{
 "business": "optical shop",
 "url": "https://bizgame.app/optical-shop-business/",
 "simulator": "https://bizgame.app/play/case/optical",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Optical counter",
   "setupCostINR": 250000,
   "suggestedBudgetINR": 284000
  },
  {
   "format": "Optical shop with test room",
   "setupCostINR": 750000,
   "suggestedBudgetINR": 825000
  },
  {
   "format": "Eye clinic + optical store",
   "setupCostINR": 1500000,
   "suggestedBudgetINR": 1627500
  },
  {
   "format": "Chain franchise store",
   "setupCostINR": 2800000,
   "suggestedBudgetINR": 3010000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   151500,
   563000
  ],
  "tier2": [
   86500,
   281500
  ],
  "smallTown": [
   21500,
   130000
  ]
 },
 "licences": [
  "Shop & Establishment registration and municipal trade licence",
  "GST registration (5% on spectacles, frames and lenses from 22 Sep 2025; 18% on plain sunglasses)",
  "MD-42 registration for selling contact lenses and prescription spectacles",
  "a registered optometrist (state council / NCAHP) for eye testing",
  "Udyam (MSME) registration, free"
 ],
 "risks": [
  "a chain store opening nearby with ₹999 combos",
  "lens lab delays and remakes upsetting customers",
  "your optometrist leaving for a chain",
  "frames that go out of fashion and sit unsold"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Total setup, independent shop",
   "value": "₹5–15 lakh (varies: Tier, format; T3 at the low end); effect: Capital need, payback",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Simple retail format total",
   "value": "₹5.5–10 lakh (varies: Equipment level); effect: Lower capex, needs a referral optometrist",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Clinic + retail format total",
   "value": "₹9–15 lakh (varies: Equipment level); effect: Higher conversion and trust",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Interiors & display",
   "value": "₹1–4 lakh (varies: Tier, size (150–400 sq ft Est.)); effect: Premium image → ticket",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Frame display racks",
   "value": "₹1.5–3 lakh (varies: Lighting, wall area); effect: Visual merchandising",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Opening stock (frames + lenses + sunglasses)",
   "value": "₹1.5–6 lakh (300–1,000 frames Est.) (varies: Tier, brand mix); effect: Range drives conversion; dead-stock risk",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh; http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Auto-refractometer",
   "value": "₹1.5–1.9 lakh (AR-K combo ₹1.6–2.45 L) (varies: Brand, new/refurb); effect: Fast tests, trust",
   "role": "PD",
   "source": "https://www.medikabazaar.com/medical-equipment/ophthalmic-instruments/lens/diagnostics-equipment.html; https://www.tradeindia.com/optilense-corporation-26795570/",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Auto lensmeter",
   "value": "₹47k–85k (varies: Brand); effect: Verifies lens power, cuts remakes",
   "role": "PD",
   "source": "https://m.indiamart.com/eye-vision-products; https://www.tradeindia.com/optilense-corporation-26795570/",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Slit lamp",
   "value": "₹28k (basic) – ₹6.9 L (digital) (varies: Clinic depth); effect: Eye-health screening, referrals",
   "role": "PD",
   "source": "https://www.medikabazaar.com/medical-equipment/ophthalmic-instruments/lens/diagnostics-equipment.html",
   "estimate": false
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Retinoscope",
   "value": "₹8–15k; effect: Manual refraction",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Keratometer",
   "value": "₹30–60k; effect: Contact-lens fitting",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Trial lens set + trial frame + vision chart/projector",
   "value": "₹20–60k (varies: Manual or LED chart); effect: Basic subjective refraction",
   "role": "PD",
   "source": "Est. (trade listings commonly ₹8–20k for trial sets, ₹10–40k for charts)",
   "estimate": true
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Hand edger",
   "value": "₹10–25k; effect: In-house fitting of stock lenses",
   "role": "PD",
   "source": "https://www.medikabazaar.com/medical-equipment/ophthalmic-instruments/lens/diagnostics-equipment.html; https://www.tradeindia.com/optilense-corporation-26795570/",
   "estimate": false
  },
  {
   "id": "A14",
   "cat": "A Setup & capital",
   "name": "Auto edger / lab setup",
   "value": "₹1.7–3 lakh (+ groover, drill ₹30–80k Est.); effect: Same-day delivery; wastage risk",
   "role": "PD",
   "source": "https://www.tradeindia.com/optilense-corporation-26795570/; Est.",
   "estimate": true
  },
  {
   "id": "A15",
   "cat": "A Setup & capital",
   "name": "Signage & branding",
   "value": "₹30–80k (varies: Tier, glow sign); effect: Visibility",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "A16",
   "cat": "A Setup & capital",
   "name": "Security deposit + first rent",
   "value": "₹50k–2 lakh (varies: Tier (3–10 months' deposit Est.)); effect: Locked capital",
   "role": "HV",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "A17",
   "cat": "A Setup & capital",
   "name": "Working capital",
   "value": "₹50k–2 lakh (varies: Format); effect: Lab bills, restocking",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A18",
   "cat": "A Setup & capital",
   "name": "Billing/Rx/inventory software",
   "value": "₹15–30k/yr; effect: Recall lists, stock control",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "A19",
   "cat": "A Setup & capital",
   "name": "Franchise fee/brand deposit (generic)",
   "value": "₹2–8 lakh extra (varies: Brand); effect: Brand pull",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india; https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "A20",
   "cat": "A Setup & capital",
   "name": "Lenskart franchise total investment",
   "value": "₹20–35 lakh (older/blog figures) (varies: Lite vs regular); effect: Big capex, low stock risk",
   "role": "PD",
   "source": "https://www.entrepreneur.com/article/341974; https://digitalgriot.com/lenskart-franchise-cost-in-india/",
   "estimate": false
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Distance to hospital, eye clinic or doctor cluster",
   "value": "Within 500 m is ideal (varies: Location type); effect: Prescription walk-ins (+20–40% Est.)",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh; Est.",
   "estimate": true
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Near colleges or coaching lanes",
   "value": "~2,000 students/day in example lane (varies: City); effect: Young buyers, low ticket, fashion frames",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Main market / high street",
   "value": "Footfall index 1.0 (baseline) (varies: Tier); effect: Impulse sunglasses and second pairs",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Mall unit",
   "value": "Rent 2–3× high street (varies: T1/T2); effect: Higher ticket, weekend spikes",
   "role": "PD",
   "source": "Est. (mall rents typically multiples of street rent)",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T1 high street (250–400 sq ft)",
   "value": "₹60k–1.5 lakh (varies: City); effect: Fixed cost",
   "role": "HV",
   "source": "Est. (metro retail ₹200–400/sq ft/month)",
   "estimate": true
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T2",
   "value": "₹25–50k (varies: City); effect: Fixed cost",
   "role": "HV",
   "source": "Est.; TaxGarden example uses ₹40k https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Monthly rent, T3",
   "value": "₹8–20k (varies: Town); effect: Fixed cost",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Walk-ins per day (independent)",
   "value": "T3 10–20, T2 20–40, T1 30–60 (varies: Location, day); effect: Top of funnel",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Walk-in → eye test rate",
   "value": "40–60% (varies: Free vs paid test); effect: Funnel",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Eye test → purchase conversion",
   "value": "50–70% (independent) (varies: Price, range, trust); effect: Sales",
   "role": "HV",
   "source": "Est.; Lenskart's 55L tests vs 89L units https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/ suggests high attachment",
   "estimate": true
  },
  {
   "id": "B11",
   "cat": "B Location & footfall",
   "name": "Rent GST (18%) on commercial lease",
   "value": "18% of rent (varies: Landlord registered); effect: Inverted-duty ITC build-up",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "C01",
   "cat": "C Products/services & pricing",
   "name": "Unbranded frame selling price",
   "value": "₹400–1,500 (cost ₹80–400) (varies: Tier); effect: GM 65–80%",
   "role": "PD",
   "source": "Est. (wholesale-market practice; 2–4× markup)",
   "estimate": true
  },
  {
   "id": "C02",
   "cat": "C Products/services & pricing",
   "name": "Branded / house-brand frame",
   "value": "₹1,500–6,000 (GM 40–55%) (varies: Brand); effect: Ticket",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C03",
   "cat": "C Products/services & pricing",
   "name": "Premium designer frame (Ray-Ban, etc.)",
   "value": "₹5,000–20,000 (GM 30–45%) (varies: T1); effect: Ticket, slow stock",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C04",
   "cat": "C Products/services & pricing",
   "name": "Basic single-vision lens pair (CR-39/poly, stock)",
   "value": "₹400–1,000 (cost ₹80–250); effect: GM 70–80%",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C05",
   "cat": "C Products/services & pricing",
   "name": "Anti-glare / blue-cut SV lenses",
   "value": "₹1,000–3,000 pair (varies: Brand); effect: Most common upsell",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products/services & pricing",
   "name": "Branded SV lenses (Essilor, Zeiss, Hoya)",
   "value": "₹2,500–8,000 pair (GM 35–50%) (varies: Coating, index); effect: Ticket",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C07",
   "cat": "C Products/services & pricing",
   "name": "Progressive lenses",
   "value": "₹4,000–25,000 pair (GM 35–55%) (varies: Brand); effect: Big ticket for 40+ age group",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products/services & pricing",
   "name": "Bifocal (kryptok/D-bifocal)",
   "value": "₹600–2,000 (varies: T3 elderly); effect: Volume in small towns",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C09",
   "cat": "C Products/services & pricing",
   "name": "Photochromic / high-index upcharge",
   "value": "+₹1,000–5,000; effect: Ticket",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C10",
   "cat": "C Products/services & pricing",
   "name": "Monthly contact lenses (6-pack / pair)",
   "value": "₹800–2,500 per box (varies: Brand); effect: GM 20–35%, repeat every 1–3 months",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C11",
   "cat": "C Products/services & pricing",
   "name": "Contact lens solution",
   "value": "₹150–600; effect: Low margin, footfall",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products/services & pricing",
   "name": "Sunglasses (non-Rx)",
   "value": "₹500–10,000 (varies: Season); effect: GM 40–60%, 18% GST",
   "role": "PD",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27 (GST); Est. (margin)",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products/services & pricing",
   "name": "Eye test fee",
   "value": "Free (most shops) or ₹100–300 (varies: Tier, clinic); effect: Footfall vs revenue",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products/services & pricing",
   "name": "Repairs, nose pads, screws, cases",
   "value": "₹20–300; effect: Goodwill, footfall",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C15",
   "cat": "C Products/services & pricing",
   "name": "Blended gross margin (independent)",
   "value": "50–60% (varies: Mix, discounting); effect: Profitability",
   "role": "HV",
   "source": "Est.; benchmark Lenskart India product margin 63.7% https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products/services & pricing",
   "name": "Discount depth vs MRP",
   "value": "10–40% routinely (varies: Competition); effect: Margin erosion",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products/services & pricing",
   "name": "Price sensitivity",
   "value": "High in T3 (₹1,000 combo), lower for progressives and T1 (varies: Tier); effect: Conversion elasticity",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C18",
   "cat": "C Products/services & pricing",
   "name": "Combo price \"frame + lens from ₹999\"",
   "value": "Common positioning (varies: Lenskart effect); effect: Anchoring",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Frame sourcing",
   "value": "Wholesale markets (Delhi, Mumbai, Bengaluru Chickpet), distributors, China imports (varies: Region); effect: Cost, range",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-in-karnataka-investment-license-setup; Est.",
   "estimate": true
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Supplier credit",
   "value": "15–45 days (distributors); cash at wholesale markets (varies: Relationship); effect: Working capital",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Lens lab (regional Rx lab)",
   "value": "Weekly or monthly billing (varies: City); effect: Lead time",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Stock-lens range in shop",
   "value": "±0 to ±6 sph, cyl up to −2 (varies: Investment); effect: Same-day share",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Lens wastage in edging",
   "value": "2–5% of pairs (varies: Skill, machine); effect: Cost",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Remakes (wrong power or fit)",
   "value": "2–5% of jobs (varies: Optometrist and lab QC); effect: Cost, reputation",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Frame dead stock / fashion obsolescence",
   "value": "10–20% of stock/yr slow-moving (varies: Trend); effect: Write-off, clearance sales",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Contact lens expiry",
   "value": "1–3 yr shelf life; effect: Small write-off risk",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Franchise supply",
   "value": "Fixed brand suppliers only; zero stock risk (Lenskart) (varies: Format); effect: Less control, less risk",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india; https://www.entrepreneur.com/article/341974",
   "estimate": false
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Input GST on frames and lenses",
   "value": "5%; effect: ITC",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Courier/logistics to lab",
   "value": "₹30–100 per job (varies: Distance); effect: Cost, delay",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Opening hours",
   "value": "10:00–21:00, 6–7 days (Sunday often open) (varies: Region); effect: Capacity",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Eye test duration",
   "value": "10–20 min (auto-ref + subjective) (varies: Equipment); effect: Tests per hour per optometrist (3–5)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Max tests per day per optometrist",
   "value": "25–40; effect: Bottleneck at peaks",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Fitting time, in-house edger",
   "value": "15–45 min per pair (varies: Skill); effect: Same-day delivery",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Turnaround, stock lenses, no edger",
   "value": "1–2 days (local fitter); effect: Delay",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Turnaround, Rx lab (non-stock SV)",
   "value": "3–5 days (varies: Lab distance); effect: Walk-away risk",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Turnaround, progressives / branded Rx",
   "value": "5–10 days (varies: Brand lab); effect: Delay",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Delivery-promise SLA choice",
   "value": "Same day / 2 days / 7 days (varies: Investment); effect: Conversion ±10–15%",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Electricity",
   "value": "₹3–12k/month (AC, display lights) (varies: Tier, summer); effect: Fixed cost",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Equipment downtime",
   "value": "1–3% days/yr (varies: Age); effect: Lost tests",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Equipment AMC/servicing",
   "value": "5–8% of equipment cost/yr; effect: Cost",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Customer records (Rx history)",
   "value": "Kept in software; effect: Recall marketing",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Optometrist qualification",
   "value": "Diploma (2 yr) or B.Optom (4 yr); NCAHP \"ophthalmic sciences\" category; effect: Legal and quality requirement",
   "role": "PD",
   "source": "https://en.wikipedia.org/wiki/National_Commission_for_Allied_and_Healthcare_Professions; Est. (course lengths)",
   "estimate": true
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Optometrist wage, fresher",
   "value": "₹15–25k/month (T3/T2); ₹25–35k (T1) (varies: Tier); effect: Fixed cost",
   "role": "HV",
   "source": "https://prd.wageindicator.org/en-in/work-in-india/role-and-pay/india-optometrists-and-ophthalmic-opticians; https://www.ambitionbox.com/salaries/eye-q-super-speciality-eye-hospitals-salaries/optometrist; https://www.salary.com/research/in/optometrist-salary",
   "estimate": false
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Optometrist wage, 5+ yrs",
   "value": "₹32–79k/month (net, WageIndicator); effect: Quality, upsell",
   "role": "PD",
   "source": "https://prd.wageindicator.org/en-in/work-in-india/role-and-pay/india-optometrists-and-ophthalmic-opticians",
   "estimate": false
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Owner as optometrist",
   "value": "Saves ₹15–35k/month (varies: Owner profile); effect: Margin",
   "role": "PD",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india",
   "estimate": false
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Sales/dispensing staff",
   "value": "₹10–18k/month (varies: Tier); effect: Upsell, frame styling",
   "role": "PD",
   "source": "Est. (shop-assistant wages)",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Fitter/lab technician",
   "value": "₹12–20k/month (varies: Edger present); effect: Fitting speed",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Headcount",
   "value": "T3 1–2, T2 2–3, T1 3–5 (varies: Format); effect: Fixed cost",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Optometrist attrition",
   "value": "20–40%/yr (chains poach) (varies: Lenskart expansion); effect: Service gap",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Part-time / visiting optometrist",
   "value": "₹300–800 per visit or per-test share (varies: T3); effect: Low-cost testing",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F10",
   "cat": "F Labour",
   "name": "Sales incentive on lens upsell",
   "value": "2–5% of sale; effect: Ticket ↑",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Day of week",
   "value": "Sunday/Saturday 1.3–1.6× weekday (varies: Location); effect: Footfall",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Time of day",
   "value": "Evenings 17:00–21:00 peak (varies: Office areas); effect: Queueing",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "School/college reopening",
   "value": "June–July (April in some states, CBSE) +15–30% (varies: Region); effect: Kids' spectacles",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Exam season",
   "value": "Feb–Mar headaches/eye strain spike; effect: Tests",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Summer (Mar–Jun)",
   "value": "Sunglasses 2–3× (varies: North/West); effect: Mix",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Monsoon",
   "value": "Footfall −10–20% (varies: West coast, Kerala); effect: Demand",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Diwali/festive & wedding season",
   "value": "+10–25% (gifting, new look) (varies: North); effect: Ticket",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Screen-time trend",
   "value": "Rising myopia, blue-cut demand (varies: Urban); effect: Structural growth",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Age 40+ presbyopia",
   "value": "Near-universal need for readers/progressives (varies: Demographics); effect: Progressive sales",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Cataract surgery referrals",
   "value": "Post-op glasses (varies: Near hospitals); effect: Volume",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Salary week",
   "value": "1st–10th of month +10% (varies: Salaried areas); effect: Ticket",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "GST cut Sep 2025",
   "value": "12%→5% (~6% price cut); effect: Mild demand lift",
   "role": "HV",
   "source": "https://www.newsonair.gov.in/gst-on-spectacles-and-lenses-reduced-to-5; https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average ticket, T3",
   "value": "₹1,000–1,800; effect: Revenue",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Average ticket, T2",
   "value": "₹1,500–2,800; effect: Revenue",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Average ticket, T1",
   "value": "₹2,500–4,500; effect: Revenue",
   "role": "HV",
   "source": "Est. (progressive/branded mix)",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Replacement cycle",
   "value": "18–30 months (≈2 years) (varies: Age, kids faster (~12 months)); effect: Repeat demand",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Repeat-to-same-shop rate",
   "value": "40–60% if Rx records kept and reminders sent (varies: Service); effect: Lifetime value",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Second-pair / sunglasses attachment",
   "value": "10–30% (varies: Offers); effect: Ticket",
   "role": "PD",
   "source": "Est.; Lenskart units > tests https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Contact lens refill cycle",
   "value": "1–3 months; effect: Recurring footfall",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "UPI share of payments",
   "value": "60–80% by value (varies: Tier); effect: Lower cash handling",
   "role": "HV",
   "source": "Brief constant (UPI ~87% volume) adjusted for big tickets, Est.",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Card/EMI for big tickets",
   "value": "10–25% in T1; effect: MDR cost 1.5–2%",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Advance payment at order",
   "value": "50–100%; effect: Working capital, walk-away buffer",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H11",
   "cat": "H Customer behaviour",
   "name": "Udhaar/credit",
   "value": "Rare; small in T3 with known families; effect: Bad-debt risk",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H12",
   "cat": "H Customer behaviour",
   "name": "Uncollected orders",
   "value": "1–3% of orders (varies: Advance level); effect: Write-off",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H13",
   "cat": "H Customer behaviour",
   "name": "Online research before buying (try-on apps)",
   "value": "Common in T1; effect: Price comparison",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H14",
   "cat": "H Customer behaviour",
   "name": "Trust in \"doctor\" (optometrist white coat)",
   "value": "High (varies: T3); effect: Conversion",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Lenskart store density",
   "value": "2,439 India stores (Dec 2025); expanding in T2 (varies: Tier); effect: Price pressure, footfall pull",
   "role": "HV",
   "source": "https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Lenskart market share",
   "value": "~10% (target 25% by FY30); effect: Long-run share loss",
   "role": "HV",
   "source": "https://www.franchiseindia.com/index.php/insights/en/news/ipo-bound-lenskart-hits-6415-crore-revenue-in-fy25-balancing-growth-and-profitability.57021",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Lenskart new store revenue",
   "value": "₹12.7 lakh/month (T2 ₹13.2 L); effect: Benchmark",
   "role": "HV",
   "source": "https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Lenskart new store opens nearby",
   "value": "−15–30% footfall for 3–6 months (varies: T2/T3); effect: Demand shock",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Titan Eye+ / Specsmakers / GKB / regional chains",
   "value": "Present in most T1/T2 (varies: City); effect: Competition",
   "role": "HV",
   "source": "Est. (store counts not verified)",
   "estimate": true
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Online (Lenskart app, Amazon, Flipkart, contact-lens e-tailers)",
   "value": "Price benchmark; contact lenses most exposed (varies: T1); effect: Margin cap",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Number of independent opticians within 1 km",
   "value": "T3 2–5, T2 5–15, T1 10–30; effect: Price war",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "Hospital-attached optical counters",
   "value": "Captive Rx flow (varies: Near hospitals); effect: Diverts walk-ins",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Price war / BOGO campaigns by chains",
   "value": "Several times a year (varies: Festival); effect: Forced discount",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I10",
   "cat": "I Competition & market",
   "name": "Company-owned store cannibalising a franchise",
   "value": "Reported disputes 2024 (varies: Franchise); effect: Revenue risk",
   "role": "RE",
   "source": "https://en.wikipedia.org/wiki/Lenskart",
   "estimate": false
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "GST on Rx lenses, contact lenses, frames, corrective spectacles",
   "value": "5% (from 22 Sep 2025; was 12%); effect: Price",
   "role": "HV",
   "source": "https://www.newsonair.gov.in/gst-on-spectacles-and-lenses-reduced-to-5; https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "GST on non-corrective sunglasses",
   "value": "18%; effect: Price",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "Eye-test service GST",
   "value": "Exempt for clinical establishment/practitioner; optometrist status unsettled; effect: Compliance risk",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "GST registration threshold",
   "value": "₹40 L goods (₹20 L in some states); ₹20 L if mixed with services (varies: State); effect: Compliance",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27; https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "Composition scheme",
   "value": "1% tax, ≤₹1.5 cr, no ITC; break-even input GST 3.76% (varies: Stock ratio); effect: Tax choice",
   "role": "PD",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Shops & Establishments registration",
   "value": "1–3 weeks; low-thousands fee (varies: State); effect: Mandatory",
   "role": "PD",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "Municipal trade licence",
   "value": "2–4 weeks; fee by size (varies: City); effect: Mandatory",
   "role": "PD",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "MD-42 medical-device sale registration",
   "value": "30–60 days after inspection (varies: State); effect: Required for contact lenses/Rx (per IIFL)",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Drug licence for contact-lens solutions",
   "value": "Needed per IIFL guide (varies: State); effect: Range restriction",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Optometrist registration (state council / NCAHP)",
   "value": "Registration rollout ongoing (varies: State); effect: Legal testing",
   "role": "HV",
   "source": "https://en.wikipedia.org/wiki/National_Commission_for_Allied_and_Healthcare_Professions; http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "No specific national \"optical shop\" licence",
   "value": "—; effect: Low entry barrier",
   "role": "HV",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india (licence list contains none)",
   "estimate": false
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Signage permission, professional tax",
   "value": "Municipal / state (varies: City); effect: Small cost",
   "role": "PD",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india",
   "estimate": false
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "Income tax 44AD",
   "value": "Deemed 6% digital / 8% cash; effect: Simpler tax",
   "role": "PD",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "Rent TDS",
   "value": "Above ₹50k/month rent; effect: Compliance",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "Legal metrology (MRP on packaged goods, e.g., solutions, sunglasses)",
   "value": "MRP labelling; effect: Inspection fines",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J16",
   "cat": "J Regulation & compliance",
   "name": "Total licensing time",
   "value": "~4–8 weeks (varies: State); effect: Launch delay",
   "role": "HV",
   "source": "https://legalsuvidha.com/blog/how-to-open-an-optical-store-in-india",
   "estimate": false
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Free eye-test camp (society, school, office, temple, NGO)",
   "value": "₹3–10k per camp; 50–200 screened; 10–20% convert in weeks (varies: Tier); effect: New customers",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "School screening tie-up",
   "value": "5–15% of children flagged (varies: Season); effect: Kids' segment",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Doctor/hospital referral relationships",
   "value": "Commission culture exists (varies: Location); effect: Rx flow",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Google Business Profile & reviews",
   "value": "4.5★+ target (varies: T1/T2); effect: \"eye test near me\" discovery",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp recall reminders (Rx anniversary)",
   "value": "Low cost; effect: Repeat rate ↑",
   "role": "PD",
   "source": "Est.; uses records http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Social media & local fliers",
   "value": "₹2–15k/month (varies: Tier); effect: Awareness",
   "role": "PD",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Festival offers (BOGO, free blue-cut upgrade)",
   "value": "Diwali, back-to-school; effect: Spike, margin cost",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Wrong-power complaint going viral/local word",
   "value": "—; effect: Reputation hit",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K09",
   "cat": "K Marketing & reputation",
   "name": "Brand halo of franchise",
   "value": "Large (varies: Franchise); effect: Footfall ↑",
   "role": "HV",
   "source": "https://www.entrepreneur.com/article/341974",
   "estimate": false
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Optometrist quits",
   "value": "1–2× per 3 years (varies: Wages); effect: Testing halts 2–6 weeks",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Lab delay / lab strike",
   "value": "Occasional; effect: Deliveries late",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Lenskart opens nearby",
   "value": "— (varies: T2/T3); effect: See I04",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Breakage during fitting",
   "value": "2–5%; effect: Cost",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Theft of premium frames/sunglasses",
   "value": "Small (varies: Mall/high street); effect: Loss",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Dead-stock write-off",
   "value": "10–20% stock/yr (varies: Trend); effect: Loss",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Regulatory inspection (MD-42/drug licence)",
   "value": "Rare (varies: State); effect: Fine/closure",
   "role": "RE",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh; Est.",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "GST rate change",
   "value": "Happened Sep 2025; effect: Repricing",
   "role": "RE",
   "source": "https://www.newsonair.gov.in/gst-on-spectacles-and-lenses-reduced-to-5",
   "estimate": false
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Equipment failure (auto-ref)",
   "value": "Repair ₹5–30k (varies: Age); effect: Downtime",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Franchise dispute",
   "value": "Reported 2024–25; effect: Legal cost",
   "role": "RE",
   "source": "https://en.wikipedia.org/wiki/Lenskart",
   "estimate": false
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Heatwave / heavy rain closure days",
   "value": "2–6 days/yr (varies: Region); effect: Lost sales",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Rent hike on renewal",
   "value": "5–10%/yr (varies: Tier); effect: Fixed cost",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Typical small-optical loan",
   "value": "₹2–10 lakh; effect: Capital",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh; http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "Mudra Kishor/Tarun/Tarun Plus",
   "value": "≤₹5 L / ≤₹10 L / ≤₹20 L; effect: Covers most independent formats",
   "role": "PD",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Gold loan",
   "value": "LTV 85% (≤₹2.5 L), 80% (₹2.5–5 L), 75% (>₹5 L) from 1 Apr 2026; effect: Quick funds",
   "role": "PD",
   "source": "https://www.iifl.com/blogs/gold-loan/how-to-start-optical-shop-in-uttar-pradesh",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "PMEGP",
   "value": "Subsidy 15–35% of project (services/trading eligibility Est.) (varies: Urban/rural, category); effect: Lower capital",
   "role": "PD",
   "source": "Est. (standard PMEGP rates)",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Equipment vendor EMI/finance",
   "value": "6–24 months (varies: Vendor); effect: Capex smoothing",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Franchise capex financing",
   "value": "Bank term loan ₹15–30 L; effect: Debt service",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "Interest rate, MSME term loan",
   "value": "10–16% p.a. (varies: Credit profile); effect: Cost",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Blended gross margin",
   "value": "50–60% independent; Lenskart product margin 63.7% (varies: Mix); effect: Profit",
   "role": "HV",
   "source": "Est.; https://inc42.com/features/decoding-lenskarts-70x-profit-surge-in-q3-fy26/",
   "estimate": true
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Variable cost % of revenue (COGS + lab + wastage + MDR)",
   "value": "42–50% (varies: Discounting); effect: Contribution",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "Lenskart company store payback",
   "value": "10.4 months (company); ~17 months (secondary); effect: Benchmark",
   "role": "HV",
   "source": "https://www.outlookbusiness.com/start-up/news/how-lenskart-convinced-radhakishan-damani-sbi-mutual-fund-to-invest-at-77-bn-valuation; https://medium.com/@prathishtaiyappa/lenskart-indias-most-polished-retail-story-and-the-fragility-behind-the-frames-36a0cafb3cbd",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Store-level EBITDA (Lenskart)",
   "value": "~33–35%; effect: Upper benchmark",
   "role": "HV",
   "source": "https://www.outlookbusiness.com/start-up/news/how-lenskart-convinced-radhakishan-damani-sbi-mutual-fund-to-invest-at-77-bn-valuation",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Independent payback",
   "value": "12–30 months (varies: Tier, location); effect: Viability",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Franchisee margin (Lenskart)",
   "value": "25–30% of sales (older); effect: Franchise P&L",
   "role": "HV",
   "source": "https://www.entrepreneur.com/article/341974",
   "estimate": false
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Franchise royalty (generic optical brands)",
   "value": "5–8% of revenue (varies: Brand); effect: Cost",
   "role": "HV",
   "source": "http://www.iifl.com/blogs/gold-loan/how-to-start-an-optical-shop-business-india",
   "estimate": false
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "Illustrative T2 shop monthly sales",
   "value": "₹4.2 lakh, ₹40k rent; effect: Benchmark",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-gst-for-optical-shop-owners-opticians-india-ay-2026-27",
   "estimate": false
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}