{
 "business": "poultry farm",
 "url": "https://bizgame.app/poultry-farm-business/",
 "simulator": "https://bizgame.app/play/case/poultry",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Small shed, 1,000 birds",
   "setupCostINR": 500000,
   "suggestedBudgetINR": 511500
  },
  {
   "format": "Open shed, 5,000 birds",
   "setupCostINR": 2200000,
   "suggestedBudgetINR": 2260000
  },
  {
   "format": "Two open sheds, 10,000 birds",
   "setupCostINR": 4200000,
   "suggestedBudgetINR": 4337500
  },
  {
   "format": "EC tunnel shed, 20,000 birds",
   "setupCostINR": 11000000,
   "suggestedBudgetINR": 11276000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   21500,
   69500
  ],
  "tier2": [
   8500,
   39000
  ],
  "smallTown": [
   3000,
   8000
  ]
 },
 "licences": [
  "panchayat NOC or local trade licence",
  "animal husbandry department registration",
  "pollution board consent above 25,000 birds (5,000 in some states)",
  "siting 500 m from homes and 100 m from water for farms above 5,000 birds",
  "written integrator agreement for contract farming"
 ],
 "risks": [
  "farm-gate price crashes in Shravan and Navratri",
  "summer heatwave deaths",
  "bird flu culling with late compensation",
  "feed price spikes and no insurance cover"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Shed area per bird",
   "value": "1–1.2 sq ft/bird (broiler deep litter) (Summer needs more space; EC allows denser stocking)",
   "role": "PD",
   "source": "https://www.finline.in/resource/?p=17854; https://apicol.nic.in/images/Model%20DPRs/ARD/Broiler-10000%20birds.pdf",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Open shed civil cost",
   "value": "₹200–400/sq ft (2023–24); Est. ₹250–400 in 2026 (State, steel prices)",
   "role": "PD",
   "source": "https://fard.odisha.gov.in/sites/default/files/2023-03/2.%20Support%20to%20Farmers%20for%20Broiler%20Farming%20%281000%20Bird%20Capacity%29%20under%20Deep%20Litter%20System%20in%20WSHG%20Mode.pdf; https://en.engormix.com/poultry-industry/poultry-management/rearing-systems-broiler-breeder_f93655/; https://ahvs.goa.gov.in/?p=1127",
   "estimate": true
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "EC shed cost",
   "value": "₹450–500/bird (2024); Est. ₹550–650 (2026) (Scale (10k+))",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": true
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "High-spec shed",
   "value": "₹400–600/sq ft",
   "role": "PD",
   "source": "https://en.engormix.com/poultry-industry/poultry-management/rearing-systems-broiler-breeder_f93655/",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Land need",
   "value": "5,000 birds ≈ 0.3–0.5 acre incl. buffer; 25k-bird sample ≈ 2.5 acres (T1 land costs far more)",
   "role": "PD",
   "source": "https://www.ncdc.in/documents/downloads/201804052021.Sample-DPR_-Establishment-of-Broiler-Rearing-Farm.pdf; Est.",
   "estimate": true
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Equipment set",
   "value": "Est. ₹40–60 per bird (Manual vs automatic)",
   "role": "PD",
   "source": "Est. (DPR equipment lines typically 10–20% of shed cost)",
   "estimate": true
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Borewell / water",
   "value": "Est. ₹1–2.5 lakh (Water table (Deccan, Rajasthan deeper))",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Generator / backup",
   "value": "Est. ₹1–3 lakh (10–25 kVA) (Grid reliability (T3 worse))",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "First-batch working capital (open market)",
   "value": "≈₹2.3 lakh per 1,000 birds (₹231/bird) (Feed price)",
   "role": "HV",
   "source": "Derived from https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/; https://www.theglobalstatistics.com/chicks-rate-today/",
   "estimate": true
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Contract working capital",
   "value": "₹8–12/bird",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "A11",
   "cat": "A Setup & capital",
   "name": "Shed life / depreciation",
   "value": "Est. 15–20 yrs; ₹5–10/bird/batch (Build quality)",
   "role": "HV",
   "source": "https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": true
  },
  {
   "id": "A12",
   "cat": "A Setup & capital",
   "name": "Layer unit capex",
   "value": "Est. ₹600–900/layer (Cage vs deep litter)",
   "role": "PD",
   "source": "Est. (cages ~₹250–300/bird plus ready-to-lay pullet ~₹300–350)",
   "estimate": true
  },
  {
   "id": "B01",
   "cat": "B Location & siting",
   "name": "Distance from residences",
   "value": "≥500 m (CPCB 2022, farms >5,000) (State enforcement)",
   "role": "HV",
   "source": "https://indiaenvironmentportal.org.in/reports-and-documents/environmental-guidelines-for-poultry-farms-2",
   "estimate": false
  },
  {
   "id": "B02",
   "cat": "B Location & siting",
   "name": "Distance from water course",
   "value": "≥100 m",
   "role": "HV",
   "source": "https://indiaenvironmentportal.org.in/reports-and-documents/environmental-guidelines-for-poultry-farms-2",
   "estimate": false
  },
  {
   "id": "B03",
   "cat": "B Location & siting",
   "name": "Integrator catchment",
   "value": "Contract only offered where an integrator works (Strong in TN, AP/TS, KA, MH, HR, WB)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.forbesindia.com/article/regional-goliaths/suguna-foods-meet-the-rs-9000-crore-poultry-goliath-from-tamil-nadu/80315/1",
   "estimate": false
  },
  {
   "id": "B04",
   "cat": "B Location & siting",
   "name": "Distance to market",
   "value": "T1 +₹3–8/kg price premium (Est.) (Tier)",
   "role": "HV",
   "source": "Est. (lower transport cost and shrink to metro)",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & siting",
   "name": "Climate zone",
   "value": "Coastal AP and the Deccan are hot-humid; north plains reach 45°C+ (Region)",
   "role": "HV",
   "source": "https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878; https://navbharatlive.com/maharashtra/bhandara/lakhandur-heatwave-country-chicken-death-loss-1754153.html",
   "estimate": false
  },
  {
   "id": "B06",
   "cat": "B Location & siting",
   "name": "Road access",
   "value": "Needed for 5–10 t lifts (Monsoon)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & siting",
   "name": "Biosecurity spacing",
   "value": "Dense clusters (Namakkal, Godavari) spread disease faster (Cluster density)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & siting",
   "name": "Land cost / lease",
   "value": "Est. T1 ₹50k–1.5 lakh/acre/yr; T3 ₹10–25k (Tier)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products & pricing",
   "name": "Live broiler farm-gate price",
   "value": "Historic ₹45–140; Est. 2026 band ₹85–135 (Season, region, flu)",
   "role": "HV",
   "source": "https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand; https://krishijagran.com/animal-husbandry/broiler-chicken-price-increases-due-to-higher-feed-cost/?amp=1; Est.",
   "estimate": true
  },
  {
   "id": "C02",
   "cat": "C Products & pricing",
   "name": "Price volatility",
   "value": "+40% in 10 days (₹65→90) (New Year, Shravan)",
   "role": "RE",
   "source": "https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand",
   "estimate": false
  },
  {
   "id": "C03",
   "cat": "C Products & pricing",
   "name": "Retail chicken price",
   "value": "₹200–300/kg (AP, Aug 2026) (City)",
   "role": "HV",
   "source": "https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631",
   "estimate": false
  },
  {
   "id": "C04",
   "cat": "C Products & pricing",
   "name": "Dressing yield",
   "value": "≈700 g/kg",
   "role": "HV",
   "source": "https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products & pricing",
   "name": "Growing charge (contract)",
   "value": "2024: ₹8–15; Est. 2026 ₹10–15; blog claims ₹18–35 (Integrator, shed type)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": true
  },
  {
   "id": "C06",
   "cat": "C Products & pricing",
   "name": "Minimum GC",
   "value": "≈₹10/kg (2024 example) (Integrator)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.forbesindia.com/article/regional-goliaths/suguna-foods-meet-the-rs-9000-crore-poultry-goliath-from-tamil-nadu/80315/1",
   "estimate": false
  },
  {
   "id": "C07",
   "cat": "C Products & pricing",
   "name": "GC incentive",
   "value": "Lifts realised GC by ₹3–5/kg (Performance)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "C08",
   "cat": "C Products & pricing",
   "name": "Target sale weight",
   "value": "1.8–2.5 kg (Market (south prefers ~2 kg))",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "C09",
   "cat": "C Products & pricing",
   "name": "Sale timing",
   "value": "Holding past day 42 worsens FCR (Price outlook)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C10",
   "cat": "C Products & pricing",
   "name": "Egg price (NECC)",
   "value": "₹636–678 (Jul 2026) (Region, winter)",
   "role": "HV",
   "source": "https://www.kisandeals.com/egg-rate/tamil-nadu/namakkal; https://www.kisandeals.com/egg-rate/punjab/ludhiana",
   "estimate": false
  },
  {
   "id": "C11",
   "cat": "C Products & pricing",
   "name": "Desi/Kadaknath price",
   "value": "₹400–900; country bird ~₹750 (Urban premium)",
   "role": "HV",
   "source": "https://www.gaonconnection.com/read/low-maintenance-kadaknath-earns-huge-profits-to-the-poultry-farmers-46334; https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631",
   "estimate": false
  },
  {
   "id": "C12",
   "cat": "C Products & pricing",
   "name": "Kadaknath egg",
   "value": "≈₹25",
   "role": "HV",
   "source": "https://30stades.com/farming/jhabua-housewife-pushpa-dohare-becomes-entrepreneur-kadaknath-chicken-farming-sells-at-rs-500-per-kg-4538532",
   "estimate": false
  },
  {
   "id": "C13",
   "cat": "C Products & pricing",
   "name": "Litter manure sale",
   "value": "Est. ₹1–3/bird (Farmer demand)",
   "role": "PD",
   "source": "Est. (sold to farmers by the trolley)",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products & pricing",
   "name": "Spent hens (layers)",
   "value": "Est. ₹60–100/bird",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Day-old chick price",
   "value": "₹30–40 (Jul 2026); small buyers ₹38–50 (State, week, season)",
   "role": "HV",
   "source": "https://www.theglobalstatistics.com/chicks-rate-today/; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Broiler feed price",
   "value": "₹46 (Sep 2026), up from ₹40 (Maize and soymeal prices)",
   "role": "HV",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Maize price",
   "value": "₹2,759–2,810 (Aug 2026) (Kharif harvest (Oct), ethanol demand)",
   "role": "HV",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/; https://nutrinews.com/en/soybean-meal-price-surge-rattles-indias-poultry-sector/",
   "estimate": false
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Soymeal price",
   "value": "₹38k (Aug 25) → ₹58k peak → ~₹49–50k (Soy crop, imports)",
   "role": "HV",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/; https://nutrinews.com/en/soybean-meal-price-surge-rattles-indias-poultry-sector/",
   "estimate": false
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Feed per bird",
   "value": "3.3 kg (2 kg bird); 4.0 kg (2.5 kg bird) (Shed, genetics)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Layer feed",
   "value": "₹30–32",
   "role": "HV",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/",
   "estimate": false
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Medicine and vaccine",
   "value": "₹8–15 (integrator pays under contract) (Disease pressure)",
   "role": "PD",
   "source": "https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Litter (rice husk etc.)",
   "value": "₹4–8 (Paddy regions cheaper)",
   "role": "PD",
   "source": "https://www.agrifarming.in/broiler-farming-profit-per-bird; https://www.tribuneindia.com/news/bathinda/chicken-prices-zoom-as-input-cost-increases-production-dips-396901",
   "estimate": false
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Chick quality",
   "value": "Weak chicks raise week-1 mortality (Hatchery)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Feed supply delays",
   "value": "Top constraint for TN growers (Integrator)",
   "role": "RE",
   "source": "https://krishikosh.egranth.ac.in/handle/1/5810148798",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "GM soymeal import",
   "value": "1.5 Mt asked for (Govt decision)",
   "role": "RE",
   "source": "https://nutrinews.com/en/soybean-meal-price-surge-rattles-indias-poultry-sector/",
   "estimate": false
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Feed bag credit",
   "value": "Est. 15–30 days (Relationship)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Batch size",
   "value": "1,000–10,000 (small); EC 9k–25k (Capital)",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Grow-out days",
   "value": "Open 34–42 d; EC 32–37 d (Target weight)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Cleanout / downtime",
   "value": "14–20 d (Disease)",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Batches per year",
   "value": "6 (realistic); 7–8 claimed (Downtime)",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "FCR",
   "value": "EC 1.45–1.6; open 1.6–1.8; poor 2.2+ (Management, heat)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Mortality",
   "value": "EC 3–5%; open 10–12% (worst) / 3–4% (good) (Season, skill)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Brooding (days 0–14)",
   "value": "Gas/charcoal/electric; winter needs more (Season)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Electricity per bird",
   "value": "₹5–10/bird (Summer fans; EC much higher)",
   "role": "HV",
   "source": "https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Water use",
   "value": "Est. ~2x feed intake by weight; up 50–100% in heat (Temperature)",
   "role": "HV",
   "source": "Est. (standard broiler rule of thumb)",
   "estimate": true
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Lighting program",
   "value": "Est. 23L:1D early, then 20L (Shed)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E11",
   "cat": "E Operations & capacity",
   "name": "Biosecurity level",
   "value": "Est. ₹1–3/bird (Skill)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E12",
   "cat": "E Operations & capacity",
   "name": "Cooling",
   "value": "Est. ₹20–60k per 5k-bird open shed (Summer)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E13",
   "cat": "E Operations & capacity",
   "name": "Weighing / lifting",
   "value": "Integrator or trader arranges",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E14",
   "cat": "E Operations & capacity",
   "name": "Litter quality",
   "value": "Wet litter in monsoon raises ammonia (Monsoon)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E15",
   "cat": "E Operations & capacity",
   "name": "Layer laying %",
   "value": "Est. 80–90% peak (Age, heat)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Labour per bird",
   "value": "₹8–15/bird (Tier)",
   "role": "PD",
   "source": "https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Workers needed",
   "value": "Est. 1 per 5,000 birds (open); EC 1 per 10–15k (Automation)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Farm worker wage",
   "value": "Est. T1 ₹14–18k; T2 ₹11–14k; T3 ₹8–11k, often with housing (Tier, state)",
   "role": "HV",
   "source": "Est. (rural unskilled wage levels)",
   "estimate": true
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Family labour",
   "value": "Most small contract farms",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Night watch",
   "value": "Needed in summer (Season)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Attrition",
   "value": "Est. high in T1 (factory jobs) (Tier)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Skill / training",
   "value": "Free KVK courses",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Catching crew",
   "value": "Est. ₹0.5–1/bird (often trader-paid)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Shravan",
   "value": "Retail −20% in 4 days (North, west, south (AP))",
   "role": "RE",
   "source": "https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631",
   "estimate": false
  },
  {
   "id": "G02",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Navratri / Dussehra",
   "value": "Est. −10 to −15% (Stronger in the north and west)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Karthika masam",
   "value": "Est. −10 to −20% (Telugu states)",
   "role": "RE",
   "source": "Est. (same mechanism as Shravan)",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Winter",
   "value": "Demand up for eggs and broilers (North strongest)",
   "role": "HV",
   "source": "https://www.tribuneindia.com/news/amritsar/egg-broiler-demand-rise-with-fall-in-temperature-513848; https://www.kisandeals.com/egg-rate/tamil-nadu/namakkal",
   "estimate": false
  },
  {
   "id": "G05",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "New Year / Christmas",
   "value": "Farm-gate +38% (₹65→90) (Metros)",
   "role": "RE",
   "source": "https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand",
   "estimate": false
  },
  {
   "id": "G06",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Eid / Bakrid",
   "value": "Est. +5 to +15% (Region)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G07",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Sunday demand",
   "value": "Est. retail sales 1.5–2x on Sundays (Urban)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Summer demand",
   "value": "Est. demand soft, but supply falls from heat",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Bird flu scare",
   "value": "Prices to ₹15/kg (2006); −22–25% (Feb 2025) (News)",
   "role": "RE",
   "source": "https://www.thepoultrysite.com/news/2013/06/surging-feed-costs-drive-broiler-prices-to-record-high; https://www.icra.in/Rating/DownloadResearchSummaryReport?id=6224",
   "estimate": false
  },
  {
   "id": "G10",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Wedding season",
   "value": "Est. bulk demand up (Region)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers (price drivers for a farm)",
   "name": "Mutton price",
   "value": "₹850+/kg (AP 2026)",
   "role": "HV",
   "source": "https://www.deccanchronicle.com/southern-states/andhra-pradesh/chicken-prices-fall-sharply-with-advent-of-holy-shravana-month-1979631",
   "estimate": false
  },
  {
   "id": "H01",
   "cat": "H Customer (buyer) behaviour",
   "name": "Buyer type",
   "value": "Integrator (contract); trader or lifter (open); retailer (T3) (Model)",
   "role": "PD",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "H02",
   "cat": "H Customer (buyer) behaviour",
   "name": "Payment timing (contract)",
   "value": "About every 2 months (per batch); delays are common (Integrator)",
   "role": "HV",
   "source": "https://www.forbesindia.com/article/regional-goliaths/suguna-foods-meet-the-rs-9000-crore-poultry-goliath-from-tamil-nadu/80315/1; https://krishikosh.egranth.ac.in/handle/1/5810148798",
   "estimate": false
  },
  {
   "id": "H03",
   "cat": "H Customer (buyer) behaviour",
   "name": "Trader credit",
   "value": "Est. 3–15 days; default risk (Trader)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer (buyer) behaviour",
   "name": "Price discovery",
   "value": "BCC/NECC-type daily paper rates (Region)",
   "role": "HV",
   "source": "https://www.thepoultrysite.com/news/2018/11/broiler-prices-hit-unprecedented-high-in-tamil-nadu; https://www.kisandeals.com/egg-rate/tamil-nadu/namakkal",
   "estimate": false
  },
  {
   "id": "H05",
   "cat": "H Customer (buyer) behaviour",
   "name": "Weight preference",
   "value": "South 1.8–2.2 kg; hotels prefer larger (Region)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H06",
   "cat": "H Customer (buyer) behaviour",
   "name": "UPI / bank transfer",
   "value": "Integrators pay by bank; traders mix cash and UPI",
   "role": "HV",
   "source": "Est. (brief's ~87% UPI share is for retail payments)",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer (buyer) behaviour",
   "name": "Direct-to-retail",
   "value": "Est. +₹5–10/kg over trader (T3)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer (buyer) behaviour",
   "name": "Bargaining at lift",
   "value": "Est. ±₹2–5/kg (Glut)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "Integrator dominance",
   "value": "Suguna ~15%; backward integration ~90%",
   "role": "HV",
   "source": "https://www.forbesindia.com/article/regional-goliaths/suguna-foods-meet-the-rs-9000-crore-poultry-goliath-from-tamil-nadu/80315/1; https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Weekly chick placements",
   "value": "~14 crore DOCs/week (Season)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Market size",
   "value": "~1,300 crore kg/yr; >₹2.5 lakh crore retail",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Contract farmer base",
   "value": "IB ~30k; Suguna 40k+",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.forbesindia.com/article/regional-goliaths/suguna-foods-meet-the-rs-9000-crore-poultry-goliath-from-tamil-nadu/80315/1",
   "estimate": false
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Integrator dumping",
   "value": "Est. glut weeks −₹10–20/kg (Oversupply)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Branded/frozen chicken",
   "value": "Est. small share of meat sales (Metros)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Neighbour farm density",
   "value": "Est. more farms means cheaper inputs but more disease (Region)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "CTE/CTO",
   "value": ">25,000 birds (CPCB 2022); some states >5,000 (State)",
   "role": "HV",
   "source": "https://indiaenvironmentportal.org.in/reports-and-documents/environmental-guidelines-for-poultry-farms-2; https://www.greentribunal.gov.in/sites/default/files/news_updates/14720_0.pdf",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "Consent validity",
   "value": "15 yrs",
   "role": "HV",
   "source": "https://indiaenvironmentportal.org.in/reports-and-documents/environmental-guidelines-for-poultry-farms-2",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "NGT 5,000 threshold",
   "value": "Siting applies above 5,000 from 1 Jan 2023",
   "role": "HV",
   "source": "https://www.livelaw.in/amp/environment/operation-of-poultry-farms-has-potential-to-damage-to-the-environment-which-needs-to-be-regulated-ngt-issues-directions-read-order-163216",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "Panchayat NOC / trade licence",
   "value": "Est. ₹500–5,000 (State)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "Manure / dead-bird disposal",
   "value": "Pits or composting required by CPCB",
   "role": "PD",
   "source": "https://indiaenvironmentportal.org.in/reports-and-documents/environmental-guidelines-for-poultry-farms-2",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Fly and odour complaints",
   "value": "Can lead to PCB or NGT action (T1)",
   "role": "RE",
   "source": "https://blog.ipleaders.in/national-green-tribunals-order-operation-regulation-poultry-farms-respect-environmental-welfare/",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "GST on live birds",
   "value": "Nil (Est.)",
   "role": "HV",
   "source": "Est. (live poultry exempt; 0% slab)",
   "estimate": true
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Income tax",
   "value": "Not agricultural income (Est.)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Contract agreement",
   "value": "Favours integrator",
   "role": "HV",
   "source": "https://epubs.icar.org.in/index.php/IJAnS/article/view/2237",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "HPAI cull orders",
   "value": "Within infected zone (Outbreak)",
   "role": "RE",
   "source": "https://ground.news/article/90-days-after-bird-flu-outbreak-navapur-poultry-farmers-still-await-8-crore-compensation; https://english.madhyamam.com/india/bird-flu-confirmed-in-9-states-for-poultry-govt-to-compensate-farmers-for-losses-754705",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Electricity tariff category",
   "value": "Est. several states charge concessional agri/poultry tariffs (State)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Integrator rating",
   "value": "Good FCR and mortality get chick priority and incentives (Performance)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html",
   "estimate": false
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "Trader relationships",
   "value": "Fewer distress sales",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Desi/organic branding",
   "value": "Kadaknath ~3x broiler (Urban)",
   "role": "PD",
   "source": "https://www.gaonconnection.com/read/low-maintenance-kadaknath-earns-huge-profits-to-the-poultry-farmers-46334",
   "estimate": false
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp/local sales",
   "value": "Est. T3 desi sales",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Neighbour goodwill",
   "value": "Lower complaint risk (T1)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Disease reputation",
   "value": "Integrators may drop farms with repeated losses",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Heat wave",
   "value": "20 lakh birds dead / ₹50 cr in one week (AP, May 2026) (Apr–Jun)",
   "role": "RE",
   "source": "https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878",
   "estimate": false
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Heat mortality",
   "value": "7–10% vs 2–3% normal",
   "role": "RE",
   "source": "https://www.wattagnet.com/articles/22737-heat-kills-over-17-million-broilers-in-india",
   "estimate": false
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "Bird flu outbreak",
   "value": "Cull, ban, price crash (Winter migration season)",
   "role": "RE",
   "source": "https://ground.news/article/90-days-after-bird-flu-outbreak-navapur-poultry-farmers-still-await-8-crore-compensation; https://www.icra.in/Rating/DownloadResearchSummaryReport?id=6224",
   "estimate": false
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Compensation delay",
   "value": "₹8 cr pending 90+ days (Navapur 2026) (State)",
   "role": "RE",
   "source": "https://ground.news/article/90-days-after-bird-flu-outbreak-navapur-poultry-farmers-still-await-8-crore-compensation",
   "estimate": false
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Cull compensation",
   "value": "₹90 (2021); ₹100–200 (Kerala 2025) (State)",
   "role": "HV",
   "source": "https://www.business-standard.com/article/current-affairs/drive-to-cull-poultry-birds-in-haryana-s-panchkula-amid-bird-flu-scare-121010900780_1.html; https://english.madhyamam.com/india/bird-flu-confirmed-in-9-states-for-poultry-govt-to-compensate-farmers-for-losses-754705",
   "estimate": false
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "No insurance",
   "value": "Since bird flu",
   "role": "HV",
   "source": "https://www.deccanchronicle.com/amp/southern-states/andhra-pradesh/heatwave-kills-20-lakh-poultry-birds-in-godavari-districts-1958878",
   "estimate": false
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Feed price spike",
   "value": "+15% in 4 months (2026) (Crop failure)",
   "role": "RE",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/",
   "estimate": false
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Price crash",
   "value": "Down to ₹45/kg (Oversupply, Shravan)",
   "role": "RE",
   "source": "https://www.poultryindia.co.in/news/broiler-prices-jump-new-year-demand",
   "estimate": false
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Ranikhet / IBD / CRD",
   "value": "Est. +2–10% mortality per outbreak (Vaccination)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Monsoon wet litter",
   "value": "Est. FCR +0.1 (Jul–Sep)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L11",
   "cat": "L Risks & shocks",
   "name": "Power cut in heat",
   "value": "Mass death in hours (T3 grid)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L12",
   "cat": "L Risks & shocks",
   "name": "Predators / theft",
   "value": "Est. 0.5–2% (T3)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L13",
   "cat": "L Risks & shocks",
   "name": "Integrator exit",
   "value": "Idle shed",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L14",
   "cat": "L Risks & shocks",
   "name": "Payment default (trader)",
   "value": "Est. (Open market)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L15",
   "cat": "L Risks & shocks",
   "name": "Water shortage",
   "value": "Est. (Deccan)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "NLM rural poultry subsidy",
   "value": "Up to ₹25 lakh; 1,000 parent-bird unit model (Eligibility)",
   "role": "PD",
   "source": "https://www.myscheme.gov.in/schemes/eebdrp; https://kvasu.ac.in/files/1729745670_KLDB_NLM_GUIDELINE_AUG_2024.pdf",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "AHIDF",
   "value": "8 yrs incl. 2-yr moratorium; loan up to 90%; approved to 2025-26 (Extension status unclear)",
   "role": "PD",
   "source": "https://narendramodi.in/cabinet-approves-extension-of-animal-husbandry-infrastructure-development-fund; https://en.vikaspedia.in/viewcontent/schemesall/schemes-for-farmers/animal-husbandry-infrastructure-development-fund?lgn=en",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Mudra loan",
   "value": "Shishu ≤₹50k, Kishor ≤₹5 lakh, Tarun ≤₹10 lakh, Tarun Plus ≤₹20 lakh",
   "role": "PD",
   "source": "Brief constants",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "KCC (animal husbandry)",
   "value": "Est. ₹1.6 lakh collateral-free; interest subvention on prompt repayment (Bank)",
   "role": "PD",
   "source": "Est. (KCC extended to animal husbandry in 2018–19)",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "NABARD-refinanced term loan",
   "value": "Est. 9–11% interest, 5–7 yrs, 10–25% margin money (Bank)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "PMEGP",
   "value": "Est. applies to poultry projects (Category)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M07",
   "cat": "M Financing",
   "name": "State schemes",
   "value": "Shed ₹2 lakh model (State)",
   "role": "PD",
   "source": "https://fard.odisha.gov.in/sites/default/files/2023-03/2.%20Support%20to%20Farmers%20for%20Broiler%20Farming%20%281000%20Bird%20Capacity%29%20under%20Deep%20Litter%20System%20in%20WSHG%20Mode.pdf",
   "estimate": false
  },
  {
   "id": "M08",
   "cat": "M Financing",
   "name": "Integrator support",
   "value": "Est. (Integrator)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M09",
   "cat": "M Financing",
   "name": "EMI burden",
   "value": "₹15 lakh at 10%, 7 yrs ≈ ₹25k/month (Est., standard EMI formula)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Cost of production, open shed",
   "value": "≈₹110/kg live (2026)",
   "role": "HV",
   "source": "https://vajiramandravi.com/current-affairs/why-egg-chicken-and-milk-prices-are-unlikely-to-fall-soon/; derived",
   "estimate": false
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Cost per bird placed",
   "value": "≈₹231 (2026 model); guide range ₹173–244",
   "role": "HV",
   "source": "Derived; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": true
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "Break-even farm-gate price",
   "value": "≈₹110–117/kg (large vs small farm)",
   "role": "HV",
   "source": "Derived",
   "estimate": true
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Contract net per bird",
   "value": "₹20–25 per bird (2024 example ₹23)",
   "role": "HV",
   "source": "https://eng.ruralvoice.in/agribusiness/how-we-get-chickens-on-our-platesthe-broiler-industry-is-indias-most-successful-example-of-contract-farming.html; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Open-market profit per bird",
   "value": "−₹40 to +₹50 depending on price (Est.); guide claims ₹50–100+",
   "role": "HV",
   "source": "Derived; https://www.agrifarming.in/broiler-farming-profit-per-bird",
   "estimate": true
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Contract farm payback",
   "value": "Est. 4–6 yrs on open shed",
   "role": "HV",
   "source": "Derived (₹20 lakh capex ÷ ~₹4–5 lakh/yr net)",
   "estimate": true
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Layer margin",
   "value": "Est. ₹0.8–1.5 per egg",
   "role": "HV",
   "source": "Est. (see section 7)",
   "estimate": true
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "Desi margin",
   "value": "Est. ₹150–300/kg on ₹200/kg cost",
   "role": "HV",
   "source": "https://www.gaonconnection.com/read/low-maintenance-kadaknath-earns-huge-profits-to-the-poultry-farmers-46334",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}