed before school and wedding seasons (Peaks Feb–Mar (school) and Aug–Sep (festive))",
   "role": "PD",
   "source": "Est.: stock has to arrive 4–8 weeks before the peak",
   "estimate": true
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Trade licence / Shop & Establishment registration fees",
   "value": "₹500–₹10,000 (Varies by state and municipality)",
   "role": "HV",
   "source": "Est.: state S&E fee schedules",
   "estimate": true
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Shop size",
   "value": "150–300 sq ft (small); 400–800 sq ft (mid MBO); 1,000–2,000 sq ft (Bata franchise) (Smaller in old bazaars)",
   "role": "PD",
   "source": "Est.; https://www.indiafilings.com/learn/bata-franchise",
   "estimate": true
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Monthly rent",
   "value": "T3 bazaar ₹6k–20k; T2 main market ₹25k–70k; T1 high street ₹80k–3 lakh+ (Corner and main road premium 20–50%)",
   "role": "PD",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Location type",
   "value": "Main bazaar / shoe market cluster / near schools / residential colony / mall / highway town (Clusters (shoe-market lanes) bring comparison shoppers)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Daily walk-ins",
   "value": "40–120 (T3); 80–250 (T2); 100–400 (T1 high street) (Weekend and festival ×1.5–3)",
   "role": "HV",
   "source": "Est.: about 25–40% conversion to the pairs/day in N",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Walk-in to purchase conversion",
   "value": "25–45% (Higher when size is in stock)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Proximity to schools / school uniform shops",
   "value": "+20–60% school-shoe sales in season (Only April–June and July)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Visibility (corner, frontage width, signage)",
   "value": "Corner shops are preferred for franchise",
   "role": "PD",
   "source": "Est.; https://www.indiafilings.com/learn/bata-franchise",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Parking / two-wheeler access",
   "value": "— (T1 and T2 main roads)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products, pricing & margins",
   "name": "Hawai chappal / basic slipper price",
   "value": "₹99–₹350 MRP (Relaxo, Paragon, VKC class) (Rural and T3 skew low)",
   "role": "PD",
   "source": "Est.: MRP labels of mass brands",
   "estimate": true
  },
  {
   "id": "C02",
   "cat": "C Products, pricing & margins",
   "name": "Chappal/slipper retailer margin",
   "value": "15–25% on MRP (mass brands, distributor-fixed); 30–50% on unbranded wholesale (Branded margin fixed; unbranded is negotiable)",
   "role": "HV",
   "source": "Est.; https://assomac.it/en/news/news-from-world/with-the-footwear-business-down-70-in-agra-indian-nationalism-is-in-crisis",
   "estimate": true
  },
  {
   "id": "C03",
   "cat": "C Products, pricing & margins",
   "name": "School shoe price",
   "value": "₹300–₹900 (unbranded/mass brand); ₹600–₹1,500 (Bata/Liberty/Action class) (Mandated colour (black/white) by school)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C04",
   "cat": "C Products, pricing & margins",
   "name": "School shoe retailer margin",
   "value": "20–30% branded; 30–40% unbranded (Bulk school tie-ups lower it)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C05",
   "cat": "C Products, pricing & margins",
   "name": "Sports/sneaker price",
   "value": "₹600–₹2,500 (Campus, Sparx, Asian, Action class); ₹3,000–₹8,000 (Nike, Adidas, Puma, mostly EBO/online) (T1 skews premium)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products, pricing & margins",
   "name": "Sports shoe retailer margin",
   "value": "25–35% (Indian mass brands); 20–30% international brands via distributor (Brand-dependent)",
   "role": "HV",
   "source": "Est.; https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": true
  },
  {
   "id": "C07",
   "cat": "C Products, pricing & margins",
   "name": "Ladies' sandals / fashion footwear price",
   "value": "₹300–₹1,500 typical; wedding/party ₹800–₹3,000 (Fashion cycles fast)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products, pricing & margins",
   "name": "Ladies' fashion sandals margin",
   "value": "35–50% (unbranded/Delhi-Agra wholesale) (Falls to 0% when cleared at 40% off)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "C09",
   "cat": "C Products, pricing & margins",
   "name": "Men's formal/leather shoes price",
   "value": "₹800–₹3,000 (Leather from Agra/Kanpur cheaper locally)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C10",
   "cat": "C Products, pricing & margins",
   "name": "Blended MBO gross margin",
   "value": "28–40% (Higher with unbranded mix)",
   "role": "HV",
   "source": "https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": false
  },
  {
   "id": "C11",
   "cat": "C Products, pricing & margins",
   "name": "Organised exclusive-retailer GM benchmark",
   "value": "55–57% (Metro Brands FY25), net about 14% (Only own-label / exclusive chains)",
   "role": "HV",
   "source": "https://accountune.com/footwear-shop-profit-margin",
   "estimate": false
  },
  {
   "id": "C12",
   "cat": "C Products, pricing & margins",
   "name": "MRP discipline (branded)",
   "value": "Cannot sell above MRP; discount only",
   "role": "HV",
   "source": "Est.: Legal Metrology packaged-goods MRP rule",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products, pricing & margins",
   "name": "₹2,500 GST price cliff",
   "value": "Pair at ₹2,500 nets ₹2,380.95 ex-GST, but a pair at ₹2,600 nets only ₹2,203.39 (Affects ₹2,000–₹3,500 band)",
   "role": "PD",
   "source": "https://accountune.com/footwear-shop-profit-margin",
   "estimate": false
  },
  {
   "id": "C14",
   "cat": "C Products, pricing & margins",
   "name": "Discount / bargaining depth",
   "value": "5–15% on unbranded; flat on branded except sales (T3 bargaining higher)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C15",
   "cat": "C Products, pricing & margins",
   "name": "End-of-season sale markdown",
   "value": "20–50% off on old stock; drags blended GM about 3–6 points (Jan–Feb and Jul–Aug sales)",
   "role": "PD",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products, pricing & margins",
   "name": "Accessory add-ons (socks, polish, insoles, shoe bags)",
   "value": "₹30–₹300; margin 40–60%",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products, pricing & margins",
   "name": "Price sensitivity",
   "value": "High in T3 (target under ₹500); moderate in T1 (Rural highest)",
   "role": "HV",
   "source": "Est.; https://www.pib.gov.in/blogs/blogsdescr.aspx?feaaid=495",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Agra wholesale (Hing Ki Mandi)",
   "value": "About 5,000 shops/traders; Agra cited as about 65% of Indian shoe manufacturing (heritage source, unverified) (Leather formals, synthetic casuals, sandals)",
   "role": "PD",
   "source": "https://sahapediaexperiences.org/blog/shoes-tales-agra",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Agra input dependence on China",
   "value": "Most PVC soles and foam come from China, assembled in Agra (Import price and freight shocks)",
   "role": "HV",
   "source": "https://assomac.it/en/news/news-from-world/with-the-footwear-business-down-70-in-agra-indian-nationalism-is-in-crisis",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Agra wholesale is cash-heavy",
   "value": "Traders say \"we deal in cash\" (Credit is limited for new buyers)",
   "role": "HV",
   "source": "https://assomac.it/en/news/news-from-world/with-the-footwear-business-down-70-in-agra-indian-nationalism-is-in-crisis",
   "estimate": false
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Delhi wholesale/manufacturing hubs",
   "value": "Ballimaran / Chandni Chowk wholesale; non-leather (PVC/EVA) manufacturing around Bahadurgarh–Narela–Inderlok (Ladies' fashion and PU/PVC casuals)",
   "role": "PD",
   "source": "Est.: general trade knowledge, not verified this session",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Kanpur",
   "value": "Leather and tannery cluster; formal and safety shoes (Tannery closures hurt supply)",
   "role": "PD",
   "source": "Est.; https://assomac.it/en/news/news-from-world/with-the-footwear-business-down-70-in-agra-indian-nationalism-is-in-crisis",
   "estimate": true
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Kolkata",
   "value": "Bentinck Street shoe retail/wholesale; Bata's Batanagar legacy; eastern supply (East India sourcing)",
   "role": "PD",
   "source": "Est.: not verified this session",
   "estimate": true
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Brand distributor network (mass brands)",
   "value": "Relaxo reaches 60,000+ POS via distributors; about 65k retailers order daily on the \"Relaxo Parivaar\" app (Pan-India)",
   "role": "PD",
   "source": "https://www.icra.in/Rating/ShowRationalReportFilePdf/36797",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Channel inventory held by trade",
   "value": "About 60 days (Relaxo, 2020)",
   "role": "HV",
   "source": "https://www.icicidirect.com/mailimages/IDirect_Relaxo_CoUpdate_Jun20.pdf",
   "estimate": false
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Distributor credit to retailer",
   "value": "15–45 days for established shops; cash or advance for new shops (Relationship and track record)",
   "role": "PD",
   "source": "Est.; https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Minimum order / size-set (case pack)",
   "value": "Wholesale sold in sets, e.g. 6–12 pairs per article across sizes (6–10 men, 4–8 ladies, kids' sets) (Set ratios fixed by maker)",
   "role": "HV",
   "source": "Est.: standard wholesale \"set\" practice",
   "estimate": true
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Freight from wholesale hub",
   "value": "2–5% of purchase value (transport + loading) (Distance to Agra/Delhi/Kolkata)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Exchange/return from supplier",
   "value": "Mass brands allow limited defect returns; unbranded rarely",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "Shelf life / material ageing",
   "value": "PU soles can crumble (hydrolysis) after about 2–3 yrs in stock; EVA/PVC stable; leather mould in humidity (Coastal and monsoon humidity)",
   "role": "HV",
   "source": "Est.: known PU hydrolysis behaviour",
   "estimate": true
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Re-order lead time",
   "value": "2–7 days (local distributor); 1–3 weeks (wholesale trip / transport)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Import share and sources (context)",
   "value": "Footwear imports $628.8m in FY26; Vietnam, China, Bangladesh, Indonesia, Thailand >80% (QCOs restrict uncertified imports)",
   "role": "HV",
   "source": "https://www.outlookbusiness.com/news/mses-in-non-leather-footwear-sector-get-one-more-year-to-meet-quality-control-norm",
   "estimate": false
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Opening hours",
   "value": "10:00–21:00/21:30; 10–12 hrs/day (One weekly closure day per local market rules)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Weekly off",
   "value": "1 day (market-specific, e.g. Monday or Tuesday bazaar closures) (Municipal market rules)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Customers served per staff per hour",
   "value": "3–6 (trial-heavy; each pair fetched from back stock) (Peak hours queue)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "SKU count (article × colour × size)",
   "value": "1,500–6,000 SKUs for a mid MBO",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Size curve management",
   "value": "Men's peak sizes 7–9; ladies' 5–7; kids spread widely (Region (north vs south height differences))",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Inventory turns",
   "value": "2–4× per year for MBO (90–180 days of stock) (Chappals turn fast, fashion slow)",
   "role": "HV",
   "source": "Est.; https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Back-store / godown space",
   "value": "30–50% of total area",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Stock audit / ageing review frequency",
   "value": "Monthly; flag stock unsold for 90 days",
   "role": "PD",
   "source": "https://accountune.com/footwear-shop-profit-margin",
   "estimate": false
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Electricity bill",
   "value": "₹2,000–₹15,000/month (lighting-heavy, AC in T1) (Summer AC load)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Packaging (boxes, carry bags)",
   "value": "₹3–₹15 per pair; ₹4,000/month in example (Plastic bag bans push paper/cloth)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Minor repair / sole stitching service",
   "value": "₹20–₹150 per job (often referred to a cobbler)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Salesman/helper wage",
   "value": "T3 ₹8k–12k/month; T2 ₹11k–15k; T1 ₹15k–22k (State minimum wages)",
   "role": "PD",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Staff count",
   "value": "0–1 (small, owner-run); 2–4 (mid); 4–8 (franchise 1,000+ sq ft) (Seasonal temp hires)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Seasonal temporary staff",
   "value": "+1–3 helpers for school season and Diwali–wedding weeks (6–10 weeks)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Sales incentive / commission",
   "value": "1–3% of sales or ₹5–₹20 per pair",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "High; 30–60%/yr for helpers (T1 higher)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Skill: fitting & size judgement (esp. kids, elders, diabetics)",
   "value": "—",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Family labour",
   "value": "Owner + family covers most hours in T3",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Female salesperson for ladies' section",
   "value": "Often needed in conservative markets (Region)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "School reopening season",
   "value": "Late March–June (most states April/June starts; Kerala/South June); school shoes + bags; 2–3× school-shoe sales (Board and region calendar)",
   "role": "HV",
   "source": "Est.; https://kathmandupost.com/money/2015/04/15/shoemakers-rush-to-meet-soaring-demand",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Monsoon (June–September)",
   "value": "Chappals, floaters, PVC/EVA rain shoes, crocs-style clogs up 1.5–2.5×; leather and formal sales fall (Heavier on the west coast, Kerala, Northeast, Mumbai)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Festival season (Navratri–Durga Puja–Diwali, Sep–Nov)",
   "value": "Weekly sales 1.5–3× normal for 3–5 weeks; Durga Puja peak in the East, Onam in Kerala, Pongal/Sankranti in Jan (Regional festival calendar)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Wedding season (Nov–Feb, Apr–May muhurats)",
   "value": "Men's formal, mojari/juttis, ladies' party sandals up; ticket ₹800–₹3,000 (North India strongest)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Eid (lunar date shifts yearly)",
   "value": "New-footwear purchase tradition; strong week in Muslim-majority areas (Location demographics)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Summer (Apr–Jun)",
   "value": "Sandals, floaters, slippers up; closed shoes down except school (North heat)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Winter (Dec–Feb)",
   "value": "Closed shoes, boots, socks up in the north (North and hills only)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Day of week",
   "value": "Sunday and Saturday 1.5–2× weekdays; weekly-off day zero (Bazaar holiday rules)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Time of day",
   "value": "Evening 5–9 pm about 50% of sales (Summer pushes to evening)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Salary week (1st–10th of month)",
   "value": "+15–30% (Salaried areas)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Harvest / rural income (rabi Apr, kharif Oct–Nov)",
   "value": "Rural and T3 demand up after harvest (Rural catchments)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Sports events / cricket, marathons, school sports day",
   "value": "Sports shoe uptick (Local)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G13",
   "cat": "G Demand drivers",
   "name": "GST cut pass-through (Sep 2025)",
   "value": "Shoes ₹1,000–₹2,500 got 7 points cheaper (12%→5%); helps demand in that band (Branded mid-price)",
   "role": "HV",
   "source": "https://leatherindia.org/gst-rate-reduction-for-certain-products/",
   "estimate": false
  },
  {
   "id": "G14",
   "cat": "G Demand drivers",
   "name": "Per-capita consumption headroom",
   "value": "About 2 pairs/yr vs 7–8 globally (Rising with incomes)",
   "role": "HV",
   "source": "https://www.pib.gov.in/blogs/blogsdescr.aspx?feaaid=495",
   "estimate": false
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average ticket (per bill)",
   "value": "T3 ₹400–₹700; T2 ₹700–₹1,200; T1 ₹1,000–₹2,000 (Festival tickets higher (multiple pairs))",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Pairs per bill",
   "value": "1.2–1.6 (families buy several) (School season 1.5–2)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Repeat rate",
   "value": "40–60% of customers return within 12 months (local family shops) (Higher in T3)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "UPI share of payments",
   "value": "50–80% of bills (lower for ₹100–₹300 chappal bills in T3) (T1 highest)",
   "role": "HV",
   "source": "Shared constant UPI about 87% nationally (brief); footwear-shop share Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Card / EMI",
   "value": "5–15% (T1 for ₹2,000+ pairs)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Udhaar (credit to regulars)",
   "value": "2–10% of sales in T3/rural; near zero in T1 (Rural harvest-cycle repayment)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Exchange requests (size/defect)",
   "value": "3–8% of pairs (Kids and online-style buyers higher)",
   "role": "HV",
   "source": "Est.; https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Trial time per customer",
   "value": "8–20 minutes (Kids and weddings longer)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Brand preference vs price",
   "value": "T3 buys on price and durability; T1 on brand and style (Youth more brand-conscious)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Bargaining expectation",
   "value": "Common on unbranded; \"fixed price\" boards reduce it (T3 higher)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H11",
   "cat": "H Customer behaviour",
   "name": "Showrooming (try in shop, buy online)",
   "value": "Notable for sneakers in T1/T2 (Youth)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Market size",
   "value": "About $20.7–21.7 bn (2025), about 12.9% CAGR projected (Estimates vary by definition)",
   "role": "HV",
   "source": "https://www.giiresearch.com/report/sky1902314-indian-footwear-market-size-share-growth-analysis.html",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Unorganised share",
   "value": "About 65–70% (FY2020 data) (Shrinking)",
   "role": "HV",
   "source": "https://www.icicidirect.com/ilearn/stocks/articles/an-overview-of-the-indian-footwear-industry",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Online share",
   "value": "Low single digits per ECDB (0–5%); sources disagree (Higher for sneakers and T1)",
   "role": "HV",
   "source": "https://ecdb.com/resources/sample-data/market/in/footwear",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Brand EBOs nearby (Bata, Relaxo, Campus, Metro, Khadim, Liberty)",
   "value": "Bata: 5,000+ stores and about 30,000 dealers (company claims via guide) (T1/T2 dense; Bata pushing franchise into small towns)",
   "role": "RE",
   "source": "https://www.indiafilings.com/learn/bata-franchise",
   "estimate": false
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Other MBOs in same market lane",
   "value": "3–20 shoe shops in a T2 shoe lane (Clusters)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "E-commerce sale events (Big Billion Days, Great Indian Festival, Myntra EORS)",
   "value": "2–4 big events/yr with 40–70% off (Coincide with Diwali)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Weekly haat / footpath vendors",
   "value": "₹50–₹200 chappals (T3 and rural)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "D2C sneaker brands on Instagram",
   "value": "Growing in T1/T2 (Youth)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Quick-commerce footwear",
   "value": "Limited (slippers, flip-flops) on Blinkit/Zepto/Instamart in T1 (T1 only)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Brand pushing exclusive retail vs MBO",
   "value": "Brands shift to EBO/online; MBO channel GM lower (35–40% vs 60% COCO)",
   "role": "HV",
   "source": "https://forum.valuepickr.com/t/understanding-footwear-industry/223342",
   "estimate": false
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "GST on footwear ≤ ₹2,500 per pair",
   "value": "5% (from 22 Sep 2025; earlier 5% only ≤ ₹1,000, 12% above) (National)",
   "role": "HV",
   "source": "https://static.pib.gov.in/WriteReadData/specificdocs/documents/2025/sep/doc202595629301.pdf",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "GST on footwear > ₹2,500 per pair",
   "value": "18% (National)",
   "role": "HV",
   "source": "https://leatherindia.org/gst-rate-reduction-for-certain-products/",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "Notification",
   "value": "CBIC Notification 9/2025-Central Tax (Rate), dated 17 Sep 2025, effective 22 Sep 2025",
   "role": "HV",
   "source": "https://www.bata.com/in/GST.html",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "Inverted duty / ITC on inputs",
   "value": "Inputs (soles, PU, adhesives) mostly at 18% vs output 5% creates an ITC build-up for makers; retailers buying at 5% and selling at 5% are neutral",
   "role": "HV",
   "source": "Est. (inference from slab structure)",
   "estimate": true
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "GST registration threshold",
   "value": "₹40 lakh turnover (goods); composition scheme up to ₹1.5 crore at 1% (State variations (₹20 lakh special states))",
   "role": "PD",
   "source": "Shared constant (brief); composition rate Est. from CGST rules",
   "estimate": true
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "BIS QCO: footwear from leather & other materials, and all rubber & polymeric",
   "value": "Large/medium manufacturers from 1 Jul 2023; small from 1 Jan 2024; micro from 1 Jul 2024 (original orders); about 27 products incl. hawai chappal, sandal & slipper, sports footwear (Manufacturer size)",
   "role": "HV",
   "source": "https://www.mondaq.com/india/economic-analysis/1367106/what-is-next-for-the-footwear-industry-navigating-the-bis-quality-control-order-on-footwear",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "Revised standards",
   "value": "IS 6721:2023 (sandal & slipper), IS 10702:2023 (hawai chappal), IS 15844 Part 1 & 2:2023 (sports, general/performance)",
   "role": "HV",
   "source": "https://www.mondaq.com/india/economic-analysis/1367106/what-is-next-for-the-footwear-industry-navigating-the-bis-quality-control-order-on-footwear",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "2024 QCO re-issue + June 2026 amendment",
   "value": "Non-leather (rubber/polymeric) footwear MSE deadline extended to 31 Jul 2027; old-stock clearance for declared stock to 31 Jul 2027 (per Corpseed) (Sources disagree on which order was amended)",
   "role": "RE",
   "source": "https://www.outlookbusiness.com/news/mses-in-non-leather-footwear-sector-get-one-more-year-to-meet-quality-control-norm",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Retailer obligation under QCO",
   "value": "Sellers/distributors need no BIS licence but should verify the maker's licence; covered goods without the Standard Mark should not be sold after the dates",
   "role": "HV",
   "source": "https://www.mondaq.com/india/economic-analysis/1367106/what-is-next-for-the-footwear-industry-navigating-the-bis-quality-control-order-on-footwear",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Shop & Establishment registration",
   "value": "Mandatory in most states; renewals vary (State)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Trade licence (municipal)",
   "value": "₹500–₹10,000/yr (City)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Legal Metrology: MRP, maker name, month/year, size on box",
   "value": "Mandatory for packaged branded goods",
   "role": "HV",
   "source": "Est. (Legal Metrology Packaged Commodities Rules)",
   "estimate": true
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "Signboard / advertisement tax",
   "value": "₹1k–₹20k/yr (Municipal)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "Plastic carry-bag ban",
   "value": "Single-use plastic ban (national, since 2022) (State enforcement)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "E-invoicing / GST returns",
   "value": "Monthly/quarterly GSTR-1, 3B; composition CMP-08 quarterly (Turnover)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Google Business Profile & reviews",
   "value": "Free; ratings 4.0+ lift calls and visits (T1/T2 stronger)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp catalogue / broadcast to regulars",
   "value": "Free–₹500/month",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Instagram reels (new arrivals, wedding sandals)",
   "value": "₹0–₹10k/month boosts (Youth, ladies)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "School tie-ups (bulk school-shoe orders)",
   "value": "5–15% discount to school/parents; large volume (Private schools)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Pamphlets / newspaper inserts in festive season",
   "value": "₹3k–₹15k per drop (T2/T3)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Loyalty card / \"buy 2 get 1\" schemes",
   "value": "Costs 5–10% of GM on scheme sales",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Brand co-op display support",
   "value": "Mass brands give posters, display stands, sometimes scheme payouts (Brand)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Reputation for genuine branded stock",
   "value": "Fakes damage trust",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Dead stock (unsold sizes/styles)",
   "value": "8–20% of stock value ageing beyond 180 days in a typical MBO (Fashion and ladies' worst)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Size-set imbalance",
   "value": "Extreme sizes (5, 10–11 men; 3, 8 ladies) stick (Region)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Flood / waterlogging in monsoon",
   "value": "Ground-floor stock damage; 1–3 days closure (Mumbai, Chennai, Patna, Guwahati etc.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Heatwave week",
   "value": "Footfall −20–40% in afternoons (North India May–June)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Fire / short circuit",
   "value": "Low probability, high loss; foam and PVC flammable (Old bazaars)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Theft / shoplifting (single shoes displayed)",
   "value": "0.5–1.5% of sales (Display practice)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Regulatory: QCO enforcement raid / seizure of non-ISI stock",
   "value": "Possible after deadlines (Post-31 Jul 2027 for MSE-made non-leather goods)",
   "role": "RE",
   "source": "https://www.outlookbusiness.com/news/mses-in-non-leather-footwear-sector-get-one-more-year-to-meet-quality-control-norm",
   "estimate": false
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "GST rate change",
   "value": "Last change Sep 2025 (12%→5% ≤ ₹2,500; >₹1,000 tier now 18% above ₹2,500) (Policy)",
   "role": "RE",
   "source": "https://www.bata.com/in/GST.html",
   "estimate": false
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Distributor drops shop / switches to EBO",
   "value": "— (Brand strategy)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Online mega-sale week",
   "value": "Festive sales −10–25% for branded sneakers during event week (T1/T2) (Oct)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Udhaar default",
   "value": "5–20% of credit sales unrecovered (Rural crop failure)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Rent hike at renewal",
   "value": "5–15% per 11-month or 3-yr renewal (T1 higher)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Raw-material/China input price spike",
   "value": "+5–15% wholesale price (Freight, FX)",
   "role": "RE",
   "source": "Est.; https://assomac.it/en/news/news-from-world/with-the-footwear-business-down-70-in-agra-indian-nationalism-is-in-crisis",
   "estimate": true
  },
  {
   "id": "L14",
   "cat": "L Risks & shocks",
   "name": "Counterfeit stock from supplier",
   "value": "Brand complaint / legal",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "PM Mudra Shishu",
   "value": "Up to ₹50k (stall / chappal cart)",
   "role": "PD",
   "source": "Shared constant (brief)",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "PM Mudra Kishor",
   "value": "₹50k–₹5 lakh (small shop stock)",
   "role": "PD",
   "source": "Shared constant (brief)",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "PM Mudra Tarun / Tarun Plus",
   "value": "Up to ₹10 lakh / ₹20 lakh (mid MBO, franchise part-funding) (Tarun Plus for repaid Tarun borrowers)",
   "role": "PD",
   "source": "Shared constant (brief)",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "PMEGP",
   "value": "Mainly manufacturing/service; trading (retail) generally excluded",
   "role": "HV",
   "source": "Est.: PMEGP negative list; verify",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "PM SVANidhi",
   "value": "Street vendors (footpath chappal sellers) ₹15k/₹25k/₹50k tranches (Vendor certificate needed)",
   "role": "PD",
   "source": "Est.: scheme tranches as revised 2025; verify",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Bank cash-credit / OD against stock",
   "value": "9–13% interest; 25% margin on stock (Collateral, CIBIL)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "Distributor credit (interest-free 15–45 days)",
   "value": "See D09 (Relationship)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Informal / family loans, committee (chit)",
   "value": "0–24%/yr (T3 common)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M09",
   "cat": "M Financing",
   "name": "Stand-Up India (SC/ST/women)",
   "value": "₹10 lakh–₹1 crore greenfield (Eligibility)",
   "role": "PD",
   "source": "Est.: scheme parameters; verify",
   "estimate": true
  },
  {
   "id": "M10",
   "cat": "M Financing",
   "name": "CGTMSE guarantee for collateral-free loans",
   "value": "Covers MSE loans",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Gross margin (blended MBO)",
   "value": "28–40% (Unbranded mix ↑)",
   "role": "HV",
   "source": "See C10",
   "estimate": false
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Net margin before owner salary",
   "value": "8–20% of sales (Rent and markdown)",
   "role": "HV",
   "source": "Est.; https://accountune.com/footwear-shop-profit-margin",
   "estimate": true
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Rent as % of sales",
   "value": "5–12% (T1 highest)",
   "role": "HV",
   "source": "Est.; 8% in Accountune example",
   "estimate": true
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Staff as % of sales",
   "value": "5–9%",
   "role": "HV",
   "source": "Est.; 7.2% in Accountune example",
   "estimate": true
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Payback",
   "value": "1.5–3 yrs (MBO); 2–3 yrs claimed (Bata franchise)",
   "role": "HV",
   "source": "Est.; https://www.indiafilings.com/learn/bata-franchise",
   "estimate": true
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Inventory days",
   "value": "90–180 (Category)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Sales per sq ft per month",
   "value": "₹300–₹1,200 (MBO) (Tier)",
   "role": "HV",
   "source": "Est.: from the P&L table below",
   "estimate": true
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks (summary factors; full tables in Section 2)",
   "name": "Peak-season share of annual sales",
   "value": "About 45–55% of revenue in about 20 weeks (school + festival + wedding) (Region)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}