{
 "business": "paan shop",
 "url": "https://bizgame.app/paan-shop-business/",
 "simulator": "https://bizgame.app/play/case/paan",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Roadside gumti / cart",
   "setupCostINR": 70000,
   "suggestedBudgetINR": 85000
  },
  {
   "format": "Small paan shop (40–80 sq ft)",
   "setupCostINR": 250000,
   "suggestedBudgetINR": 275000
  },
  {
   "format": "Paan parlour",
   "setupCostINR": 600000,
   "suggestedBudgetINR": 642500
  },
  {
   "format": "Tobacco-free paan franchise kiosk",
   "setupCostINR": 750000,
   "suggestedBudgetINR": 797500
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   52000,
   173000
  ],
  "tier2": [
   21500,
   78000
  ],
  "smallTown": [
   8500,
   39000
  ]
 },
 "licences": [
  "FSSAI basic registration (₹100/year) for paan and food items",
  "Shop & Establishment registration for a rented shop",
  "municipal trade licence (₹500–5,000/year)",
  "street vending certificate for a gumti or cart (Street Vendors Act 2014)",
  "MRP rules: no selling packaged drinks above MRP, no 'cooling charge'"
 ],
 "risks": [
  "betel-leaf prices doubling in days after bad weather",
  "leaves wilting within 3–7 days",
  "municipal encroachment and late-night closing drives",
  "summer power cuts and a brand taking back its cooler"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Setup, roadside gumti/thela (pushcart or tin box)",
   "value": "₹40k–1 lakh incl. first stock (varies by: T3 at low end; needs vending certificate)",
   "role": "PD",
   "source": "Est. — box/cart ₹15–40k + paan tools ₹5k + glass jars ₹5k + opening stock ₹15–40k",
   "estimate": true
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Setup, small rented shop/kiosk (40–80 sq ft)",
   "value": "₹1.5–3.5 lakh excl. deposit (varies by: T1 higher fit-out)",
   "role": "PD",
   "source": "Est. — counter/shelves ₹40–80k, signage ₹10–20k, paan counter + steel/marble slab ₹15–30k, chiller (if own) ₹25–45k, stock ₹50k–1 lakh",
   "estimate": true
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Setup, larger paan parlour + convenience (100–200 sq ft, seating/AC display)",
   "value": "₹4–8 lakh (varies by: Malls, food streets)",
   "role": "PD",
   "source": "Est., scaled from A02 + franchise benchmarks (A04)",
   "estimate": true
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Franchise kiosk (tobacco-free paan brand)",
   "value": "Kiosk ₹7–8 L; Café ₹11–12 L; Premium café ₹13–14 L (varies by: Brand-fixed)",
   "role": "PD",
   "source": "Mast Banarasi Paan (https://www.mastbanarasipaan.com/)",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Small paan franchise (other brands)",
   "value": "~₹2 lakh + 18% GST (Banarasi Paan Bhandar); booking ₹21k non-refundable",
   "role": "PD",
   "source": "IndiaMART – Paan Bahar listing (https://www.indiamart.com/paan-bahar/franchise-opportunities.html)",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Franchise brand's claimed payback",
   "value": "ROI 12–14 months; \"up to 50% net profit margin\" (company claim, unverified)",
   "role": "HV",
   "source": "Mast Banarasi Paan (https://www.mastbanarasipaan.com/)",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Rent deposit",
   "value": "3–10 months' rent (₹15k–3 lakh) (varies by: T1 market frontage at top)",
   "role": "HV",
   "source": "Est. — standard Indian shop lease practice",
   "estimate": true
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Pagdi / goodwill for a prime counter (old markets)",
   "value": "₹1–10 lakh+ in old-city T1/T2 markets (varies by: Mumbai, Kolkata, Old Delhi)",
   "role": "HV",
   "source": "Est. — pagdi system common in Mumbai/Kolkata old markets; no paan-specific data found",
   "estimate": true
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "Paan-making tools",
   "value": "₹3–8k (katha/chuna bowls, steel tray, cutter, sarota, cloth, glass jars)",
   "role": "PD",
   "source": "Est. — kitchen/steel goods retail prices",
   "estimate": true
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Visi-cooler (if self-bought)",
   "value": "₹25–45k; company-supplied units cost ₹35–40k installed (varies by: Free if brand places one (D10))",
   "role": "PD",
   "source": "Agron Food Processing (https://agronfoodprocessing.com/cola-war-between-campa-coke-and-pepsi-sparks-refrigerator-boom-in-india/)",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Small domestic fridge for leaves/gulkand/cherry",
   "value": "₹12–20k (varies by: Optional)",
   "role": "PD",
   "source": "Est. — single-door fridge retail price",
   "estimate": true
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Signage & lighting (LED board, tube lights)",
   "value": "₹5–25k (varies by: Brand-sponsored boards common (FMCG/telecom))",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A13",
   "cat": "A Setup & capital",
   "name": "Opening stock (non-tobacco)",
   "value": "₹25k–80k (varies by: Larger with many drink SKUs)",
   "role": "PD",
   "source": "Est. — 15–25 drink SKUs × 1–2 crates + 40–80 snack/choc SKUs",
   "estimate": true
  },
  {
   "id": "A14",
   "cat": "A Setup & capital",
   "name": "Opening stock if tobacco carried (real shops)",
   "value": "+₹30k–1.5 lakh (cigarette cartons are high value)",
   "role": "HV",
   "source": "Est. — a 10-stick pack costs ₹100–₹200+ after the Feb 2026 hikes (Onmanorama (https://www.onmanorama.com/news/business/2026/02/02/cigarette-price-hike-to-hit-smokers-in-india.amp.html))",
   "estimate": true
  },
  {
   "id": "A15",
   "cat": "A Setup & capital",
   "name": "QR/UPI soundbox",
   "value": "₹0–₹500 deposit + ~₹99–125/month rental (varies by: Often free with promos)",
   "role": "PD",
   "source": "Est. — Paytm/PhonePe soundbox offers",
   "estimate": true
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "Location type",
   "value": "Food street/restaurant row, market, bus/rail stand, office cluster, residential corner, highway dhaba, wedding-hall row",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Footfall multiplier by location",
   "value": "Restaurant row 1.5–2.0×; market 1.3×; transit 1.4×; residential 0.8×; highway 1.0× (night-heavy) (varies by: Tier)",
   "role": "HV",
   "source": "Est. — meetha paan is a post-meal digestive habit",
   "estimate": true
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Proximity to restaurants/dhabas",
   "value": "Within 50 m → +30–60% paan sales",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Wedding halls/banquet nearby",
   "value": "Event bulk orders 200–2,000 paans (varies by: Wedding season (G06))",
   "role": "RE",
   "source": "Est.; event paan-stall business shown by ETV Bharat (https://www.etvbharat.com/en/!offbeat/mba-naushad-shaikh-sells-paan-in-mumbai-earns-crores-enn24090204839)",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "School/college within 100 yards",
   "value": "Tobacco sale illegal there; non-tobacco still allowed",
   "role": "HV",
   "source": "Wikipedia – COTPA (https://en.wikipedia.org/wiki/Cigarettes_and_Other_Tobacco_Products_Act,_2003)",
   "estimate": false
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Shop rent, T1 (40–80 sq ft)",
   "value": "₹10k–40k/month (prime ₹50k+) (varies by: Mumbai/Delhi/Bengaluru top)",
   "role": "PD",
   "source": "Est. — small-counter rents in metro markets",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Shop rent, T2",
   "value": "₹5k–15k/month",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Shop rent, T3",
   "value": "₹1.5k–6k/month",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B09",
   "cat": "B Location & footfall",
   "name": "Pavement/vending fee (gumti)",
   "value": "₹0–₹1,000/month municipal/town-vending dues (plus informal payments) (varies by: City)",
   "role": "HV",
   "source": "Est. — Street Vendors Act 2014 town vending committees set fees; amounts vary",
   "estimate": true
  },
  {
   "id": "B10",
   "cat": "B Location & footfall",
   "name": "Visibility/corner frontage",
   "value": "Corner +15–25% walk-ins",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B11",
   "cat": "B Location & footfall",
   "name": "Parking/two-wheeler stop space",
   "value": "Allows \"bike-up\" purchases (varies by: Highway/arterial)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B12",
   "cat": "B Location & footfall",
   "name": "Daily walk-in customers, small T2 shop",
   "value": "150–300 (varies by: Location)",
   "role": "HV",
   "source": "Est. — e.g. 15–25 customers/hour across 12–14 hours",
   "estimate": true
  },
  {
   "id": "B13",
   "cat": "B Location & footfall",
   "name": "Daily paans sold, busy famous shop",
   "value": "Hundreds to thousands; Aurangabad shops reported \"about 20,000 paans a day\" in aggregate (2019)",
   "role": "HV",
   "source": "Tribune 2019 (https://www.tribuneindia.com/news/nation/rise-in-betel-leaf-prices-makes-calcutta-paan-costlier-19216)",
   "estimate": false
  },
  {
   "id": "B14",
   "cat": "B Location & footfall",
   "name": "Neighbourhood density of paan shops",
   "value": "Often 3–10 within 500 m in markets",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products/services & pricing",
   "name": "Saada / plain paan price",
   "value": "₹10–20 (varies by: T3 low, T1 high)",
   "role": "PD",
   "source": "Est.; 2019 Aurangabad Calcutta paan ₹8 → ₹12–20 after leaf spike (Tribune (https://www.tribuneindia.com/news/nation/rise-in-betel-leaf-prices-makes-calcutta-paan-costlier-19216))",
   "estimate": true
  },
  {
   "id": "C02",
   "cat": "C Products/services & pricing",
   "name": "Meetha paan price (street)",
   "value": "₹20–40 (T3 ₹15–25; T1 ₹30–50) (varies by: Region)",
   "role": "PD",
   "source": "Est.; Bengaluru retailers raised paan by ≥₹5/piece in 2025 (CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/))",
   "estimate": true
  },
  {
   "id": "C03",
   "cat": "C Products/services & pricing",
   "name": "Meetha paan ingredient cost",
   "value": "₹6–14 per paan (leaf ₹1.5–4, gulkand ₹1.5–3, saunf/dhana dal/coconut/tutti-frutti/cherry ₹2–5, silver vark optional ₹1–2) (varies by: Leaf spikes double cost)",
   "role": "HV",
   "source": "Est. — leaf cost from CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/) (₹160–200 per 100); other inputs at wholesale",
   "estimate": true
  },
  {
   "id": "C04",
   "cat": "C Products/services & pricing",
   "name": "Premium/novelty paan (chocolate, fire, ice, dry-fruit, \"Palang Tod\")",
   "value": "₹50–200+ (varies by: T1 malls/food streets)",
   "role": "PD",
   "source": "Products named by Mast Banarasi Paan (https://www.mastbanarasipaan.com/); price Est.",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products/services & pricing",
   "name": "Premium paan margin",
   "value": "65–80% gross",
   "role": "HV",
   "source": "Est. — ingredient cost ₹15–35 vs price ₹60–200",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products/services & pricing",
   "name": "Paan with supari/katha/chuna (traditional \"saada\")",
   "value": "₹10–30 (varies by: Region (Banarasi, Calcutta, Magahi))",
   "role": "PD",
   "source": "Ingredients: Wikipedia – Paan (https://en.wikipedia.org/wiki/Paan)",
   "estimate": false
  },
  {
   "id": "C07",
   "cat": "C Products/services & pricing",
   "name": "Mukhwas (loose, by weight/spoon)",
   "value": "Sold ₹10–20 small packet; ₹300–800/kg retail (varies by: Gujarat/Maharashtra strong)",
   "role": "PD",
   "source": "Est. — loose mukhwas wholesale ~₹150–400/kg",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products/services & pricing",
   "name": "Packaged mouth fresheners (Pass Pass, Rajnigandha-style silver pearls, elaichi)",
   "value": "₹1–10 sachets",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C09",
   "cat": "C Products/services & pricing",
   "name": "Cold drinks ₹10–20 small PET/glass",
   "value": "₹10 (200–250 ml), ₹20 (400–600 ml) (varies by: Campa drives the ₹10 price point)",
   "role": "PD",
   "source": "Campa gives \"notably higher margins\" on ₹10 pack (Outlook Business (https://www.outlookbusiness.com/news/higher-margin-to-retailer-aggressive-pricing-by-reliances-campa-disrupted-beverage-market-tcpl)); % Est.",
   "estimate": false
  },
  {
   "id": "C10",
   "cat": "C Products/services & pricing",
   "name": "Cold drinks large (1.25–2.25 L)",
   "value": "₹60–110 (varies by: Weekend/home occasions)",
   "role": "PD",
   "source": "DSIJ (https://insights.dsij.in/dsijarticledetail/from-telecom-to-beverages-mukesh-ambanis-next-big-move-threatens-coca-cola-id013-43537)",
   "estimate": false
  },
  {
   "id": "C11",
   "cat": "C Products/services & pricing",
   "name": "Packaged water (1 L)",
   "value": "₹20 MRP; cost ₹10–14 (varies by: Summer peak)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products/services & pricing",
   "name": "Energy drinks / sodas / lemon soda (goli soda, shikanji)",
   "value": "₹20–125",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products/services & pricing",
   "name": "Chips/namkeen ₹5–20 packs",
   "value": "MRP fixed",
   "role": "PD",
   "source": "Est. — standard FMCG retail margins",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products/services & pricing",
   "name": "Chocolates, toffees, gum",
   "value": "₹1–50",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C15",
   "cat": "C Products/services & pricing",
   "name": "Biscuits/cakes/buns",
   "value": "₹5–30",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C16",
   "cat": "C Products/services & pricing",
   "name": "Mobile recharge (prepaid)",
   "value": "Commission Est. 2–4% of recharge value (varies by: Telecom/aggregator)",
   "role": "PD",
   "source": "Est. — retailer distribution margins; no 2025–26 source found",
   "estimate": true
  },
  {
   "id": "C17",
   "cat": "C Products/services & pricing",
   "name": "Bill payments / DTH / FASTag / mini-ATM (AePS)",
   "value": "₹5–₹15 per transaction commission (varies by: T3 villages stronger)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C18",
   "cat": "C Products/services & pricing",
   "name": "Cigarettes (real shops; NOT in game)",
   "value": "Retailer margin Est. 4–10% on MRP; loose-stick sales earn more",
   "role": "HV",
   "source": "Est.; prices rose ~15–20% from 1 Feb 2026 (Business Today (https://www.businesstoday.in/amp/latest/corporate/story/with-tax-rejig-cigarettes-likely-to-become-costlier-from-february-1-509037-2026-01-01))",
   "estimate": true
  },
  {
   "id": "C19",
   "cat": "C Products/services & pricing",
   "name": "Bidi (real shops; NOT in game)",
   "value": "GST 18% (not 40%) (varies by: Rural/T3)",
   "role": "HV",
   "source": "Tally Solutions (https://tallysolutions.com/smart-moves/expert-insights/paandemic-of-taxes-getting-ready-for-feb-1st-gst-shake-up/)",
   "estimate": false
  },
  {
   "id": "C20",
   "cat": "C Products/services & pricing",
   "name": "Pan masala (non-tobacco variant; real shops)",
   "value": "₹5–₹10 sachets; GST 40% on MRP",
   "role": "HV",
   "source": "Tally Solutions (https://tallysolutions.com/smart-moves/expert-insights/paandemic-of-taxes-getting-ready-for-feb-1st-gst-shake-up/)",
   "estimate": false
  },
  {
   "id": "C21",
   "cat": "C Products/services & pricing",
   "name": "Price sensitivity, meetha paan",
   "value": "Elasticity Est. −0.6 to −1.0 (habitual) (varies by: Students more sensitive)",
   "role": "HV",
   "source": "Est.; retailers passed on ₹5 rises in 2025 (CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/))",
   "estimate": true
  },
  {
   "id": "C22",
   "cat": "C Products/services & pricing",
   "name": "MRP ceiling on packaged goods",
   "value": "Cannot charge above MRP (Legal Metrology); \"cooling charge\" above MRP is illegal",
   "role": "HV",
   "source": "Est. — Legal Metrology (Packaged Commodities) Rules",
   "estimate": true
  },
  {
   "id": "C23",
   "cat": "C Products/services & pricing",
   "name": "Paan delivery via apps",
   "value": "Swiggy/Zomato paan listings (e.g. Mahim, Mumbai shop) (varies by: T1)",
   "role": "PD",
   "source": "ETV Bharat (https://www.etvbharat.com/en/!offbeat/mba-naushad-shaikh-sells-paan-in-mumbai-earns-crores-enn24090204839); commission Est.",
   "estimate": false
  },
  {
   "id": "C24",
   "cat": "C Products/services & pricing",
   "name": "Bulk/event paan orders",
   "value": "₹15–60 per paan for 200–2,000 paans + stall fee (varies by: Wedding season)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C25",
   "cat": "C Products/services & pricing",
   "name": "Tea/coffee add-on (if space)",
   "value": "₹5–₹10 per cup",
   "role": "PD",
   "source": "OkCredit (https://okcredit.in/blog/dos-and-donts-for-tea-and-paan-shop-owner)",
   "estimate": false
  },
  {
   "id": "C26",
   "cat": "C Products/services & pricing",
   "name": "Ice cream (brand freezer)",
   "value": "Margin Est. 15–25% (varies by: Summer)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Betel leaf cost, normal",
   "value": "₹160–200 per 100 leaves (₹1.6–2/leaf), Bengaluru local, 2025 (varies by: Variety; region)",
   "role": "HV",
   "source": "CurlyTales 2025 (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/)",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Premium leaf cost",
   "value": "Up to ₹1,000 per 100 (high-end); >₹2,000 per 100 (superior) (varies by: Banarasi/Magahi/Calcutta varieties)",
   "role": "HV",
   "source": "CurlyTales 2025 (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/)",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Leaf price shock",
   "value": "Bundle of 100 Calcutta leaves ₹500 → ₹1,200 in days (Aurangabad, Dec 2019) (varies by: Weather, crop failure)",
   "role": "RE",
   "source": "Tribune 2019 (https://www.tribuneindia.com/news/nation/rise-in-betel-leaf-prices-makes-calcutta-paan-costlier-19216)",
   "estimate": false
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Leaf shelf life / spoilage",
   "value": "3–7 days wrapped in moist cloth; spoilage 5–15% of leaves/week (higher in summer) (varies by: Heat, humidity)",
   "role": "HV",
   "source": "Est. — leaves wilt/yellow quickly; daily/alternate-day purchase is common trade practice",
   "estimate": true
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Farm-gate leaf price volatility",
   "value": "Kolar bundle of 12,000 leaves ~₹14,000 (Feb–Mar) → ₹2,500 (June); year unclear (varies by: Season)",
   "role": "HV",
   "source": "Deccan Herald (https://www.deccanherald.com/india/karnataka/betel-leaf-cultivators-of-bangarpet-area-struggle-as-market-prices-plummet-3626475) (search snippet)",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Leaf supply-shock causes",
   "value": "Heatwave (Kolar), drought (Tamil Nadu output reportedly halved), erratic weather (Bihar Magahi), Ramzan/wedding demand, long transport (varies by: Season, region)",
   "role": "RE",
   "source": "CurlyTales 2025 (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/)",
   "estimate": false
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Leaf source regions",
   "value": "West Bengal (Medinipur), UP, Bihar (Magahi), Odisha, Assam, Karnataka, Tamil Nadu",
   "role": "HV",
   "source": "Tribune (https://www.tribuneindia.com/news/nation/rise-in-betel-leaf-prices-makes-calcutta-paan-costlier-19216); CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/)",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Gulkand, saunf, coconut, cherry, tutti-frutti, dates, cardamom",
   "value": "Gulkand ₹150–350/kg; saunf ₹150–300/kg; cherry/tutti-frutti ₹150–250/kg; cardamom ₹2,000–3,000/kg (varies by: Festival inflation)",
   "role": "HV",
   "source": "Est. — wholesale kirana rates",
   "estimate": true
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Katha, chuna, supari (traditional inputs)",
   "value": "Supari ₹400–700/kg; katha ₹800–1,500/kg (varies by: Areca prices volatile)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Brand visi-cooler placement",
   "value": "Free on loan from brand/bottler; exclusive rack space for brand; ~5 lakh coolers/year added by beverage companies (varies by: Placed where sales potential is high)",
   "role": "PD",
   "source": "Outlook Business (https://www.outlookbusiness.com/corporate/indias-cola-wars-are-turning-into-a-fridge-gold-rush); Better India (Coca-Cola sponsored) (https://thebetterindia.com/352095/coca-cola-beverage-cooler-superpower-retailer-program-small-medium-business)",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Cooler conditions",
   "value": "Exclusive brand stocking; minimum monthly offtake Est.; removal if sales fall",
   "role": "HV",
   "source": "Exclusivity from Better India (https://thebetterindia.com/352095/coca-cola-beverage-cooler-superpower-retailer-program-small-medium-business); offtake Est.",
   "estimate": true
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Cola war 2024–26",
   "value": "Campa ₹4,700+ cr gross sales FY26; Campa 15–20% lower prices + higher trade margins; Coke/Pepsi respond with trade-price cuts (varies by: Market)",
   "role": "HV",
   "source": "Outlook Business (https://www.outlookbusiness.com/corporate/indias-cola-wars-are-turning-into-a-fridge-gold-rush); Angel One (https://www.angelone.in/news/share-market/reliance-industries-to-disrupt-the-indian-beverage-market)",
   "estimate": false
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "FMCG distributor visits",
   "value": "Weekly beat (salesman visit); cash or 7–15 day credit (varies by: Tier)",
   "role": "HV",
   "source": "Est. — standard FMCG beat-plan practice",
   "estimate": true
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Wholesale purchase trips (paan bazaar/mandi)",
   "value": "Daily or alternate days for leaves; weekly for fillings",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Distributor credit on tobacco (real shops)",
   "value": "Usually cash; after Feb 2026 distributors billed at 40% GST before MRP revision",
   "role": "HV",
   "source": "Business Standard (https://www.business-standard.com/markets/news/tobacco-stocks-tank-as-new-taxes-come-into-effect-from-feb-126010100801_1.html) / Onmanorama (https://www.onmanorama.com/news/business/2026/02/02/cigarette-price-hike-to-hit-smokers-in-india.amp.html)",
   "estimate": false
  },
  {
   "id": "D16",
   "cat": "D Inputs & supply chain",
   "name": "Snack/choc expiry & damage",
   "value": "1–3% of packaged stock value (varies by: Heat melts chocolate in summer)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D17",
   "cat": "D Inputs & supply chain",
   "name": "Ice purchase (no fridge)",
   "value": "₹50–₹200/day (varies by: Summer)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D18",
   "cat": "D Inputs & supply chain",
   "name": "Trade schemes (buy 10 crates get 1; display money)",
   "value": "Est. 1–5% extra margin; ₹200–₹1,000/month display payments (varies by: Brand)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Operating hours",
   "value": "12–16 h/day (e.g. 8 am–11 pm; till 1 am near food streets) (varies by: City night rules)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Peak hours",
   "value": "Post-lunch 1–3 pm; evening 7–11 pm (largest); morning commuters 8–10 am (varies by: Location)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Night-trade share",
   "value": "35–50% of daily revenue after 7 pm (varies by: Restaurant rows highest)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Night closing rules",
   "value": "Many cities enforce 11 pm–midnight shop closing; police drives (varies by: State Shops & Establishments rules)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Paan-making throughput",
   "value": "1–2 min per meetha paan for skilled maker; 30–60/hour (varies by: Skill)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Pre-made / pre-folded paans",
   "value": "Prep 30–100 in advance for rush; must sell within hours",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Cold-drink chilling capacity",
   "value": "Visi-cooler 200–400 L ≈ 150–350 bottles",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Electricity",
   "value": "₹800–₹3,000/month (cooler + lights) (varies by: Commercial tariff; summer higher)",
   "role": "HV",
   "source": "Est. — 1 cooler ~4–6 kWh/day × ₹7–10/kWh",
   "estimate": true
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Power cuts",
   "value": "1–4 h/day in some T3 areas (varies by: Summer)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Days open",
   "value": "7 days/week; 1–3 closed days/month",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Stock-taking/cash count",
   "value": "Daily",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Shop hygiene (leaf washing, gloves, covered jars)",
   "value": "—",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E13",
   "cat": "E Operations & capacity",
   "name": "Space constraint",
   "value": "40–80 sq ft limits SKUs to ~150–300",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Owner-operator",
   "value": "Owner works 12–16 h; family members cover shifts",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Helper wage, T1",
   "value": "₹12k–18k/month (+ meals)",
   "role": "PD",
   "source": "Est. — unskilled retail helper wages",
   "estimate": true
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Helper wage, T2/T3",
   "value": "₹7k–12k/month",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Skilled paan maker (premium)",
   "value": "₹15k–25k/month (varies by: Banarasi/Kolkata-trained masters)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "High (helpers leave in 3–9 months)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Cash pilferage by helper",
   "value": "0–3% of cash sales (varies by: Unsupervised shifts)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Skill: speed/presentation",
   "value": "Affects throughput & repeat",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Summer (Apr–Jun)",
   "value": "Cold drinks/water ×2–3; paan steady (varies by: North India heat)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Monsoon (Jul–Sep)",
   "value": "Footfall −10–20%; cold drinks −30–40% (varies by: Heavy rain days)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Winter (Nov–Feb)",
   "value": "Cold drinks −40–50%; paan & snacks steady/up (varies by: North)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Weekend",
   "value": "+20–40% evenings near restaurants",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Festivals: Diwali, Holi, Eid, Navratri",
   "value": "Meetha paan & mukhwas +30–80%; Holi bhang/thandai (not in game) (varies by: Region)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Wedding season (Nov–Feb, Apr–May)",
   "value": "Event orders; leaf demand spike raises cost",
   "role": "RE",
   "source": "Leaf demand spikes in wedding season (CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/))",
   "estimate": false
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Ramzan",
   "value": "Late-night iftar/sehri trade near mosques; leaf demand spike (varies by: Muslim-majority areas)",
   "role": "HV",
   "source": "CurlyTales (https://curlytales.com/paan-no-longer-a-pocket-friendly-treat-heres-why-prices-have-spiked/amp/)",
   "estimate": false
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Cricket matches/IPL nights",
   "value": "Snacks + drinks +20–50%",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Heatwave days (>42°C)",
   "value": "Water/drinks ×1.5; daytime footfall down",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Local melas/events",
   "value": "×2–4 for the day",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Month-start salary effect",
   "value": "+10–15% first 10 days",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Exams/school holidays",
   "value": "Student snack demand shifts",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average ticket",
   "value": "T3 ₹15–25; T2 ₹25–35; T1 ₹30–50 (varies by: Premium paan raises)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Daily regulars share",
   "value": "50–70% of customers are repeat (daily/weekly) (varies by: Residential highest)",
   "role": "HV",
   "source": "Est. — paan is habitual",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "UPI share of transactions",
   "value": "50–75% (lower for ₹5–₹10 sales) (varies by: T1 higher)",
   "role": "HV",
   "source": "Est., anchored to brief's 87% national figure, adjusted down for tiny tickets",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Udhaar (credit) to regulars",
   "value": "5–15% of sales on a monthly tab (varies by: T3 higher)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "Loyalty to \"their\" paanwala",
   "value": "High; personalised paan recipes",
   "role": "HV",
   "source": "Est.; paanwala/panwari culture in Wikipedia – Paan (https://en.wikipedia.org/wiki/Paan)",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "Post-meal digestive habit",
   "value": "Meetha paan as dessert after dinner",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Family/women customers",
   "value": "Higher share with tobacco-free, clean shops",
   "role": "HV",
   "source": "Est.; tobacco-free brand positioning (Mast Banarasi Paan (https://www.mastbanarasipaan.com/))",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Tourists/foreigners at famous shops",
   "value": "Premium willingness (varies by: Heritage cities)",
   "role": "HV",
   "source": "ETV Bharat (https://www.etvbharat.com/en/!offbeat/mba-naushad-shaikh-sells-paan-in-mumbai-earns-crores-enn24090204839)",
   "estimate": false
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Impulse add-on rate",
   "value": "20–35% buy a second item (chocolate/drink/mukhwas) (varies by: Counter display)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H10",
   "cat": "H Customer behaviour",
   "name": "Change shortage",
   "value": "Small-coin scarcity pushes toffee-as-change (varies by: Declining with UPI)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Nearby paan shops",
   "value": "3–10 within 500 m in markets",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Tobacco-free paan franchises",
   "value": "Mast Banarasi Paan: 400+ outlets, 320+ cities, 20+ states, ~1 lakh paans/day (varies by: T1/T2 malls & high streets)",
   "role": "HV",
   "source": "Mast Banarasi Paan (https://www.mastbanarasipaan.com/); UNI/PNN (https://uniindia.com/mast-banarasi-paan-india-s-first-and-fastest-growing-tobacco-free-paan-franchise-expands-to-400-outlets/pnn/news/3501423.html)",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Kirana stores",
   "value": "Sell drinks/snacks/recharge",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Quick-commerce (Blinkit/Zepto/Instamart)",
   "value": "10-min delivery of drinks, snacks, chocolates, sometimes paan packs (varies by: T1 & big T2)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Online recharge apps (PhonePe, Paytm, GPay)",
   "value": "Most urban recharges are self-done (varies by: T1 high)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Restaurants offering free saunf/mukhwas",
   "value": "Reduces mukhwas need",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Packaged pan masala/mouth-freshener brands",
   "value": "Pan masala market projected US$10.4 bn by 2026 (StraitsResearch, older projection)",
   "role": "HV",
   "source": "Wikipedia – Paan (https://en.wikipedia.org/wiki/Paan)",
   "estimate": false
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "Declining traditional paan habit among youth",
   "value": "Shift to gutka/pan masala and cigarettes; betel farming less profitable",
   "role": "HV",
   "source": "Wikipedia – Paan (https://en.wikipedia.org/wiki/Paan)",
   "estimate": false
  },
  {
   "id": "I09",
   "cat": "I Competition & market",
   "name": "Price war on ₹10 cold drinks",
   "value": "Campa vs Coke/Pepsi trade margins",
   "role": "HV",
   "source": "Indiaretailing (https://www.indiaretailing.com/2024/10/21/higher-margin-to-retailer-aggressive-pricing-by-reliances-campa-disrupted-beverage-market-tcpl)",
   "estimate": false
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "COTPA s.6(a): no tobacco sale to under-18s",
   "value": "Fine up to ₹200 (s.24); JJ Act 2015 s.77 can also apply",
   "role": "HV",
   "source": "Wikipedia – COTPA (https://en.wikipedia.org/wiki/Cigarettes_and_Other_Tobacco_Products_Act,_2003); Nagaland IPR (https://ipr.nagaland.gov.in/node/18354)",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "COTPA s.6(b): no tobacco sale within 100 yards of educational institutions",
   "value": "Fine up to ₹200 (varies by: Strict drives near schools)",
   "role": "HV",
   "source": "Deoghar NTCP (https://deoghar.nic.in/ntcp/); CLPR – Karnataka HC case (https://clpr.org.in/litigation/cancer-patients-aid-association-vs-state-of-karnataka/)",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "Point-of-sale display boards",
   "value": "Must display \"sale of tobacco to minors is a punishable offence\" and health warning (e.g. \"Tobacco causes cancer\")",
   "role": "HV",
   "source": "Wikipedia – COTPA (https://en.wikipedia.org/wiki/Cigarettes_and_Other_Tobacco_Products_Act,_2003)",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "COTPA s.5: no tobacco advertising",
   "value": "Only restricted boards at point of sale",
   "role": "HV",
   "source": "Wikipedia – COTPA (https://en.wikipedia.org/wiki/Cigarettes_and_Other_Tobacco_Products_Act,_2003)",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "COTPA s.4: no smoking in public places",
   "value": "Fine up to ₹200; shop cannot let customers smoke at counter if public place",
   "role": "RE",
   "source": "Wikipedia – COTPA (https://en.wikipedia.org/wiki/Cigarettes_and_Other_Tobacco_Products_Act,_2003)",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Compliance reality near schools",
   "value": "Noida study: \"No tobacco\" signboard compliance 7% private schools, 0% govt schools (older study)",
   "role": "RE",
   "source": "ResearchGate – Noida study (https://researchgate.net/profile/Shibli-Sayeed/publication/313114542_Compliance_of_a_Government_Act_on_Cigarettes_and_Other_Tobacco_Products_around_Educational_Institutions_of_Noida/links/5c98b292299bf1116945a22a/Compliance-of-a-Government-Act-on-Cigarettes-and-Other-Tobacco-Products-around-Educational-Institutions-of-Noida.pdf)",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "GST on tobacco/pan masala",
   "value": "40% from 1 Feb 2026 (previously 28% + compensation cess); bidi 18%; GST on MRP basis (Rule 31D)",
   "role": "HV",
   "source": "Tally Solutions (https://tallysolutions.com/smart-moves/expert-insights/paandemic-of-taxes-getting-ready-for-feb-1st-gst-shake-up/); WION (https://www.wionews.com/india-news/how-much-will-your-cigarette-cost-from-feb-1-beedi-pan-masala-to-get-costlier-as-centre-imposes-new-excise-duty-cess-1767254899124/amp)",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Date note: 40% slab vs tobacco",
   "value": "The 40% slab was created with GST 2.0 on 22 Sep 2025, but tobacco/pan masala stayed at 28% + cess until 1 Feb 2026",
   "role": "HV",
   "source": "Tally Solutions (https://tallysolutions.com/smart-moves/expert-insights/paandemic-of-taxes-getting-ready-for-feb-1st-gst-shake-up/)",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Additional excise on cigarettes",
   "value": "₹2,050–₹8,500 per 1,000 sticks by length/filter, from 1 Feb 2026",
   "role": "HV",
   "source": "Business Today (https://www.businesstoday.in/amp/latest/corporate/story/with-tax-rejig-cigarettes-likely-to-become-costlier-from-february-1-509037-2026-01-01); Onmanorama (https://www.onmanorama.com/news/business/2026/02/02/cigarette-price-hike-to-hit-smokers-in-india.amp.html)",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Gutkha / flavoured chewing tobacco bans",
   "value": "FSS (Prohibition & Restriction on Sales) Regulations 2011; state food-safety commissioners ban for 1 year, renewed annually; 24 states + 3 UTs by May 2013; Delhi 2015 extended to twin-packs (varies by: State)",
   "role": "RE",
   "source": "Wikipedia – Gutka (https://en.wikipedia.org/wiki/Gutka)",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Penalty for selling banned food products",
   "value": "Fine up to ₹25,000 (product injurious to health) + possible imprisonment",
   "role": "RE",
   "source": "Wikipedia – Gutka (https://en.wikipedia.org/wiki/Gutka)",
   "estimate": false
  },
  {
   "id": "J12",
   "cat": "J Regulation & compliance",
   "name": "Enforcement gap",
   "value": "Gutkha still sold under the counter; stricter in Mumbai/Delhi",
   "role": "RE",
   "source": "Wikipedia – Gutka (https://en.wikipedia.org/wiki/Gutka)",
   "estimate": false
  },
  {
   "id": "J13",
   "cat": "J Regulation & compliance",
   "name": "FSSAI registration",
   "value": "Basic registration (turnover ≤₹1.5 cr), ₹100/year",
   "role": "PD",
   "source": "Brief constants; fee Est. from FSSAI schedule",
   "estimate": true
  },
  {
   "id": "J14",
   "cat": "J Regulation & compliance",
   "name": "Shops & Establishments registration",
   "value": "₹0–₹5,000 depending on state (varies by: State)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J15",
   "cat": "J Regulation & compliance",
   "name": "Municipal trade licence",
   "value": "₹500–₹5,000/year (varies by: City)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J16",
   "cat": "J Regulation & compliance",
   "name": "Street vending certificate (gumti/thela)",
   "value": "Under Street Vendors Act 2014 via Town Vending Committee; fee nominal (varies by: City)",
   "role": "PD",
   "source": "Est. (fees vary by city; not verified this session)",
   "estimate": true
  },
  {
   "id": "J17",
   "cat": "J Regulation & compliance",
   "name": "Municipal kiosk allotment (where offered)",
   "value": "Tender/licence fee ₹1k–10k/month for prime kiosks (varies by: Metros (e.g. NDMC, BMC))",
   "role": "PD",
   "source": "Est. — no current tender data found",
   "estimate": true
  },
  {
   "id": "J18",
   "cat": "J Regulation & compliance",
   "name": "Tobacco vendor licensing (proposed/selected cities)",
   "value": "Some municipalities have proposed separate tobacco-vendor licences (varies by: City)",
   "role": "RE",
   "source": "Est. — not verified this session",
   "estimate": true
  },
  {
   "id": "J19",
   "cat": "J Regulation & compliance",
   "name": "GST registration",
   "value": "Not needed below ₹40 lakh turnover (goods); composition scheme possible",
   "role": "HV",
   "source": "Brief constants",
   "estimate": false
  },
  {
   "id": "J20",
   "cat": "J Regulation & compliance",
   "name": "Legal Metrology (MRP)",
   "value": "Selling above MRP punishable",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J21",
   "cat": "J Regulation & compliance",
   "name": "Spitting/littering fines",
   "value": "Municipal fines ₹100–₹1,000 on customers/shop surroundings (varies by: City)",
   "role": "RE",
   "source": "Est.; spitting nuisance noted in Wikipedia – Paan (https://en.wikipedia.org/wiki/Paan)",
   "estimate": true
  },
  {
   "id": "J22",
   "cat": "J Regulation & compliance",
   "name": "Pavement encroachment drives",
   "value": "Removal of counter extensions/displays (varies by: City)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Shop name/heritage (\"Since 1975\", \"Banarasi\")",
   "value": "—",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Brand-sponsored signboard",
   "value": "Free from FMCG/telecom brands",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Instagram/Reels (fire paan, giant paan)",
   "value": "Viral → 2–5× footfall for weeks (varies by: T1/T2 youth)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Google Maps listing & reviews",
   "value": "Free",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Tobacco-free positioning",
   "value": "Attracts families/women; loses smokers",
   "role": "PD",
   "source": "Est.; Mast Banarasi Paan (https://www.mastbanarasipaan.com/)",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Hygiene reputation",
   "value": "Gloves, clean counter",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Personal service (remembering orders)",
   "value": "—",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K08",
   "cat": "K Marketing & reputation",
   "name": "Display of chilled drinks/lit cooler",
   "value": "—",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Betel-leaf price spike",
   "value": "×2–2.5 in days (varies by: Weather)",
   "role": "RE",
   "source": "Tribune 2019 (https://www.tribuneindia.com/news/nation/rise-in-betel-leaf-prices-makes-calcutta-paan-costlier-19216)",
   "estimate": false
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Heatwave leaf spoilage",
   "value": "Spoilage 15–30% (varies by: Summer)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Tobacco tax hike / MRP revision",
   "value": "+15–20% prices (Feb 2026) (varies by: Budget)",
   "role": "RE",
   "source": "Deccan Herald (https://www.deccanherald.com/amp/story/business%2Fcigarette-prices-may-rise-20-from-feb-1-as-excise-duty-goes-up-3848894)",
   "estimate": false
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "COTPA/food-safety raid",
   "value": "Fines ₹200 (COTPA); seizure + up to ₹25,000 (gutkha) (varies by: Enforcement drive)",
   "role": "RE",
   "source": "Deoghar NTCP (https://deoghar.nic.in/ntcp/); Wikipedia – Gutka (https://en.wikipedia.org/wiki/Gutka)",
   "estimate": false
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Encroachment eviction",
   "value": "Counter removed; days lost (varies by: Gumti)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Night theft/break-in",
   "value": "Cigarette stock prime target",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Cooler withdrawn by brand",
   "value": "Low offtake",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Power failure in summer",
   "value": "Warm drinks unsellable (varies by: T3)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Helper quits before festival",
   "value": "—",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Customer udhaar default",
   "value": "1–3% of credit sales",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Health campaign / ban on areca proposals",
   "value": "Periodic",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Local riot/curfew/bandh",
   "value": "1–3 days closed",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Counterfeit products from cheap suppliers",
   "value": "Fake chocolates/drinks",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L14",
   "cat": "L Risks & shocks",
   "name": "Road works/flyover construction",
   "value": "Footfall −30–60% for months",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "PM SVANidhi (street vendors with vending certificate/LoR)",
   "value": "Working-capital loans in tranches (restructured 2025: ₹15k / ₹25k / ₹50k), 7% interest subsidy, UPI cashback (varies by: Gumti/thela format)",
   "role": "PD",
   "source": "Est. from 2025 Cabinet restructuring (PIB page blocked this session; verify)",
   "estimate": true
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "Mudra Shishu",
   "value": "≤₹50k",
   "role": "PD",
   "source": "Brief constants",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Mudra Kishor",
   "value": "≤₹5 lakh",
   "role": "PD",
   "source": "Brief constants",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "Mudra Tarun",
   "value": "≤₹10 lakh",
   "role": "PD",
   "source": "Brief constants",
   "estimate": false
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Distributor credit",
   "value": "7–15 days on FMCG (not tobacco)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Moneylender / daily-collection loans",
   "value": "3–5% per month (varies by: T3)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "Fintech merchant loans (PhonePe/Paytm on UPI history)",
   "value": "₹10k–₹5 lakh; daily EMI deductions (varies by: UPI-heavy shops)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Family savings/self-funding",
   "value": "Most common for gumti",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Meetha paan unit economics",
   "value": "Price ₹25; cost ₹8 incl. 10% leaf spoilage → ₹17 gross (68%) (varies by: Leaf spikes push cost to ₹12–14)",
   "role": "HV",
   "source": "Est. from C02–C03, D01",
   "estimate": true
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Saada paan unit economics",
   "value": "Price ₹12; cost ₹4 → ₹8 (65%)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "₹20 cold drink",
   "value": "Cost ₹16.5–18 → ₹2–3.5 (10–18%) (varies by: Brand; Campa higher)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "₹10 chips",
   "value": "Cost ₹8.6–9 → ₹1–1.4 (10–14%)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Blended gross margin, non-tobacco mix",
   "value": "35–45% (paan-heavy shops up to 50%) (varies by: Mix)",
   "role": "HV",
   "source": "Est. — paan ~40% of sales at ~65% + packaged ~60% at ~13%",
   "estimate": true
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Blended gross margin with tobacco (real shop)",
   "value": "15–25% (tobacco 40–60% of revenue at 4–10%)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Typical owner monthly income, small T2 shop",
   "value": "₹20k–45k (varies by: Location)",
   "role": "HV",
   "source": "Est. — see weekly P&L below",
   "estimate": true
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "Typical owner monthly income, busy T1 restaurant-row shop",
   "value": "₹50k–1.2 lakh",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N09",
   "cat": "N Unit economics benchmarks",
   "name": "Franchise payback",
   "value": "12–14 months (brand claim)",
   "role": "HV",
   "source": "Mast Banarasi Paan (https://www.mastbanarasipaan.com/)",
   "estimate": false
  },
  {
   "id": "N10",
   "cat": "N Unit economics benchmarks",
   "name": "Break-even daily sales, small T2 shop",
   "value": "~₹2,000–2,500/day (varies by: Rent)",
   "role": "HV",
   "source": "Est. — fixed ₹25–30k/month ÷ 40% margin ÷ 30 days",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}