{
 "business": "hardware and paint shop",
 "url": "https://bizgame.app/hardware-shop-business/",
 "simulator": "https://bizgame.app/play/case/hardware",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Small hardware & electrical counter",
   "setupCostINR": 400000,
   "suggestedBudgetINR": 490000
  },
  {
   "format": "Paint dealer shop with tinting",
   "setupCostINR": 550000,
   "suggestedBudgetINR": 602500
  },
  {
   "format": "Hardware + sanitary + electrical + paint",
   "setupCostINR": 1000000,
   "suggestedBudgetINR": 1150000
  },
  {
   "format": "Large showroom + godown + vehicle",
   "setupCostINR": 3000000,
   "suggestedBudgetINR": 3330000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   -43500,
   303000
  ],
  "tier2": [
   21500,
   151500
  ],
  "smallTown": [
   13000,
   65000
  ]
 },
 "licences": [
  "Shop & Establishment registration within 30 days of opening",
  "municipal trade licence (₹500–10,000 a year)",
  "GST registration above ₹40 lakh turnover (18% on paint, cement and most hardware)",
  "Legal Metrology stamp on the scale for nails and wire",
  "ISI-marked stock only for BIS-covered goods like wires, switches and pipes"
 ],
 "risks": [
  "contractors who take 60–110 days' credit and some never pay",
  "thin 2–15% margins on cement, steel and paint",
  "a ₹2 lakh+ fine for selling non-ISI goods",
  "slow monsoon months before the Diwali painting rush"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Total setup, general hardware shop",
   "value": "₹5–20 lakh",
   "role": "PD",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Total setup, T2 city hardware store",
   "value": "₹6–15 lakh; metro ₹20 lakh+",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Total setup, paint shop (starter)",
   "value": "₹3–8 lakh (Rajasthan, ≥150 sq ft); ₹3–7 lakh standard, ₹2.5–3 lakh bare minimum (Maharashtra)",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan; IIFL paint shop Maharashtra",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Opening stock share of setup",
   "value": "50–67% (\"half to two-thirds\")",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Opening stock value, hardware",
   "value": "₹3–7 lakh",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Opening paint stock",
   "value": "₹1.5–3 lakh",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan; IIFL paint shop Maharashtra",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Fit-out, racking, signage",
   "value": "₹1.5–2.5 lakh (T2)",
   "role": "PD",
   "source": "Shriram Finance (2026); CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Paint-shop fixtures and shelving",
   "value": "₹30,000–60,000",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Tinting machine (computerised dispenser + gyro shaker)",
   "value": "₹50,000–1.5 lakh if bought; brands often place it on deposit or tie it to purchase targets (Est.)",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan; placement terms Est. (common company practice, not verified)",
   "estimate": true
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Signage and branding",
   "value": "₹10,000–30,000; brands often co-fund dealer boards (Est.)",
   "role": "PD",
   "source": "IIFL paint shop Maharashtra; co-funding Est.",
   "estimate": true
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Rent deposit",
   "value": "3 months' rent, ₹60,000–1.5 lakh (T2)",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Licences and registration cost",
   "value": "₹10,000–20,000",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Billing software + signage",
   "value": "₹20,000–50,000",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A14",
   "cat": "A Setup & capital",
   "name": "Cash reserve",
   "value": "3 months of operating cost, ₹1–2 lakh",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "A15",
   "cat": "A Setup & capital",
   "name": "Working-capital buffer, paint shop",
   "value": "₹50,000–1 lakh",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "A16",
   "cat": "A Setup & capital",
   "name": "Minimum floor area",
   "value": "300–500 sq ft hardware; ≥150 sq ft paint-only",
   "role": "PD",
   "source": "Shriram Finance (2026); IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "A17",
   "cat": "A Setup & capital",
   "name": "Brand-exclusive sanitaryware showroom",
   "value": "500–1,200 sq ft at ₹1,500–2,000/sq ft (₹7.5–24 lakh; 2017 data)",
   "role": "PD",
   "source": "Sourcing Hardware (2017)",
   "estimate": false
  },
  {
   "id": "A18",
   "cat": "A Setup & capital",
   "name": "Delivery vehicle (used three-wheeler or e-loader)",
   "value": "₹1.5–3.5 lakh (Est.)",
   "role": "PD",
   "source": "Est. (used goods-carrier prices)",
   "estimate": true
  },
  {
   "id": "A19",
   "cat": "A Setup & capital",
   "name": "Time to open (paint shop)",
   "value": "4–8 weeks",
   "role": "HV",
   "source": "IIFL paint shop Maharashtra",
   "estimate": false
  },
  {
   "id": "A20",
   "cat": "A Setup & capital",
   "name": "Break-even period",
   "value": "12–18 months",
   "role": "HV",
   "source": "Shriram Finance (2026); IIFL paint shop Maharashtra",
   "estimate": false
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Location type",
   "value": "Main road near new colonies/construction; hardware market cluster (\"lohe/hardware bazaar\"); highway edge in T3",
   "role": "PD",
   "source": "Est. (hardware demand follows construction activity)",
   "estimate": true
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "New-construction density nearby",
   "value": "0–50 active sites within 2 km",
   "role": "HV",
   "source": "Est.; Vyapar (advises a salesman visiting new construction sites)",
   "estimate": true
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T1 (300–600 sq ft)",
   "value": "₹40,000–1.5 lakh",
   "role": "PD",
   "source": "Est. (commercial ground-floor rents ₹100–250/sq ft/month in metro markets)",
   "estimate": true
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T2/T3 small town",
   "value": "₹10,000–30,000",
   "role": "PD",
   "source": "IIFL paint shop Rajasthan (Rajasthan)",
   "estimate": false
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T3 village/kasba",
   "value": "₹4,000–12,000",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Cluster effect (hardware market)",
   "value": "+footfall, but -margin from neighbour price-matching",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Parking/loading access",
   "value": "Need for a tempo/van to stop",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Visibility of brand board (AP/Berger)",
   "value": "Painted dealer board is the main landmark signal",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Storage/godown",
   "value": "Separate godown ₹3,000–20,000/month for cement, pipes, paint drums",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Housing-society/apartment proximity (T1)",
   "value": "Renovation and repaint demand rather than new build",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products & pricing",
   "name": "Gross margin, cement and TMT steel",
   "value": "2–5%",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "C02",
   "cat": "C Products & pricing",
   "name": "Cement/steel share of sales (if carried)",
   "value": "One-third to one-half of sales",
   "role": "PD",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "C03",
   "cat": "C Products & pricing",
   "name": "Gross margin, hardware, fasteners, adhesives, electricals",
   "value": "15–50%",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "C04",
   "cat": "C Products & pricing",
   "name": "Share of sales from small hardware/electricals",
   "value": "About one-fifth of sales, about half of profit",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products & pricing",
   "name": "Blended gross margin",
   "value": "9–15% (modelled); category range 10–40%",
   "role": "HV",
   "source": "CalcGuru (2026); Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "C06",
   "cat": "C Products & pricing",
   "name": "Paint margin (retail)",
   "value": "About 8–15%",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "C07",
   "cat": "C Products & pricing",
   "name": "Ancillaries margin (putty, brushes, thinner, primer)",
   "value": "About 20–30%",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "C08",
   "cat": "C Products & pricing",
   "name": "Dealer margin by paint brand",
   "value": "Claimed: Berger 12–15%, Nerolac 6–12%, Asian Paints 4–6%",
   "role": "PD",
   "source": "Scribd student report (weak); Kotak research cited Berger \"higher dealer margins\" (search snippet)",
   "estimate": false
  },
  {
   "id": "C09",
   "cat": "C Products & pricing",
   "name": "Sanitaryware retail margin",
   "value": "4–12%; reputed brands 7–8% (2017)",
   "role": "HV",
   "source": "Sourcing Hardware (2017)",
   "estimate": false
  },
  {
   "id": "C10",
   "cat": "C Products & pricing",
   "name": "CP fittings / bathroom accessories margin",
   "value": "15–30% on mid/local brands (Est.)",
   "role": "HV",
   "source": "Est.; Ruhe (https://ruheindia.com/blogs/blog/most-profitable-items-for-sanitary-ware-stores) lists accessories, angle valves and bottle traps as \"profitable\" without figures",
   "estimate": true
  },
  {
   "id": "C11",
   "cat": "C Products & pricing",
   "name": "Pricing to contractors",
   "value": "MRP less 5–15% \"trade discount\" (Est.)",
   "role": "PD",
   "source": "Est. (common practice, not verified)",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products & pricing",
   "name": "Retail walk-in pricing",
   "value": "Near MRP on small items; discount on paint emulsions",
   "role": "PD",
   "source": "Est.; Vyapar (discount cement/steel, recover margin on locks, hinges, sandpaper)",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products & pricing",
   "name": "Price sensitivity, bulk items",
   "value": "High: contractors compare per bag/litre",
   "role": "HV",
   "source": "Est.; Vyapar",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products & pricing",
   "name": "Price sensitivity, small items",
   "value": "Low: urgency and convenience",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C15",
   "cat": "C Products & pricing",
   "name": "Typical paint price points",
   "value": "Interior emulsion ₹250–700/L (economy → premium); exterior ₹350–900/L; putty ₹20–40/kg (Est.)",
   "role": "HV",
   "source": "Est. (brand price lists, unverified)",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products & pricing",
   "name": "Tinting-based pack sales",
   "value": "1/4/10/20 L bases tinted at counter",
   "role": "PD",
   "source": "IIFL Capital (2021) (snippet)",
   "estimate": false
  },
  {
   "id": "C17",
   "cat": "C Products & pricing",
   "name": "Brand-mix decision",
   "value": "Single-brand exclusive vs multi-brand",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C18",
   "cat": "C Products & pricing",
   "name": "Value-added services",
   "value": "Colour consultancy, painter referral, sanitary installation via plumber",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C19",
   "cat": "C Products & pricing",
   "name": "SKU count",
   "value": "\"Thousands of products\" across ~10 categories",
   "role": "PD",
   "source": "Vyapar",
   "estimate": false
  },
  {
   "id": "C20",
   "cat": "C Products & pricing",
   "name": "Opening category list",
   "value": "Plumbing, electrical, fasteners, hand tools, adhesives & sealants, safety equipment, paints & surfaces",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Supplier credit, hardware",
   "value": "About 30 days; keep ≥2 suppliers per category",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Supplier credit, paint company to registered dealer",
   "value": "Usually 30–45 days",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Creditor days, modelled",
   "value": "25–45 days",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Stock days",
   "value": "55–90 days",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Stock turns by category",
   "value": "Blended 4–7×/yr; tiles & sanitaryware 2–4×; cement & steel 20–40×",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Dead stock",
   "value": "2–4% of inventory value per year",
   "role": "HV/RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Paint shelf life",
   "value": "Water-based emulsions about 2–3 years sealed; damaged/rusted tins unsellable (Est.)",
   "role": "HV",
   "source": "Est. (typical manufacturer guidance)",
   "estimate": true
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Cement shelf life",
   "value": "About 3 months for full strength; hardens in damp godowns (Est.)",
   "role": "HV",
   "source": "Est. (standard construction practice)",
   "estimate": true
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Paint company schemes",
   "value": "Quarterly/annual turnover rebates, slab discounts, cash discount for early payment, dealer trips/gifts (Est. 1–5% of purchases)",
   "role": "PD/HV",
   "source": "Est. (widely reported trade practice, no primary figure found)",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Cash discount for early payment",
   "value": "1–3% for payment within about 7 days vs 30–45 days credit (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Brand price hikes",
   "value": "Paint companies raise prices 1–3 times a year with crude/TiO₂ costs (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Delivery frequency from paint depot",
   "value": "1–3 times a week in towns (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "Minimum order / target from brand",
   "value": "Monthly/quarterly purchase targets for scheme slabs (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Inter-brand tinting workaround",
   "value": "Dealers can deliver one brand's shades using another brand's machine",
   "role": "HV",
   "source": "IIFL Capital (2021) (snippet)",
   "estimate": false
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Non-ISI / counterfeit supply",
   "value": "Seizures of >₹5 lakh non-ISI stock reported (Tiruchirappalli)",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Opening hours",
   "value": "About 9:00–20:30, 6–7 days; often closed one weekday under local market rules (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Early-morning contractor rush",
   "value": "8–10 am, before work starts on site (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Bills per day, small shop",
   "value": "25–40 (Est.)",
   "role": "HV",
   "source": "Est. (derived from ₹4–6 L/month sales ÷ ₹600–900 ticket)",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Tinting time per order",
   "value": "About 5–10 minutes per can (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Stock-count/review cadence",
   "value": "Review stock every couple of weeks",
   "role": "PD",
   "source": "Vyapar",
   "estimate": false
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Delivery to site",
   "value": "Free within 2–5 km for bulk orders (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Online ordering/delivery",
   "value": "Reported 20–30% higher revenue",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Billing system",
   "value": "GST billing, stock and udhaar tracking",
   "role": "PD",
   "source": "Shriram Finance (2026); Vyapar",
   "estimate": false
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Weighing scale (nails, wire by weight)",
   "value": "Legal Metrology verification required; unverified-scale penalty ₹2,000–10,000",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Electricity",
   "value": "₹2,000–8,000/month (lights, tinting machine, shaker) (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Inventory capacity limit",
   "value": "Shop floor + godown cap on cement bags/pipe lengths",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Owner-operator",
   "value": "Owner at counter full-time; product knowledge is critical",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Counter helper / loader wage",
   "value": "T3 ₹9,000–13,000; T2 ₹12,000–16,000; T1 ₹15,000–20,000 per month (Est.)",
   "role": "PD",
   "source": "Est. (aligned with state unskilled/semi-skilled minimum wages)",
   "estimate": true
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Experienced salesman (knows SKUs)",
   "value": "₹15,000–30,000/month (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Tinting operator",
   "value": "Usually the salesman, trained by the brand (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Field salesman visiting sites",
   "value": "Recommended for winning contractors",
   "role": "PD",
   "source": "Vyapar",
   "estimate": false
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Delivery driver",
   "value": "₹12,000–18,000/month (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Staff count by format",
   "value": "0–1 small; 2–3 mid; 4–8 large (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "Helpers leave often; experienced salesmen may take contractors to rivals (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Staff pilferage",
   "value": "Small items (fittings, bulbs) leak without billing discipline (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Pre-Diwali painting rush",
   "value": "Mid-Sep to Diwali is peak paint season; paint weekly sales 1.5–2.5× the base (Est.)",
   "role": "HV",
   "source": "Est. (Diwali home-painting tradition; Q3 is the decorative-paint industry's peak quarter)",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Monsoon slowdown",
   "value": "Jun–Sep: exterior painting and construction slow; paint sales 0.6–0.8× base; plumbing repairs (leaks) rise (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Waterproofing pre-monsoon",
   "value": "Apr–Jun spike in waterproofing chemicals (Dr Fixit, Damp Proof) (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Construction season",
   "value": "Post-monsoon Oct–Mar and pre-monsoon Apr–May peak; labour shortage around Holi and harvest (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Summer",
   "value": "Fans, coolers, electrical wiring and switches spike Mar–May (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Wedding season",
   "value": "Home repaint and renovation before weddings (Nov–Feb, Apr–May)",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan (mentions wedding and festival seasons, no numbers)",
   "estimate": false
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Day of week",
   "value": "Sunday/holidays: homeowner walk-ins; weekdays: contractors (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Time of day",
   "value": "Morning contractor rush; evening homeowner visits (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Housing demand stimulus",
   "value": "Cement GST cut from 28% to 18% expected to push housing demand and cut construction costs",
   "role": "HV",
   "source": "Onmanorama (Sep 2025)",
   "estimate": false
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Real-estate cycle / home loans",
   "value": "Interest-rate moves affect new builds (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Government housing (PMAY) activity",
   "value": "Rural/T3 construction bursts with instalments (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Rain spell (weather)",
   "value": "Heavy rain week: paint/construction sales −30–50%; emergency plumbing up (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G13",
   "cat": "G Demand drivers",
   "name": "Heatwave",
   "value": "Electrical (fans, wires) up; site work slows at midday (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G14",
   "cat": "G Demand drivers",
   "name": "Religious-festival auspicious days",
   "value": "Griha pravesh/Akshaya Tritiya/Dhanteras bring purchases forward (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Customer types",
   "value": "Contractors, homeowners, small factories; plumbers, electricians, masons, carpenters; workshop trades",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Walk-in DIY ticket",
   "value": "₹100–800 (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Painter/contractor job ticket",
   "value": "₹5,000–60,000 per house repaint purchase (Est.)",
   "role": "HV",
   "source": "Est. (2BHK repaint uses ~40–80 L paint plus putty/primer)",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Blended average ticket",
   "value": "₹600–1,800 (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Painter influence on brand choice",
   "value": "Painters/contractors strongly steer the homeowner's brand and shop choice; brands run points-based painter loyalty programmes",
   "role": "HV",
   "source": "Almonds.ai (AP points into bank via DBT, barcode scan); share of influence not quantified",
   "estimate": false
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Painter commission/points from shop",
   "value": "Shop-level \"commission\" to painter about 2–5% of bill, or cash per litre, on top of company points (Est.)",
   "role": "PD",
   "source": "Est. (common trade practice; no primary source found)",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Plumber/electrician referral commission",
   "value": "About 5–10% on CP/sanitary/electrical bills they bring (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Credit (udhaar) to contractors",
   "value": "Debtor days 50–110",
   "role": "PD",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Contractor default example",
   "value": "One default ₹2.2 lakh; modelled bad debts ₹2 lakh/yr on ₹2 crore sales (~1%)",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Credit exposure as failure cause",
   "value": "Credit exposure, not competition, closes hardware shops",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "H11",
   "cat": "H Customer behaviour",
   "name": "Early failure rate",
   "value": "80% of new hardware stores said to close within two years from losses and cash-flow problems",
   "role": "HV",
   "source": "Vyapar (unsourced claim; treat as indicative)",
   "estimate": false
  },
  {
   "id": "H12",
   "cat": "H Customer behaviour",
   "name": "Payment mode",
   "value": "Walk-ins mostly UPI; contractors cash/bank transfer/credit; UPI ~87% national retail volume (lower here because of large tickets and credit) (Est. for shop share)",
   "role": "HV",
   "source": "Brief constant; shop share Est.",
   "estimate": true
  },
  {
   "id": "H13",
   "cat": "H Customer behaviour",
   "name": "Cash-receipt limit",
   "value": "Cash of ₹2 lakh or more from one person in a day attracts a 100% penalty",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "H14",
   "cat": "H Customer behaviour",
   "name": "Repeat rate, trade customers",
   "value": "Very high: painters/plumbers buy weekly from 1–2 shops (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H15",
   "cat": "H Customer behaviour",
   "name": "Homeowner research",
   "value": "Homeowners compare on brand websites/visualisers, then follow the painter's advice (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H16",
   "cat": "H Customer behaviour",
   "name": "Returns of unused paint/fittings",
   "value": "Contractors return unopened stock at job end (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Neighbouring hardware shops",
   "value": "3–15 within 1 km in a market area (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Asian Paints scale",
   "value": "Revenue ₹36,183 crore (2024); India's largest paints company by market share",
   "role": "HV",
   "source": "Wikipedia (https://en.wikipedia.org/wiki/Asian_Paints)",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Berger retailer network",
   "value": "About 40,000 retailers (FY23 note); about 50,000 dealers cited in FY22",
   "role": "HV",
   "source": "ICICI Direct Berger note (snippet)",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "New entrant: Birla Opus (Grasim)",
   "value": "Launched 2024 with ~₹10,000 crore capacity plan; aggressive dealer schemes and margins (Est. for scheme detail)",
   "role": "HV/RE",
   "source": "Rattibha thread on Grasim (https://en.rattibha.com/thread/1529317470225702915) (capex snippet); scheme detail Est.",
   "estimate": true
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Tinting machines as entry barrier",
   "value": "Seen as a barrier, but its importance is argued to be overstated",
   "role": "HV",
   "source": "IIFL Capital (2021) (snippet)",
   "estimate": false
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Online B2B (Moglix, Infra.Market, IndiaMART, Amazon Business, Udaan)",
   "value": "Price transparency on electricals/tools; bulk contractor buying online (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Quick-commerce hardware items",
   "value": "Bulbs, tapes, batteries, small tools in 10–30 min in metros (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "Big-box / organised formats",
   "value": "Brand stores (AP Beautiful Homes, Kajaria/Jaquar galleries), IKEA, home-improvement chains in metros (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Brand-direct painting services",
   "value": "Paint companies' own home-painting services take the job from independent painters (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Price-matching culture",
   "value": "Contractors play shops against each other on bulk items",
   "role": "HV",
   "source": "Vyapar; Est.",
   "estimate": true
  },
  {
   "id": "I11",
   "cat": "I Competition & market",
   "name": "Dealer density per brand",
   "value": "Brands appoint dealers by area need (\"contacted once there's a requirement in your area\")",
   "role": "HV",
   "source": "Asian Paints dealership FAQ",
   "estimate": false
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "GST on paints & varnishes",
   "value": "18%",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "GST on cement",
   "value": "18% (cut from 28% on 22 Sep 2025)",
   "role": "HV",
   "source": "CalcGuru (2026); Onmanorama (Sep 2025)",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "GST on steel bars, pipes, tiles, sanitaryware, glass, plywood, hardware, tools, electricals",
   "value": "18%",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "GST on sand and aggregate",
   "value": "5%",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "GST on clay bricks",
   "value": "Reported 12% in a 2026 guide; this conflicts with GST 2.0's 0/5/18/40 slabs (bricks may sit in a special scheme)",
   "role": "HV",
   "source": "CalcGuru (2026); conflict noted",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "GST registration threshold",
   "value": "₹40 lakh goods (₹20 lakh in special-category states); nil for inter-state sale",
   "role": "HV",
   "source": "CalcGuru (2026); brief constant",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "Composition scheme",
   "value": "Small traders can opt in (1% tax, no ITC; standard rule, Est.); example loses ₹91,525 ITC on ₹6 lakh purchases",
   "role": "PD",
   "source": "CalcGuru (2026); 1% rate is a standard rule (Est. here)",
   "estimate": true
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Shops & Establishments registration",
   "value": "Within 30 days of opening; ₹100–10,000 by headcount; processing 3–7 days",
   "role": "HV",
   "source": "Shriram Finance (2026); CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Municipal trade licence",
   "value": "₹500–10,000/yr",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Udyam (MSME) registration",
   "value": "Free; micro = investment ≤ ₹2.5 crore, turnover ≤ ₹10 crore (Apr 2025)",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Fire NOC",
   "value": "Needed where floor area or stored stock crosses the local threshold (thinners, solvents)",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan",
   "estimate": false
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "PESO petroleum storage",
   "value": "Exempt up to 2,500 L Class B and 30 L Class A (e.g., thinner storage)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "BIS/ISI mandatory products",
   "value": "Selling non-ISI covered goods is an offence: fine ≥₹2 lakh (1st), ≥₹5 lakh (2nd), up to 10× goods value, up to 2 years' jail",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "Legal Metrology",
   "value": "Scale verification (nominal fee); packer registration ~₹500; penalties for unverified scales",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "Income-tax presumptive scheme",
   "value": "6–8% deemed profit (44AD)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J16",
   "cat": "J Regulation & compliance",
   "name": "Tax audit threshold",
   "value": "₹1 crore (up to ₹10 crore if cash <5%)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "J17",
   "cat": "J Regulation & compliance",
   "name": "Paint dealership eligibility",
   "value": "Registered shop in own (or relative's) name; PAN optional; no fee charged by AP",
   "role": "PD",
   "source": "Asian Paints dealership FAQ",
   "estimate": false
  },
  {
   "id": "J18",
   "cat": "J Regulation & compliance",
   "name": "Professional tax",
   "value": "Nominal, state-specific",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Painter/plumber meets",
   "value": "Brands and dealers host meets and training; JAL ran plumber meets (\"installation is the key\")",
   "role": "PD",
   "source": "Sourcing Hardware (2017)",
   "estimate": false
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Brand loyalty programs (painters)",
   "value": "AP Masterstrokes points, Berger/Nerolac/Dulux equivalents; skill workshops, insurance",
   "role": "HV",
   "source": "Almonds.ai",
   "estimate": false
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Number of painters attached",
   "value": "10–50 active painters for a mid dealer (Est.)",
   "role": "HV",
   "source": "Est.; startupflora example dealer had 12 painters (Startupflora (https://startupflora.com/post/asian-paints-dealership), hypothetical)",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Builder/contractor visits",
   "value": "Field salesman visiting new sites",
   "role": "PD",
   "source": "Vyapar",
   "estimate": false
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Google Maps/JustDial listing",
   "value": "\"Hardware shop near me\", \"Asian Paints dealer near me\" (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp catalogue/ordering",
   "value": "Contractors order by WhatsApp photo (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Shade cards and colour consultation",
   "value": "Free brand shade cards; in-store visualiser (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Reputation for genuine products",
   "value": "Avoiding fakes/non-ISI builds trust (seizures reported)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "K09",
   "cat": "K Marketing & reputation",
   "name": "Festive offers / gifts to painters",
   "value": "Diwali gifts (sweets, cash) to top painters/plumbers (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Contractor default",
   "value": "Single defaults of ₹1–3 lakh; ~1% of sales bad debt",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Monsoon flooding of godown",
   "value": "Cement/paint damage (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Brand price hike / cut",
   "value": "±2–5% list-price changes (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Paint price war (new entrants)",
   "value": "Higher schemes from new brands; incumbents respond (Est.)",
   "role": "RE",
   "source": "Est.; I04",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "BIS raid / seizure",
   "value": "Non-ISI goods seized; ≥₹2 lakh fine",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "GST rate change",
   "value": "Cement 28→18% in Sep 2025 caused a one-time repricing of held stock",
   "role": "RE",
   "source": "Onmanorama (Sep 2025)",
   "estimate": false
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Dead stock from design change",
   "value": "2–4%/yr write-off",
   "role": "RE",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Theft/shoplifting of small items",
   "value": "Est. 0.5–1% of small-item sales",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Fire (solvents, thinners)",
   "value": "Low probability, high impact",
   "role": "RE",
   "source": "Est.; J11/J12",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Key salesman leaves with contractors",
   "value": "Est.",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Dealership termination / territory split",
   "value": "Brand appoints new dealer nearby (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Construction ban / sand shortage",
   "value": "Local mining/sand bans stall construction (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Interest-rate rise on WC loan",
   "value": "+1–2 pts (Est.)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Mudra loans",
   "value": "Shishu ≤₹50k, Kishor ≤₹5 L, Tarun ≤₹10 L, Tarun Plus ≤₹20 L",
   "role": "PD",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "NBFC business loan",
   "value": "₹1–30 lakh; from 10% p.a. secured, 12% unsecured; tenure up to 84 months",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Working-capital limit (CC/OD)",
   "value": "Example ₹45 lakh limit, ₹4.95 lakh interest/yr (~11%) on a ₹2 crore shop",
   "role": "PD",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "WC requirement",
   "value": "About ₹53 lakh on ₹2 crore sales (~26% of sales)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Net operating cycle",
   "value": "80–155 days",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Brand/distributor credit",
   "value": "30–45 days (paint), 30 days (hardware)",
   "role": "HV",
   "source": "IIFL paint shop Rajasthan; Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "CGTMSE collateral-free guarantee",
   "value": "Available for MSE loans via banks (Est.; standard scheme)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Udyam registration for priority-sector credit",
   "value": "Free",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "M09",
   "cat": "M Financing",
   "name": "Supply-chain / dealer finance",
   "value": "Paint companies tie up with banks for dealer financing (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M10",
   "cat": "M Financing",
   "name": "PMEGP eligibility",
   "value": "Not confirmed for pure trading; check KVIC rules (Gap)",
   "role": "HV",
   "source": "Gap",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics",
   "name": "Year-1 monthly revenue",
   "value": "₹2–5 lakh",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "N02",
   "cat": "N Unit economics",
   "name": "Year-1 owner net profit",
   "value": "₹40,000–1 lakh/month",
   "role": "HV",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "N03",
   "cat": "N Unit economics",
   "name": "Net margin, well-run store",
   "value": "About 10% of sales",
   "role": "HV",
   "source": "Vyapar",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics",
   "name": "Net margin, cement-heavy modelled shop",
   "value": "About 1.1% PBT (₹2.2 L/yr on ₹2 crore sales; derived)",
   "role": "HV",
   "source": "CalcGuru (2026) (derived)",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics",
   "name": "GP on ₹2 crore sales",
   "value": "About ₹24 lakh (12%)",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "N06",
   "cat": "N Unit economics",
   "name": "Interest cost",
   "value": "~2.5% of sales in the modelled example",
   "role": "HV",
   "source": "CalcGuru (2026)",
   "estimate": false
  },
  {
   "id": "N07",
   "cat": "N Unit economics",
   "name": "Break-even",
   "value": "12–18 months",
   "role": "HV",
   "source": "Shriram Finance (2026); IIFL paint shop Maharashtra",
   "estimate": false
  },
  {
   "id": "N08",
   "cat": "N Unit economics",
   "name": "Online/delivery uplift",
   "value": "+20–30% revenue",
   "role": "PD",
   "source": "Shriram Finance (2026)",
   "estimate": false
  },
  {
   "id": "N09",
   "cat": "N Unit economics",
   "name": "Paint share of revenue (combined shop)",
   "value": "25–45% (Est.)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N10",
   "cat": "N Unit economics",
   "name": "Inventory value, mid combined shop",
   "value": "₹8–25 lakh (Est.; 55–90 stock days on ₹6–10 L/month at cost)",
   "role": "HV",
   "source": "Est. derived from CalcGuru (2026) stock days",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}