{
 "business": "chicken shop",
 "url": "https://bizgame.app/chicken-shop-business/",
 "simulator": "https://bizgame.app/play/case/meat",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Weekly-market cage stall",
   "setupCostINR": 55000,
   "suggestedBudgetINR": 85000
  },
  {
   "format": "Small chicken shop",
   "setupCostINR": 325000,
   "suggestedBudgetINR": 385000
  },
  {
   "format": "Chilled multi-meat shop",
   "setupCostINR": 1100000,
   "suggestedBudgetINR": 1244000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   26000,
   69500
  ],
  "tier2": [
   13000,
   43500
  ],
  "smallTown": [
   8500,
   30500
  ]
 },
 "licences": [
  "FSSAI basic registration (₹100/year up to ₹1.5 crore turnover)",
  "municipal meat-shop or trade licence (₹2,000–8,000/year)",
  "FSSAI Schedule 4 premises rules: no live birds or slaughter inside, glass door, 4–8 °C display",
  "stamped weighing scale (legal metrology)",
  "50–100 m distance from places of worship"
 ],
 "risks": [
  "live-bird rate jumping 40% in ten days",
  "bird-flu scares halving sales",
  "Navratri closure orders and Shravan dips",
  "hygiene drives sealing the shop"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Total entry budget, small chicken shop (150–250 sq ft)",
   "value": "₹3–3.5 lakh excluding rent and deposit (varies: Same figure is quoted for Delhi, Karnataka and MP; effect: Entry barrier)",
   "role": "PD",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Total entry budget including deposit (TN)",
   "value": "₹2.5–4 lakh; \"₹2 lakh is closer to the floor\" in a T3 town (varies: T3 lowest; effect: Entry barrier)",
   "role": "PD",
   "source": "IIFL Tamil Nadu (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Leaner budget (Kerala, live-bird shop)",
   "value": "₹1.3–3.1 lakh (varies: Kerala small towns; effect: Entry barrier)",
   "role": "PD",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Interiors: tiling, drainage, counter, wiring",
   "value": "₹1.5–2 lakh (Delhi/MP; includes refrigeration and cutting kit); ₹30–60k renovation and drainage only (Kerala) (varies: Tiled walls and sloped floor needed for hygiene compliance; effect: Compliance and look)",
   "role": "PD",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Refrigerator or deep freezer",
   "value": "₹15–30k (commercial fridge/freezer); ₹20–50k chiller (Kerala); ₹25–60k refrigeration plus ice machine (MP) (varies: Bigger for chilled-only format; effect: Lowers wastage (A05 → D10))",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Freezer size for daily stock",
   "value": "150–200 litres (varies: Scales with kg/day; effect: Capacity)",
   "role": "PD",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Weighing scale",
   "value": "₹3–6k (varies: Must be legal-metrology stamped; effect: Trust and compliance)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Stainless chopping block and knives",
   "value": "₹5–10k (effect: Throughput)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Display racks and hooks",
   "value": "₹3–5k (effect: Display)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Drainage and water connection",
   "value": "₹10–20k (varies: Higher where there is no sewer line; effect: Hygiene and inspection risk)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Live-bird holding cages",
   "value": "₹15–30k (varies: Only for live format; effect: Enables the \"fresh-cut\" promise)",
   "role": "PD",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Signage",
   "value": "₹5–10k (effect: Visibility)",
   "role": "PD",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Initial stock (live birds or dressed)",
   "value": "₹50–70k (effect: Working capital)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "A14",
   "cat": "A Setup & capital",
   "name": "First-month wages provision",
   "value": "₹40–50k (effect: Cash buffer)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "A15",
   "cat": "A Setup & capital",
   "name": "Licence and registration costs at setup",
   "value": "₹5–15k (varies: City; effect: One-time cost)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "A16",
   "cat": "A Setup & capital",
   "name": "Working-capital buffer",
   "value": "₹30–50k (TN); one to two months of costs (Delhi) (effect: Survives price spikes)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "A17",
   "cat": "A Setup & capital",
   "name": "Hot-water geyser (≥82 °C for cleaning)",
   "value": "₹8–15k (varies: Formally required by Schedule 4; effect: Compliance)",
   "role": "PD",
   "source": "Requirement: TaxClue Sched. 4 (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/); price Est. (typical commercial geyser)",
   "estimate": true
  },
  {
   "id": "A18",
   "cat": "A Setup & capital",
   "name": "Dark-glass self-closing door, air curtain or fly trap",
   "value": "₹10–30k (varies: Required near religious places and for licensing; effect: Compliance)",
   "role": "PD",
   "source": "Requirement: TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/); price Est.",
   "estimate": true
  },
  {
   "id": "A19",
   "cat": "A Setup & capital",
   "name": "Defeathering (scalder/plucker) machine",
   "value": "₹15–40k (varies: Larger live-bird shops; cuts labour per bird; effect: Throughput)",
   "role": "PD",
   "source": "Est. (no source fetched)",
   "estimate": true
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Shop size",
   "value": "150–300 sq ft (effect: Capacity)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Monthly rent, Delhi small shop (INA, Jangpura, Laxmi Nagar)",
   "value": "₹20–40k (varies: T1; effect: Largest fixed cost)",
   "role": "PD/HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Monthly rent, Bengaluru / Mysuru / Hubballi",
   "value": "₹15–30k / ₹5–10k / ₹5–9k (varies: T1 / T2 / T2; effect: Fixed cost)",
   "role": "PD",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Monthly rent, Bhopal/Indore main market; Jabalpur/Gwalior; small towns",
   "value": "₹15–30k; ₹8–15k; ₹4–8k (varies: T2 big / T2 / T3; effect: Fixed cost)",
   "role": "PD",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Monthly rent (TN, Kerala)",
   "value": "TN ₹8–15k; Kerala ₹10–25k (effect: Fixed cost)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Security deposit",
   "value": "3–6 months' rent; ₹30–60k (TN), ₹50k–1.5 L (Kerala) (effect: Locked capital)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Rent-to-volume rule",
   "value": "Each extra ₹10k/month rent needs about 110–200 kg more monthly sales (effect: Location trade-off)",
   "role": "HV",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Distance from place of worship",
   "value": "≥50 m (100 m if opposite the entry gate) under Schedule 4; Delhi MCD 100 m (earlier 150 m) (varies: City-specific; effect: Limits usable sites)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/); IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Location type",
   "value": "Meat/fish market cluster, residential colony main road, near Muslim-majority or mixed localities, weekly haat (effect: Footfall vs rent; clusters bring comparison shoppers)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Neighbourhood dietary mix",
   "value": "Demand depends on the share of non-vegetarian households: high in the South, East, Northeast and Kerala; low in Gujarat, Rajasthan and Jain/vegetarian pockets (varies: Region; effect: Demand base multiplier)",
   "role": "HV",
   "source": "Est. (well-known regional pattern; no number sourced here)",
   "estimate": true
  },
  {
   "id": "B11",
   "cat": "B Location & footfall",
   "name": "Resident complaints (smell, waste)",
   "value": "Can trigger inspection or relocation pressure (varies: Dense housing societies; effect: Risk)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B12",
   "cat": "B Location & footfall",
   "name": "Recovery (payback) period by rent zone",
   "value": "Bengaluru 12+ months; Mysuru/Hubballi 8–14 months (effect: Calibrates location choice)",
   "role": "HV",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "C01",
   "cat": "C Products & pricing",
   "name": "Dressed broiler retail price (skin-on / curry cut)",
   "value": "₹200–270/kg (varies: City, season, daily rate; effect: Revenue)",
   "role": "PD",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "C02",
   "cat": "C Products & pricing",
   "name": "Kerala dressed retail range during 2026",
   "value": "₹150–260/kg (varies: Swings through the year; effect: Volatility calibration)",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "C03",
   "cat": "C Products & pricing",
   "name": "Skinless vs skin-on premium",
   "value": "Skinless above ₹300/kg vs skin-on about ₹200/kg (Kurnool, Aug 2026, before the Shravan fall) (varies: Premium cuts 20–50% dearer; effect: Mix lever)",
   "role": "PD",
   "source": "Deccan Chronicle Aug 2026 (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631)",
   "estimate": false
  },
  {
   "id": "C04",
   "cat": "C Products & pricing",
   "name": "Effective spread per dressed kg",
   "value": "₹50–90/kg (Delhi/Karnataka/MP/TN); ₹40–70/kg (Kerala) (varies: Thinner where competition is intense; effect: Gross margin)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products & pricing",
   "name": "Gross margin % (derived)",
   "value": "About 25–35% of selling price (effect: Calibrates variable cost %)",
   "role": "HV",
   "source": "Est. (C04 ÷ C01)",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products & pricing",
   "name": "Programme / regulated margin (Kudumbashree Kerala Chicken outlets)",
   "value": "About ₹14/kg (varies: Kerala govt-linked chain; effect: Shows how thin a controlled margin is)",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "C07",
   "cat": "C Products & pricing",
   "name": "Telangana retailer margins (2026 strike)",
   "value": "Retailers say margins fell from about US$0.29/kg (≈₹25) to US$0.06–0.11/kg (≈₹5–10) after costs, and demanded US$0.33–0.44/kg (≈₹29–39) (varies: Integrator-set retail rates; effect: Margin squeeze event)",
   "role": "RE",
   "source": "AviNews search snippet only (page returned 403): AviNews (https://avinews.com/en/telangana-chicken-retailers-strike-a-catalyst-for-market-reform/amp/); ₹ conversion Est. at ₹88/US$",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products & pricing",
   "name": "Cut options",
   "value": "Whole bird, curry cut, boneless, breast, leg, wings, liver/gizzard (effect: Boneless sells at 1.5–2× curry cut)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C09",
   "cat": "C Products & pricing",
   "name": "Boneless price",
   "value": "About 1.6–2× the curry-cut rate (for example ₹350–450/kg) (effect: Higher ₹ margin, more labour)",
   "role": "PD",
   "source": "Est. (yield of boneless is about 40–45% of live weight, so price must roughly double)",
   "estimate": true
  },
  {
   "id": "C10",
   "cat": "C Products & pricing",
   "name": "Mutton (goat) retail",
   "value": "₹700–1,000/kg in most cities (varies: Higher in Hyderabad, Kolkata, Delhi and at Bakrid; effect: High ticket, slow turnover)",
   "role": "PD",
   "source": "Est. (search budget exhausted; widely reported 2024–26 band)",
   "estimate": true
  },
  {
   "id": "C11",
   "cat": "C Products & pricing",
   "name": "Country chicken (desi/naatu kozhi) live",
   "value": "About ₹750/kg live in AP weekly markets (Aug 2026) (varies: South India premium; effect: Premium niche)",
   "role": "PD",
   "source": "Deccan Chronicle Aug 2026 (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631)",
   "estimate": false
  },
  {
   "id": "C12",
   "cat": "C Products & pricing",
   "name": "Fish counter (rohu/katla, seer, pomfret, prawns)",
   "value": "₹150–1,200/kg by species (varies: Coastal vs inland; monsoon fishing ban (Jun–Jul); effect: Variant; high wastage)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products & pricing",
   "name": "Eggs add-on",
   "value": "₹5–10k extra revenue a month (varies: Footfall; effect: Ticket booster)",
   "role": "PD",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "C14",
   "cat": "C Products & pricing",
   "name": "Value-added items (eggs, marinated, ready-to-cook)",
   "value": "Can raise income by about 15–25% (effect: Margin lever)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "C15",
   "cat": "C Products & pricing",
   "name": "Price-board practice",
   "value": "Daily rate board, changed every morning to follow the trader or integrator rate (varies: Universal; effect: Price changes are expected and visible)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products & pricing",
   "name": "Price sensitivity",
   "value": "High: customers compare the daily rate across 2–3 shops; ₹10–20/kg gaps move volume (varies: T3 most sensitive; effect: Elasticity)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products & pricing",
   "name": "GST on fresh/chilled meat",
   "value": "Nil (fresh, chilled, unbranded meat is exempt); branded packaged frozen meat is taxed (effect: No GST burden for a basic shop)",
   "role": "HV",
   "source": "Est. based on GST 2.0 slab constants; the exempt status of fresh meat is longstanding",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Live broiler purchase price",
   "value": "₹100–130/kg live (Delhi/Karnataka/MP); ₹100–150 (Kerala) (varies: Daily rate; effect: Main COGS)",
   "role": "HV/RE",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Farm-gate working band, 2026",
   "value": "About ₹85–135/kg live, centre ₹110–120 (varies: Seasonal; effect: Sim price walk)",
   "role": "HV",
   "source": "Poultry-farm notes (Est. derived from Vajiram & Ravi (https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/) and Deccan Chronicle (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631))",
   "estimate": true
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Dressing yield",
   "value": "65–75% of live weight (about 700 g meat per live kg) (varies: Bird size, skin on/off; effect: Converts live to dressed cost)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); Deccan Chronicle (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631)",
   "estimate": false
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Effective dressed cost",
   "value": "About ₹150–190/kg (dressed purchase, TN); live ₹115 ÷ 0.70 ≈ ₹164 (effect: COGS per sold kg)",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); derivation Est.",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Daily price volatility",
   "value": "Normal day-to-day swing ₹10–20/kg retail; a 40% move in about 10 days is possible (₹65 → ₹90 live around New Year) (varies: Festivals, weather; effect: Margin risk if retail lags)",
   "role": "RE",
   "source": "Deccan Chronicle (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631); Poultry India (https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand)",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Supply channel",
   "value": "Local lifting trader/wholesaler (van delivers live birds) or integrator depot; dressed supply from processors (effect: Price and reliability)",
   "role": "PD",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala) (delivery six days a week); channel types Est.",
   "estimate": true
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Delivery frequency",
   "value": "Six days a week (effect: Daily cash outflow)",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Daily procurement cash need",
   "value": "₹10–15k/day at 80–100 kg (varies: Scales with volume; effect: Working capital)",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Supplier credit",
   "value": "Cash on delivery or 1–7 days with a regular trader (varies: Relationship; effect: Working capital)",
   "role": "PD/HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Wastage (spoilage, trim, unsold)",
   "value": "About 3% with strong cold chain; about 10% with weak cold chain (varies: Summer worst; effect: Cost %)",
   "role": "HV",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Early-month wastage",
   "value": "\"The single largest drag\" in the first months (varies: New shop; effect: Learning curve)",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Live-bird mortality in holding",
   "value": "0.5–2%/day; higher in heat waves (varies: Summer; effect: Loss)",
   "role": "RE",
   "source": "Est. (farm heat-mortality data in poultry notes: Deccan Chronicle May 2026 (https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878))",
   "estimate": true
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "Live-bird weight loss while holding",
   "value": "1–3% shrink per day unfed (effect: Hidden loss in live format)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Shelf life of dressed chicken",
   "value": "1–2 days chilled (4–8 °C); a freezer is required beyond 48 hours (effect: Forces daily buying)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Ice",
   "value": "₹200–400/day (varies: Summer higher; effect: Variable cost)",
   "role": "HV",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "D16",
   "cat": "D Inputs & supply chain",
   "name": "By-products: feathers, heads, legs, intestines",
   "value": "About 25–30% of live weight; sold to fish-feed and rendering collectors or pig farmers for a small sum, or a disposal fee is paid (varies: Kerala and others push rendering plants; effect: Small income or cost)",
   "role": "HV",
   "source": "Yield share derived from D03; trade Est.",
   "estimate": true
  },
  {
   "id": "D17",
   "cat": "D Inputs & supply chain",
   "name": "Liver/gizzard (\"kaleji\") sales",
   "value": "Sold separately at ₹150–250/kg (effect: Small extra margin)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D18",
   "cat": "D Inputs & supply chain",
   "name": "Mutton supply",
   "value": "Live goats from weekly animal markets or slaughterhouse-dressed carcasses; slaughter must be at a licensed slaughterhouse (varies: Bakrid spikes goat prices; effect: Variant COGS)",
   "role": "HV",
   "source": "Est.; slaughterhouse rule: Velco Legal (https://velcolegalindia.com/blog/fssai-license-meat-poultry-seafood-india)",
   "estimate": true
  },
  {
   "id": "D19",
   "cat": "D Inputs & supply chain",
   "name": "Packaging (bags, trays)",
   "value": "₹1–5 per order (varies: Plastic-ban states need paper or customer containers; effect: Minor cost; plastic fines)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Daily throughput, typical small shop",
   "value": "50–80 kg/day (TN); 80–100 kg (Kerala); about 200 kg/week = 29 kg/day (Delhi/MP example) (varies: City tier; effect: Revenue scale)",
   "role": "PD/HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala); IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Break-even volume (Delhi)",
   "value": "About 200 kg/week (gross margin about equals wages and rent) (varies: Rent-dependent; effect: Survival threshold)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Profitable volume (Delhi)",
   "value": "350–400 kg/week (effect: Target)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Opening hours",
   "value": "About 6:30 am–1 pm and 4–9 pm; mornings strongest (varies: Set by the municipality; effect: Capacity window)",
   "role": "PD",
   "source": "Est.; hours set locally per IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Dress-and-cut time per bird",
   "value": "About 3–6 minutes manual; 1–2 with a scalder and plucker (varies: Skill; effect: Queue length at peak)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Peak queue capacity",
   "value": "One cutter about 10–15 birds/hour (varies: Sunday mornings bind; effect: Lost sales if understaffed)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Format choice: live vs chilled",
   "value": "Live = freshness promise but hygiene/legal risk; chilled = cleaner, needs chiller and trusted supply (effect: Demand, compliance, wastage)",
   "role": "PD",
   "source": "Requirement contrast: TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Power use",
   "value": "₹3–5k/month (power and water) (varies: Higher with AC and chiller; effect: Fixed cost)",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Cold-chain temperature",
   "value": "Display 4–8 °C (effect: Wastage and inspection)",
   "role": "PD/HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Daily cleaning routine",
   "value": "Wash floors and equipment with hot water; waste in a covered pedal bin (effect: Hygiene score)",
   "role": "PD",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Home delivery",
   "value": "Own delivery boy or WhatsApp orders within 1–2 km (varies: T1/T2; effect: Matches the quick-commerce threat)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Power cut / chiller failure",
   "value": "Spoils stock within hours in summer (varies: T3 more frequent; effect: Loss)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E13",
   "cat": "E Operations & capacity",
   "name": "Weekly off",
   "value": "Many shops stay open seven days; some close Tuesday or Thursday by local custom (varies: Region; effect: Lost day vs rest)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Skilled cutter wage",
   "value": "₹12–18k/month (TN) (varies: T1 higher; effect: Fixed cost)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Total staffing cost, 2 workers",
   "value": "₹40–50k/month (Delhi); ₹15–25k for 1–2 workers (Kerala) (varies: T1 vs T2/T3; effect: Fixed cost)",
   "role": "PD",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Typical crew",
   "value": "Owner at the counter plus 1–2 cutters/cleaners; Sunday helper (varies: Volume; effect: Capacity)",
   "role": "PD",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Sunday/peak casual helper",
   "value": "₹500–800/day (effect: Peak capacity)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Skill: fast clean cutting, correct weights",
   "value": "Drives repeat and queue speed (effect: Quality)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Medical fitness of handlers",
   "value": "Annual medical exam (TB and stool tests); sick or cut workers barred (effect: Compliance)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "Cutters often move for a ₹1–2k raise or start their own shop (effect: Disruption)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Social and caste stigma",
   "value": "The trade is concentrated in traditional communities (Qureshi, Khatik, etc.); new entrants may struggle to hire (varies: Region; effect: Labour availability)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Injury risk (knife cuts)",
   "value": "Common; lost days (effect: Labour downtime)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Sunday peak",
   "value": "Sunday sales about 2–3× a weekday; Saturday about 1.3× (varies: Universal in non-veg households; effect: Weekly shape)",
   "role": "HV",
   "source": "Est. (no survey found; the pattern is widely observed)",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Weekday \"no-meat\" days",
   "value": "Tuesday (and in places Thursday or Saturday) dips of 20–40% in many Hindu households (varies: North and West stronger; effect: Weekly shape)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Shravan month (Jul–Aug)",
   "value": "Skinless retail fell from above ₹300 to about ₹240/kg in four days (−20%) in Kurnool, Aug 2026 (varies: South, West, North; strong in AP/Telangana/Maharashtra; effect: Price and volume crash for about 4 weeks)",
   "role": "RE",
   "source": "Deccan Chronicle Aug 2026 (https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631)",
   "estimate": false
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Navratri (Chaitra, Mar–Apr; Sharadiya, Sep–Oct)",
   "value": "Volume −20 to −50% in North/West for 9 days, plus possible closure orders (J10) (varies: North/Central strongest; East (Durga Puja) the reverse; effect: 9-day dip)",
   "role": "RE",
   "source": "Est.; closures sourced in J10",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Karthika month (Oct–Nov, AP/Telangana); Ayyappa season (Nov–Jan, Kerala/TN)",
   "value": "−10 to −15% regional dip (varies: South; effect: Dip)",
   "role": "RE",
   "source": "Est. from poultry-farm notes",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Ramzan (Iftar/Sehri)",
   "value": "Strong boost in Muslim localities for about 30 days; chicken and mutton up (varies: Muslim-majority areas; effect: Spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Bakrid / Eid-ul-Adha",
   "value": "Mutton/goat demand very high; chicken demand dips in some areas because sacrificial meat is shared (varies: Muslim localities; effect: Mutton variant spike, chicken dip)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Eid-ul-Fitr, Christmas, New Year",
   "value": "Strong spikes; New Year farm-gate +20–40% (effect: Spike)",
   "role": "RE",
   "source": "Poultry India (https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand)",
   "estimate": false
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Durga Puja (Bengal), Bihu, Pongal/Sankranti \"kanuma\"",
   "value": "Meat-eating festivals with spikes (varies: East and South; effect: Spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Winter (Nov–Feb)",
   "value": "Demand rises as temperatures fall; Nov–Jan peak (Kerala) (effect: Seasonal uplift)",
   "role": "HV",
   "source": "Tribune (https://www.tribuneindia.com/news/amritsar/egg-broiler-demand-rise-with-fall-in-temperature-513848); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Wedding season (Nov–Feb)",
   "value": "Bulk orders concentrated (effect: Large orders)",
   "role": "PD/RE",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Summer (Apr–Jun)",
   "value": "Lower demand; higher spoilage and ice cost (varies: >40 °C; effect: Dip plus cost)",
   "role": "HV",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "G13",
   "cat": "G Demand drivers",
   "name": "Monsoon",
   "value": "Fish supply drops during the fishing ban; chicken substitutes up (varies: Coastal; effect: Mix shift)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G14",
   "cat": "G Demand drivers",
   "name": "Cricket matches / long weekends",
   "value": "Spike in home cooking and parties (effect: Spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G15",
   "cat": "G Demand drivers",
   "name": "Time of day",
   "value": "60–70% of sales before 1 pm (effect: Staffing)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G16",
   "cat": "G Demand drivers",
   "name": "Month-start salary effect",
   "value": "First 10 days stronger (varies: Salaried areas; effect: Weekly wave)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Typical purchase",
   "value": "0.5–1.5 kg chicken; family Sunday 1–2 kg (effect: Ticket size)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Average ticket",
   "value": "₹200–350 chicken; ₹500–900 for mutton (varies: Tier; effect: Revenue)",
   "role": "HV",
   "source": "Est. (H01 × C01)",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Repeat/loyalty",
   "value": "Very high; most customers use 1–2 regular shops (effect: Stable base)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Trust in weights and freshness",
   "value": "\"Cut in front of me\" is the core reason for live shops (effect: Format choice)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "UPI share",
   "value": "60–80% of tickets (₹200–500 tickets) (varies: T1 higher; effect: Cash handling)",
   "role": "HV",
   "source": "Est. (brief constant: UPI about 87% of retail payment volume nationally, lower for small tickets)",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Udhaar (credit)",
   "value": "Regulars and restaurant/dhaba buyers get weekly or monthly credit (varies: T3 more; effect: Bad debt)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "B2B buyers (hotels, dhabas, caterers)",
   "value": "Can be 30–50% of volume for some shops at lower margin (effect: Volume vs margin)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Phone/WhatsApp pre-orders",
   "value": "Common for Sunday and festival orders (varies: T1/T2; effect: Peak smoothing)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Hygiene sensitivity",
   "value": "Urban and young buyers switch to chilled or app brands over smell and flies (varies: T1; effect: Churn to Licious)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Halal / jhatka preference",
   "value": "Area-specific; signage matters (varies: Region, community; effect: Who buys)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Licious FY25 revenue",
   "value": "₹795–797 crore (+16%); net loss ₹218 crore (−27%); EBITDA loss ₹163 crore (effect: Scale of the D2C threat)",
   "role": "HV",
   "source": "Inc42 (https://inc42.com/buzz/licious-trims-fy25-loss-by-27-to-inr-218-3-cr); Entrackr (https://entrackr.com/news/licious-reports-rs-795-cr-revenue-in-fy25-cuts-ebitda-losses-by-45-10575891)",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Licious reach",
   "value": "1.2 million monthly customers in 20 cities; online is above 85% of revenue; H1 FY26 revenue +42% to ₹530 crore (varies: T1 only; effect: T1 competitive pressure)",
   "role": "HV",
   "source": "Entrackr (https://entrackr.com/news/licious-reports-rs-795-cr-revenue-in-fy25-cuts-ebitda-losses-by-45-10575891)",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Licious offline stores",
   "value": "50+ (including the acquired My Chicken and More); target 80–100 by FY26 (varies: T1/T2; effect: Branded store next door)",
   "role": "RE",
   "source": "Entrackr (https://entrackr.com/news/licious-reports-rs-795-cr-revenue-in-fy25-cuts-ebitda-losses-by-45-10575891)",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Licious Flash (quick delivery)",
   "value": "Serves 60% of online customers (varies: T1; effect: Convenience competition)",
   "role": "HV",
   "source": "Entrackr (https://entrackr.com/news/licious-reports-rs-795-cr-revenue-in-fy25-cuts-ebitda-losses-by-45-10575891)",
   "estimate": false
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "FY26 claim",
   "value": "Inc42 headline: FY26 revenue +47% to ₹1,166 crore; the article body says results were not disclosed (varies: Unverified; effect: Trend)",
   "role": "HV",
   "source": "Inc42 (https://inc42.com/buzz/licious-claims-47-yoy-jump-in-fy26-revenue-to-%e2%82%b91166-cr/)",
   "estimate": false
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Other D2C players",
   "value": "FreshToHome, Zappfresh, BBDaily, MeatRoot, Easymeat (varies: T1; effect: Price/convenience pressure)",
   "role": "HV",
   "source": "Entrackr (https://entrackr.com/news/licious-reports-rs-795-cr-revenue-in-fy25-cuts-ebitda-losses-by-45-10575891)",
   "estimate": false
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Quick commerce (Zepto, Blinkit, Instamart) packaged chilled chicken",
   "value": "10–20 minute delivery; often priced 20–40% above the local shop (varies: T1, growing in T2; effect: Takes convenience and young buyers)",
   "role": "RE",
   "source": "Est. (no share data found; search budget exhausted)",
   "estimate": true
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "D2C price premium",
   "value": "App curry cut typically ₹280–400/kg vs local ₹200–270 (effect: The local shop keeps price-sensitive buyers)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Integrator retail outlets",
   "value": "Suguna Daily Fresh, Venky's, Kerala Chicken (Kudumbashree, ₹14/kg margin model) (varies: South/West; effect: Branded neighbour)",
   "role": "RE",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala); other brands Est.",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Local shop density",
   "value": "Often 3–10 chicken shops within 1 km in dense non-veg areas (effect: Price war)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I11",
   "cat": "I Competition & market",
   "name": "Supermarket meat counters (Reliance Smart, DMart frozen, More)",
   "value": "T1/T2 (effect: Weekend bulk buyers)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I12",
   "cat": "I Competition & market",
   "name": "Integrator power over retail rates",
   "value": "Integrators and lifting traders set daily rates; retailers in Telangana struck in 2026 over margins (effect: Margin squeeze)",
   "role": "RE",
   "source": "AviNews snippet (https://avinews.com/en/telangana-chicken-retailers-strike-a-catalyst-for-market-reform/amp/)",
   "estimate": false
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "FSSAI Basic Registration",
   "value": "About ₹100/year; turnover up to ₹1.5 crore (from 1 Apr 2026) (effect: Mandatory)",
   "role": "PD",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala); brief constant",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "FSSAI State Licence",
   "value": "₹2,000–5,000/year above ₹1.5 crore; 30–60 days to process (varies: Big shops; effect: Compliance)",
   "role": "PD",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "Licence category ambiguity",
   "value": "Sources differ on whether small butcher shops need basic registration or a state licence; slaughterhouses need a state/central licence plus meat-inspection approval (effect: Compliance uncertainty)",
   "role": "HV",
   "source": "Velco Legal (https://velcolegalindia.com/blog/fssai-license-meat-poultry-seafood-india)",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "Municipal meat-shop licence / trade licence",
   "value": "₹2,000–8,000/year (TN); Delhi MCD renewal ₹5,000 (revised proposal) (varies: City; effect: Mandatory; licence can be cancelled)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "Other permits",
   "value": "Health NOC, Shops & Establishment registration, possible animal-husbandry NOC, Pollution Control Board consent (MP) (varies: State; effect: Paperwork time 3–6 weeks)",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Schedule 4 Part IV premises rules",
   "value": "Height ≥3 m (2.5 m with AC); impervious walls to 5 ft; sloped non-slip floor; self-closing dark-glass door; no carcass visible from outside (effect: Fit-out cost; inspection risk)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/) (based on 2017 compendium)",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "No slaughter / no live birds in or next to the shop",
   "value": "\"Slaughtering of animals or birds inside the shop is strictly prohibited\"; \"No live animals or birds inside or adjacent to the shop\" (varies: Widely ignored for broilers; enforcement drives target it; effect: Live format carries legal risk)",
   "role": "HV/RE",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Waste disposal",
   "value": "Covered pedal bin; offal disposed of as the local body arranges (varies: Kerala rendering-plant tie-ups; effect: Cost and inspection)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Siting distance from worship places",
   "value": "≥50 m (Sched. 4); 100 m Delhi MCD (varies: City; effect: Site filter; closure if violated)",
   "role": "HV",
   "source": "TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/); IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Festival closure orders",
   "value": "Varanasi closed all meat/fish shops for Chaitra Navratri 2025 (30 Mar–7 Apr) with enforcement drives, and again for Sharadiya 2025; Bhopal/Indore 2025 extended the ban to eggs and threatened licence cancellation; South Delhi MCD ordered a 9-day closure; Garhwa (Jharkhand) closed shops only near pandals; Haryana (Mar 2026) ordered closure near sensitive areas (varies: UP, MP, Delhi, Haryana, Jharkhand; city-by-city; effect: Lost 9 days of sales twice a year)",
   "role": "RE",
   "source": "Free Press Journal 2025 (https://www.freepressjournal.in/amp/india/meat-shops-to-remain-shut-in-varanasi-for-navratri-delhi-bjp-mla-ravi-kant-urges-capital-wide-ban); The Week 2025 (https://www.theweek.in/wire-updates/national/2025/03/28/des31-up-meat-ld-ban.html); Deccan Herald 2025 (https://www.deccanherald.com/amp/story/india%2Fmadhya-pradesh%2Fnavratri-2025-after-meat-and-fish-now-eggs-too-face-9-day-ban-in-bhopal-during-festive-season-3739758); Madhyamam (https://english.madhyamam.com/india/several-meat-shops-in-delhi-to-stay-shut-during-navratri-mayor-cites-religious-sentiments-974127); Organiser 2026 (https://organiser.org/2026/03/20/344977/bharat/haryana-govt-orders-meat-shop-closure-near-sensitive-areas-during-navratri/)",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Other closure days",
   "value": "Many cities order closures on specific festival days (Janmashtami, Mahavir Jayanti, Paryushan in Gujarat/Maharashtra, Gandhi Jayanti); Bhopal/Indore listed 4 festivals (varies: City; effect: Lost days)",
   "role": "RE",
   "source": "Deccan Herald (Maihar/Bhopal/Indore) (https://www.deccanherald.com/amp/story/india%2Fmadhya-pradesh%2Fnon-veg-foods-banned-in-madhya-pradeshs-maihar-for-navratri-bhopal-indore-issue-similar-orders-for-4-festivals-3469802); specific days Est.",
   "estimate": true
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Cleanliness / unlicensed-shop drives",
   "value": "Municipal drives seal unlicensed or unhygienic shops (open display, no glass door, waste dumping) (varies: UP, Delhi, MP most active; effect: Sealing for days or weeks; fines)",
   "role": "RE",
   "source": "Est. (pattern well known, for example the 2017 UP crackdown; not fetched in this session)",
   "estimate": true
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "Legal metrology",
   "value": "Stamped scale; annual verification (effect: Fine if found short-weighing)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "GST",
   "value": "Fresh meat exempt; GST registration needed only above ₹40 lakh, and mostly not relevant to an exempt-only seller (effect: Low tax burden)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi); exemption Est.",
   "estimate": true
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "Plastic-bag bans",
   "value": "State fines for thin plastic carry bags (varies: State; effect: Packaging cost)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J16",
   "cat": "J Regulation & compliance",
   "name": "FSSAI renewal change",
   "value": "One source says renewals were abolished from March 2026 (annual fee only); unconfirmed (effect: Admin load)",
   "role": "HV",
   "source": "CalcGuru (https://calcguru.in/?p=2385) (unverified)",
   "estimate": false
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "\"Fresh cut in front of you\" positioning",
   "value": "Core edge over apps (effect: Demand)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Visible hygiene (tiles, gloves, glass door, no flies)",
   "value": "Reduces churn to branded stores (varies: T1 high; effect: Demand and inspection)",
   "role": "PD",
   "source": "Est.; standards from TaxClue (https://taxclue.in/blog/schedule-4-part-4-fssai-licensing-regulations-retail-meat-shops/)",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Google Maps listing and reviews",
   "value": "Drives new-resident discovery (varies: T1/T2; effect: Footfall)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp broadcast of the daily rate and Sunday pre-order",
   "value": "Cheap retention tool (effect: Repeat and peak smoothing)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Listing on Swiggy/Zomato/ONDC for meat",
   "value": "Possible in some cities; commission 15–25% (varies: T1; effect: Reach vs margin)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Honest weights reputation",
   "value": "Short-weighing scandal destroys trust (effect: Repeat)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Price matching / loss-leader rate",
   "value": "Advertise ₹10 below the neighbour on Sundays (effect: Volume vs margin)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Smell/waste complaints on social media or to the corporation",
   "value": "Can trigger an inspection (varies: Dense areas; effect: Risk)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Bird-flu (HPAI) scare",
   "value": "Local prices −30 to −60% for 2–6 weeks; Feb 2025 broiler prices −22–25% YoY in west/south with bird flu in Chandrapur (varies: About 2–5% chance per district per year; effect: Demand collapse; possible shop closure in the surveillance zone)",
   "role": "RE",
   "source": "ICRA 2025 (https://www.icra.in/Rating/DownloadResearchSummaryReport?id=6224); magnitudes Est. from poultry notes",
   "estimate": true
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Historic bird-flu extreme",
   "value": "Farm-gate fell to about ₹15/kg in 2006 (effect: Tail risk)",
   "role": "RE",
   "source": "The Poultry Site 2013 (https://www.thepoultrysite.com/news/2013/06/surging-feed-costs-drive-broiler-prices-to-record-high)",
   "estimate": false
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Heat wave",
   "value": "May 2026: 20 lakh birds died in AP's Godavari districts in a week (₹50 crore loss), which tightens supply and spikes rates (varies: Apr–Jun; effect: Input price spike; holding mortality)",
   "role": "RE",
   "source": "Deccan Chronicle May 2026 (https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878)",
   "estimate": false
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Input price spike after a slump",
   "value": "Live ₹65 → ₹90 in about 10 days (varies: Festive season; effect: Margin compression if retail is sticky)",
   "role": "RE",
   "source": "Poultry India (https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand)",
   "estimate": false
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Navratri/festival closure order",
   "value": "9 days with zero sales, twice a year (in affected cities) (varies: UP/MP/Delhi/Haryana; effect: Revenue loss of about 5% per year)",
   "role": "RE",
   "source": "See J10",
   "estimate": false
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Inspection sealing (hygiene / live birds / no licence)",
   "value": "Shop sealed for days to weeks plus fine (varies: Enforcement drives; effect: Revenue loss)",
   "role": "RE",
   "source": "Est. (rules in J07)",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Chiller breakdown / power cut",
   "value": "Lost stock ₹5–20k (varies: Summer; effect: Loss)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Communal tension / bandh",
   "value": "Meat shops are often among the first to close or be targeted (varies: Sensitive areas; effect: Lost days)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Retailer strike / integrator dispute",
   "value": "Telangana 2026 retailers' strike over margins (effect: Lost days but possible margin reset)",
   "role": "RE",
   "source": "AviNews snippet (https://avinews.com/en/telangana-chicken-retailers-strike-a-catalyst-for-market-reform/amp/)",
   "estimate": false
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Social-media rumours (for example \"chicken spreads virus\", as during COVID-19 in Feb–Mar 2020)",
   "value": "Demand crash of 50%+ for weeks (varies: National; effect: Demand shock)",
   "role": "RE",
   "source": "Est. (2020 episode widely reported; not fetched)",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Bad debts from B2B credit",
   "value": "Dhaba or caterer defaults (effect: Cash loss)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Insurance",
   "value": "Little stock insurance in practice; farm bird insurance reportedly unavailable since bird flu (AP 2026) (effect: Uninsured shocks)",
   "role": "HV",
   "source": "Deccan Chronicle May 2026 (https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878)",
   "estimate": false
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Monsoon fishing ban (fish variant)",
   "value": "About 61 days (Jun–Jul, coastal states) (varies: Coastal; effect: Fish supply and price spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Mudra Shishu / Kishor",
   "value": "Shishu ≤₹50k (cart/stall); Kishor ₹50,001–5 lakh fits a small shop (effect: Funds setup)",
   "role": "PD",
   "source": "Brief constant; IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "Mudra Tarun / Tarun Plus",
   "value": "≤₹10 lakh / ≤₹20 lakh for a multi-meat chilled outlet (effect: Bigger format)",
   "role": "PD",
   "source": "Brief constant; IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Gold loan",
   "value": "LTV 85% up to ₹2.5 lakh, 80% for ₹2.5–5 lakh, 75% above (effect: Fast working capital)",
   "role": "PD",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "PM SVANidhi",
   "value": "Restructured Aug 2025; about 75.5 lakh vendors had taken 112 lakh loans by May 2026; suits weekly-haat/cart sellers (varies: Street vendor format; effect: Micro capital)",
   "role": "PD",
   "source": "All India Radio (https://newsonair.gov.in/union-cabinet-approves-restructuring-of-pm-svanidhi-scheme); IANS 2026 (https://ianslive.in/over-755-lakh-street-vendors-avail-112-lakh-loans-under-pm-svanidhi--20260531090836)",
   "estimate": false
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "PMEGP",
   "value": "Credit-linked subsidy 15–25% urban / 25–35% rural; meat retail eligibility varies (some negative lists exclude meat/slaughter) (varies: Verify on the portal; effect: Lowers capex)",
   "role": "PD",
   "source": "KVIC PMEGP portal (https://www.kviconline.gov.in/pmegpeportal/); eligibility caveat Est.",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Rural poultry capital subsidy",
   "value": "Up to 50%, capped at ₹25 lakh, for eligible rural poultry units (mainly farms, not retail) (varies: Rural; effect: Limited relevance)",
   "role": "HV",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "Daily working-capital need",
   "value": "₹10–15k/day procurement; ₹3–4 lakh rolling per month (effect: Credit need)",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Informal finance",
   "value": "Trader credit, chit funds, moneylenders at 2–5%/month (varies: T3; effect: Cost of capital)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Monthly profit, Delhi, at 350–400 kg/week",
   "value": "₹30–60k (₹6.9–13.9k/week)",
   "role": "HV",
   "source": "IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Gross margin at 200 kg/week",
   "value": "₹43–78k/month, before rent, wages and wastage",
   "role": "HV",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "Monthly earnings after wages and rent, MP, about 200 kg/week",
   "value": "₹25–55k",
   "role": "HV",
   "source": "IIFL MP (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-madhya-pradesh)",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Monthly profit, TN, 50–80 kg/day",
   "value": "₹35–80k; payback 5–10 months",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu)",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Kerala, 80–100 kg/day",
   "value": "Gross ₹90k–2.1 lakh/month; net ₹40–80k",
   "role": "HV",
   "source": "IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Payback math",
   "value": "₹3.25 lakh setup ÷ ₹70/kg ≈ 4,600 kg; about 19 kg/day over 8 months",
   "role": "HV",
   "source": "IIFL Karnataka (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-karnataka)",
   "estimate": false
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Daily gross margin",
   "value": "₹2,500–7,200 (TN), ₹3,000–7,000 (Kerala)",
   "role": "HV",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL Kerala (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-kerala)",
   "estimate": false
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "Per-kg unit model (Est.)",
   "value": "Live ₹115 ÷ 0.70 = ₹164 dressed cost; plus 4% wastage, ice and bags ≈ ₹174; sell ₹240 → ₹66/kg (27.5%)",
   "role": "HV",
   "source": "Est. from D01, D03, D10, D15",
   "estimate": true
  },
  {
   "id": "N09",
   "cat": "N Unit economics benchmarks",
   "name": "Variable cost %",
   "value": "About 70–75% of revenue (chicken); mutton about 75–80%",
   "role": "HV",
   "source": "Est. from N08",
   "estimate": true
  },
  {
   "id": "N10",
   "cat": "N Unit economics benchmarks",
   "name": "Setup cost: Weekly-haat / roadside cage stall (live birds, scale, knives, umbrella)",
   "value": "₹30–80k (Mudra Shishu / SVANidhi; 10–25 kg/day; high enforcement risk)",
   "role": "PD",
   "source": "Est. (subset of A07–A11 and A13)",
   "estimate": true
  },
  {
   "id": "N11",
   "cat": "N Unit economics benchmarks",
   "name": "Setup cost: Small chicken shop, live or mixed (150–250 sq ft)",
   "value": "₹2.5–4 lakh (₹3–3.5 L excluding deposit) (Most common format)",
   "role": "PD",
   "source": "IIFL TN (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-tamil-nadu); IIFL Delhi (https://www.iifl.com/blogs/gold-loan/how-to-start-a-chicken-shop-in-delhi)",
   "estimate": false
  },
  {
   "id": "N12",
   "cat": "N Unit economics benchmarks",
   "name": "Setup cost: Larger Schedule-4-compliant chilled multi-meat shop (chicken + mutton + fish, AC, glass display chillers, 300–500 sq ft)",
   "value": "₹8–15 lakh (Mudra Tarun; 80–150 kg/day mixed)",
   "role": "PD",
   "source": "Est. (scaled from A04–A18 plus mutton/fish counters and AC)",
   "estimate": true
  },
  {
   "id": "N13",
   "cat": "N Unit economics benchmarks",
   "name": "Setup cost: Franchise / branded outlet (integrator brand, Licious-style store)",
   "value": "₹10–25 lakh (Branded supply and lower legal risk, but margin capped (Kerala Chicken ₹14/kg))",
   "role": "PD",
   "source": "Est.; no franchise fee data found",
   "estimate": true
  },
  {
   "id": "N14",
   "cat": "N Unit economics benchmarks",
   "name": "Weekly P&L benchmark: T1 metro",
   "value": "55 kg (≈385 kg/week) at ₹260/kg; customers/day 45–60; avg ticket ₹300–350; weekly revenue ≈₹1,00,000; variable cost ~72%; weekly fixed ≈₹17,300 (rent ₹30k + 2 staff ₹36k + power ₹5k + misc ₹4k = ₹75k/month); weekly net profit ≈₹10,700 (range ₹6k–16k)",
   "role": "HV",
   "source": "Est. built from cited inputs (IIFL state guides; weekly = monthly ÷ 4.33)",
   "estimate": true
  },
  {
   "id": "N15",
   "cat": "N Unit economics benchmarks",
   "name": "Weekly P&L benchmark: T2 city",
   "value": "40 kg (≈280 kg/week) at ₹230/kg; customers/day 35–45; avg ticket ₹230–280; weekly revenue ≈₹64,400; variable cost ~72%; weekly fixed ≈₹11,100 (rent ₹12k + staff ₹30k + utilities and misc ₹6k = ₹48k/month); weekly net profit ≈₹6,900 (range ₹3k–10k)",
   "role": "HV",
   "source": "Est. built from cited inputs (IIFL state guides; weekly = monthly ÷ 4.33)",
   "estimate": true
  },
  {
   "id": "N16",
   "cat": "N Unit economics benchmarks",
   "name": "Weekly P&L benchmark: T3 small town",
   "value": "25 kg (≈175 kg/week) at ₹210/kg; customers/day 25–30; avg ticket ₹180–220; weekly revenue ≈₹36,750; variable cost ~74%; weekly fixed ≈₹4,600 (rent ₹5k + helper ₹12k + misc ₹3k = ₹20k/month); weekly net profit ≈₹4,900 (range ₹2k–7k; owner's own labour unpaid)",
   "role": "HV",
   "source": "Est. built from cited inputs (IIFL state guides; weekly = monthly ÷ 4.33)",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}