{
 "business": "sweet shop",
 "url": "https://bizgame.app/sweet-shop-business/",
 "simulator": "https://bizgame.app/play/case/sweetshop",
 "updated": "2026-10-25",
 "setupCostByFormat": [
  {
   "format": "Small halwai shop",
   "setupCostINR": 650000,
   "suggestedBudgetINR": 724000
  },
  {
   "format": "Standard sweet shop",
   "setupCostINR": 1200000,
   "suggestedBudgetINR": 1300000
  },
  {
   "format": "Large sweet shop / franchise",
   "setupCostINR": 3500000,
   "suggestedBudgetINR": 3722000
  }
 ],
 "monthlyNetProfitINR": {
  "metro": [
   173000,
   433000
  ],
  "tier2": [
   108500,
   260000
  ],
  "smallTown": [
   43500,
   108500
  ]
 },
 "licences": [
  "FSSAI basic registration (₹100/year up to ₹1.5 crore turnover)",
  "best-before date on every tray of loose sweets",
  "Shop & Establishment registration",
  "Fire NOC for the bhatti and LPG",
  "GST at 5% on mithai and namkeen above ₹40 lakh turnover"
 ],
 "risks": [
  "milk sweets going stale in 1–4 days",
  "pre-festival adulteration raids on khoya",
  "milk and dry-fruit price hikes",
  "halwais leaving before Diwali"
 ],
 "factors": [
  {
   "id": "A01",
   "cat": "A Setup & capital",
   "name": "Shop format: Home/stall, small shop, mid AC shop, franchise",
   "value": "see N01–N04 (varies: Tier, capital; effect: Sets capacity, rent, ticket)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A02",
   "cat": "A Setup & capital",
   "name": "Rent deposit: Advance to landlord",
   "value": "3–6 months' rent; ₹60k–1.5L small, ₹1.5–3L mid (varies: Tier, location; effect: Upfront cash)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A03",
   "cat": "A Setup & capital",
   "name": "Interior & display: Counters, glass display, lighting",
   "value": "₹80k–1.5L small; ₹2–4L mid with AC/seating (varies: Format; effect: Ticket size, footfall appeal)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A04",
   "cat": "A Setup & capital",
   "name": "Kitchen equipment: Bhatti, kadhai, burners, khoya machine",
   "value": "₹70k–1.2L small; ₹1.5–3L mid (varies: Format; effect: Capacity, fuel cost)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A05",
   "cat": "A Setup & capital",
   "name": "Display refrigeration: Chilled counters for milk sweets",
   "value": "₹80k–1.5L (mid) (varies: Format, climate; effect: Shelf life +1–2 days, wastage down)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A06",
   "cat": "A Setup & capital",
   "name": "Khoya machine: In-house khoya making",
   "value": "₹30k–60k; worth it above 50 L milk/day (varies: Volume; effect: Khoya cost −15–20%, adulteration risk down)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A07",
   "cat": "A Setup & capital",
   "name": "Opening inventory: Raw materials for start",
   "value": "₹40–80k small; ₹80k–1.5L mid (varies: Format; effect: Working capital)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A08",
   "cat": "A Setup & capital",
   "name": "Signage & branding: Board, boxes with logo",
   "value": "₹15–30k (varies: Format; effect: Visibility, gifting appeal)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A09",
   "cat": "A Setup & capital",
   "name": "POS/billing software: Billing, GST invoices, inventory",
   "value": "₹5–15k + ~₹899/mo SaaS (varies: Format; effect: Wastage tracking, compliance)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "A10",
   "cat": "A Setup & capital",
   "name": "Working capital buffer: Cash for 2–3 months",
   "value": "₹50k–1L small; ₹1–2L mid (varies: Format; effect: Survival through lean months)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "B01",
   "cat": "B Location & footfall",
   "name": "High-street rent: Market-area rent",
   "value": "₹30–80/sq ft/month (varies: Tier, market; effect: Fixed cost)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "B02",
   "cat": "B Location & footfall",
   "name": "Mall rent: Mall unit rent",
   "value": "₹100–250/sq ft/month (varies: T1/T2; effect: High cost, high ticket)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "B03",
   "cat": "B Location & footfall",
   "name": "Shop size: Floor area",
   "value": "150–300 sq ft small; 300–600 mid; ~1,000 premium (varies: Format; effect: Capacity, rent)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india; https://mastersunion.org/blog/the-sweet-recipe-for-success-lessons-from-shaishav-mittal-founder-director-of-lovely-sweets-lovely-bake-studio",
   "estimate": false
  },
  {
   "id": "B04",
   "cat": "B Location & footfall",
   "name": "Location type: Main bazaar, residential colony, highway, near temple, station",
   "value": "Footfall multiplier 0.6–1.8x (effect: Walk-in demand)",
   "role": "PD",
   "source": "Est. (temple/bazaar sites see festival crowds; colonies give steady repeat)",
   "estimate": true
  },
  {
   "id": "B05",
   "cat": "B Location & footfall",
   "name": "Temple proximity: Prasad demand (peda, laddoo, boondi)",
   "value": "+20–40% on Tue/Sat/festival days (varies: Region; effect: Demand for long-life sweets)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B06",
   "cat": "B Location & footfall",
   "name": "Highway/bus-stand site: Travellers buying boxes",
   "value": "Higher packed-box share (varies: Location; effect: Demand for 7-day+ items)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B07",
   "cat": "B Location & footfall",
   "name": "Parking/access: Car stop-ability",
   "value": "Affects premium box buyers (varies: T1/T2; effect: Ticket size)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "B08",
   "cat": "B Location & footfall",
   "name": "Local catchment income: Area affluence",
   "value": "Ticket ₹120–450 (varies: Tier; effect: Premium mix)",
   "role": "HV",
   "source": "Est. (see N05)",
   "estimate": true
  },
  {
   "id": "C01",
   "cat": "C Products, pricing & margins",
   "name": "Milk-sweet margin: Rasgulla, gulab jamun etc.",
   "value": "50–60% gross (varies: Milk price; effect: Profit)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C02",
   "cat": "C Products, pricing & margins",
   "name": "Dry-fruit sweet margin: Kaju katli etc.",
   "value": "30–40% gross (varies: Cashew price; effect: Low margin, high ticket)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C03",
   "cat": "C Products, pricing & margins",
   "name": "Namkeen/snacks margin: Namkeen, samosa, kachori",
   "value": "55–70% gross (varies: Oil, besan; effect: Profit anchor)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C04",
   "cat": "C Products, pricing & margins",
   "name": "Average mithai margin: All mithai",
   "value": "40–60% gross (varies: Mix; effect: Profit)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C05",
   "cat": "C Products, pricing & margins",
   "name": "Snack revenue share: Namkeen + snacks share",
   "value": "25–35% of revenue (varies: Region; effect: Off-season stability)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C06",
   "cat": "C Products, pricing & margins",
   "name": "Mithai price/kg, basic: Besan laddoo, boondi, barfi",
   "value": "₹300–500/kg T3; ₹400–700 T1 (varies: Tier; effect: Volume)",
   "role": "PD",
   "source": "Est. (common shop boards; khoya ₹200–375/kg input cost implies ≥₹400 for khoya sweets)",
   "estimate": true
  },
  {
   "id": "C07",
   "cat": "C Products, pricing & margins",
   "name": "Mithai price/kg, premium: Kaju katli, pista, dry-fruit",
   "value": "₹900–1,600/kg (varies: Tier, brand; effect: Gift ticket)",
   "role": "PD",
   "source": "Est. (cashew ₹900–1,000/kg input, https://english.udayavani.com/article/dry-fruit-prices-dip-on-subdued-demand-increased-supply/300243, at 30–40% margin)",
   "estimate": true
  },
  {
   "id": "C08",
   "cat": "C Products, pricing & margins",
   "name": "Gift box tiers: Pre-packed boxes",
   "value": "₹200 / 500 / 1,000 / 2,000+ (varies: Festival; effect: Ticket ×3–10)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "C09",
   "cat": "C Products, pricing & margins",
   "name": "Ultra-premium novelty: Gold-varq sweets",
   "value": "up to ₹1.11 lakh/kg (Jaipur 2025) (varies: T1, Diwali; effect: PR, tiny volume)",
   "role": "PD",
   "source": "https://embed.wionews.com/videos/diwali-s-most-expensive-mithai-rs-1-1-lakh-per-kg-jaipur-store-unveils-gold-plated-sweet-1760736171201",
   "estimate": false
  },
  {
   "id": "C10",
   "cat": "C Products, pricing & margins",
   "name": "Festival price uplift: Price raise in season",
   "value": "+10–15% (Ahmedabad 2021) (varies: Festival; effect: Margin vs. price sensitivity)",
   "role": "PD",
   "source": "https://etvbharat.com/english/bharat/customers-go-gaga-over-expensive-diwali-sweets-in-ahmedabad/na20211102134613083",
   "estimate": false
  },
  {
   "id": "C11",
   "cat": "C Products, pricing & margins",
   "name": "Samosa/kachori price: Counter snacks",
   "value": "₹15–25 T2/T3; ₹25–40 T1 (varies: Tier; effect: Footfall driver)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C12",
   "cat": "C Products, pricing & margins",
   "name": "Price sensitivity: Elasticity for everyday mithai",
   "value": "High in T3, moderate in T1 (varies: Tier; effect: Volume response)",
   "role": "HV",
   "source": "Est. (T3 buyers trade down to cheaper laddoo; T1 gift buyers prefer brand)",
   "estimate": true
  },
  {
   "id": "C13",
   "cat": "C Products, pricing & margins",
   "name": "Sugar-free / low-sugar line: Diabetic-friendly sweets",
   "value": "+15–30% price premium (varies: T1/T2; effect: New segment)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "C14",
   "cat": "C Products, pricing & margins",
   "name": "Seasonal specials: Gujiya (Holi), ghewar (Teej/Rakhi), modak (Ganesh), til laddoo (Sankranti)",
   "value": "1–3 week windows (varies: Region; effect: Spike demand)",
   "role": "PD",
   "source": "Est. (https://businesstoday.in/latest/trends/story/now-best-before-dates-for-all-of-your-favourite-sweets-274145-2020-09-28 names ghewar, gujia, modak)",
   "estimate": true
  },
  {
   "id": "D01",
   "cat": "D Inputs & supply chain",
   "name": "Milk price: Raw/packet milk",
   "value": "₹60/L toned (Mother Dairy); full cream ~₹68–72 (varies: +₹2/L May 2026; effect: Cost of all milk sweets)",
   "role": "HV",
   "source": "Brief constant; https://navbharatlive.com/india/amul-milk-becomes-expensive-price-hiked-by-up-to-rs-2-per-liter-511527.html",
   "estimate": false
  },
  {
   "id": "D02",
   "cat": "D Inputs & supply chain",
   "name": "Khoya price (bought): Market khoya",
   "value": "₹200–250/kg loose/packet (varies: Festival up; effect: Cost, quality risk)",
   "role": "PD",
   "source": "https://m.indiamart.com/impcat/milk-khoya.html",
   "estimate": false
  },
  {
   "id": "D03",
   "cat": "D Inputs & supply chain",
   "name": "Khoya yield: Milk per kg khoya",
   "value": "~4.5–5 L (varies: Fat %; effect: In-house cost)",
   "role": "HV",
   "source": "Est. (standard dairy yield)",
   "estimate": true
  },
  {
   "id": "D04",
   "cat": "D Inputs & supply chain",
   "name": "Ghee price: Cooking/premium ghee",
   "value": "Amul ₹610/L (Sep 2025); Nandini ₹715/L (varies: Brand, region; effect: Premium sweet cost)",
   "role": "HV",
   "source": "https://www.theweek.in/wire-updates/business/2025/09/20/del20-biz-amul-price-cut.html; https://deccanherald.com/india/karnataka/price-hike-alert-your-nandini-ghee-and-butter-to-cost-more-now-check-details-4085131",
   "estimate": false
  },
  {
   "id": "D05",
   "cat": "D Inputs & supply chain",
   "name": "Sugar price: Retail/bulk",
   "value": "₹59–64/kg avg (Aug–Sep 2026) (varies: Festive up; effect: Base cost)",
   "role": "HV",
   "source": "https://telanganatoday.com/sugar-prices-remain-above-rs-60-per-kg-despite-government-measures",
   "estimate": false
  },
  {
   "id": "D06",
   "cat": "D Inputs & supply chain",
   "name": "Besan price: Gram flour",
   "value": "₹90–120/kg (varies: Chana crop; effect: Laddoo/namkeen cost)",
   "role": "HV",
   "source": "Est. (no source found)",
   "estimate": true
  },
  {
   "id": "D07",
   "cat": "D Inputs & supply chain",
   "name": "Cashew price: Whole/broken",
   "value": "₹900–1,000 / ₹800–900 per kg (varies: Festive; effect: Kaju line cost)",
   "role": "HV",
   "source": "https://english.udayavani.com/article/dry-fruit-prices-dip-on-subdued-demand-increased-supply/300243",
   "estimate": false
  },
  {
   "id": "D08",
   "cat": "D Inputs & supply chain",
   "name": "Almond/pista price: Dry fruits",
   "value": "Almonds +10–20% recently (varies: Imports; effect: Premium cost)",
   "role": "HV",
   "source": "https://english.udayavani.com/article/dry-fruit-prices-dip-on-subdued-demand-increased-supply/300243",
   "estimate": false
  },
  {
   "id": "D09",
   "cat": "D Inputs & supply chain",
   "name": "Frying oil: Refined/mustard oil for namkeen",
   "value": "₹130–180/L (varies: Edible oil prices; effect: Snack cost)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D10",
   "cat": "D Inputs & supply chain",
   "name": "Commercial LPG: Bhatti fuel",
   "value": "₹2,810 per 19 kg (Delhi, Oct 2026) (varies: Monthly revision; effect: Fuel cost 4–6%)",
   "role": "HV",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "D11",
   "cat": "D Inputs & supply chain",
   "name": "Packaging: Boxes, trays, butter paper",
   "value": "3–6% of sales; branded gift box ₹15–60 each (varies: Festival; effect: Cost, gift appeal)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D12",
   "cat": "D Inputs & supply chain",
   "name": "Supplier credit: Dairy/khoya vendor terms",
   "value": "Cash daily for milk; 7–15 days for dry fruit/sugar wholesale (varies: Relationship; effect: Cash flow)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D13",
   "cat": "D Inputs & supply chain",
   "name": "Shelf-life class: Days before best-before",
   "value": "0 / 2 / 4 / 7 / 30 days by sweet (varies: Temp, humidity; effect: Wastage)",
   "role": "HV",
   "source": "https://businesstoday.in/latest/trends/story/now-best-before-dates-for-all-of-your-favourite-sweets-274145-2020-09-28",
   "estimate": false
  },
  {
   "id": "D14",
   "cat": "D Inputs & supply chain",
   "name": "Normal wastage: Unsold/expired stock",
   "value": "3–8% of mithai output (varies: Forecasting; effect: Cost)",
   "role": "HV",
   "source": "Est. (see Q2)",
   "estimate": true
  },
  {
   "id": "D15",
   "cat": "D Inputs & supply chain",
   "name": "Post-festival wastage: Overstock after peaks",
   "value": "10–15% (varies: Forecast error; effect: Cost spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "D16",
   "cat": "D Inputs & supply chain",
   "name": "Silver varq/garnish: Decoration",
   "value": "Small cost; must be food-grade (effect: Premium look)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E01",
   "cat": "E Operations & capacity",
   "name": "Operating hours: Open hours",
   "value": "7 am–10 pm (14–15 h), 7 days (varies: Region; effect: Footfall capture)",
   "role": "PD",
   "source": "Est. (breakfast snacks to after-dinner sweets)",
   "estimate": true
  },
  {
   "id": "E02",
   "cat": "E Operations & capacity",
   "name": "Production schedule: Daily batches vs. bulk",
   "value": "Milk sweets daily; dry items 2–3×/week (varies: Shelf life; effect: Wastage vs. labour)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E03",
   "cat": "E Operations & capacity",
   "name": "Halwai output: Kg per halwai per day",
   "value": "40–80 kg mixed mithai (varies: Skill, equipment; effect: Capacity cap)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E04",
   "cat": "E Operations & capacity",
   "name": "Bhatti/burner count: Cooking stations",
   "value": "2–4 small; 6–10 mid (varies: Format; effect: Capacity)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E05",
   "cat": "E Operations & capacity",
   "name": "Cold storage capacity: Chiller space",
   "value": "Limits milk-sweet stock (varies: Format; effect: Wastage, summer risk)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E06",
   "cat": "E Operations & capacity",
   "name": "Base kitchen vs. in-store: Central production",
   "value": "Chains use base kitchens (varies: Format; effect: Scale, consistency)",
   "role": "PD",
   "source": "https://www.tribuneindia.com/news/delhi/pre-diwali-crackdown-8800-litres-of-adulterated-ghee-seized-in-a-month (mentions sweet makers' base kitchens)",
   "estimate": false
  },
  {
   "id": "E07",
   "cat": "E Operations & capacity",
   "name": "Electricity: Chillers, lights, AC",
   "value": "₹4–25k/month (varies: Format, summer; effect: Fixed cost)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E08",
   "cat": "E Operations & capacity",
   "name": "Festival capacity stretch: Extra shifts, temp halwais",
   "value": "Output 3–6× for 2–3 weeks (varies: Diwali; effect: Captures spike)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "E09",
   "cat": "E Operations & capacity",
   "name": "Pre-order system: Taking advance festival orders",
   "value": "Early-bird 5–10% discount, 2 weeks ahead (varies: Diwali; effect: Forecast accuracy)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "E10",
   "cat": "E Operations & capacity",
   "name": "Hygiene standard: Cleanliness, pest control",
   "value": "Ties to inspections/reviews (effect: Risk, reputation)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F01",
   "cat": "F Labour",
   "name": "Halwai wage: Sweet maker",
   "value": "₹15,000–35,000/month (₹10–12k entry, Delhi) (varies: Skill, city; effect: Fixed cost, quality)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india; https://www.workindia.in/jobs/halwai-rohini-delhi-11543031/",
   "estimate": false
  },
  {
   "id": "F02",
   "cat": "F Labour",
   "name": "Counter staff wage: Sales",
   "value": "₹10,000–15,000/month (varies: Tier; effect: Service speed)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "F03",
   "cat": "F Labour",
   "name": "Kitchen helper wage: Helper",
   "value": "₹8,000–12,000/month (varies: Tier; effect: Capacity)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "F04",
   "cat": "F Labour",
   "name": "Staff count: Headcount",
   "value": "2–3 small; 8–10 for 1,000 sq ft (varies: Format; effect: Payroll)",
   "role": "PD",
   "source": "https://mastersunion.org/blog/the-sweet-recipe-for-success-lessons-from-shaishav-mittal-founder-director-of-lovely-sweets-lovely-bake-studio",
   "estimate": false
  },
  {
   "id": "F05",
   "cat": "F Labour",
   "name": "Payroll benchmark: Monthly payroll, premium store",
   "value": "₹2.5–3 lakh/month (varies: Format; effect: Fixed cost)",
   "role": "HV",
   "source": "https://mastersunion.org/blog/the-sweet-recipe-for-success-lessons-from-shaishav-mittal-founder-director-of-lovely-sweets-lovely-bake-studio",
   "estimate": false
  },
  {
   "id": "F06",
   "cat": "F Labour",
   "name": "Master halwai skill: Signature recipes",
   "value": "Quality multiplier 0.8–1.3 (varies: Hire; effect: Repeat rate)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F07",
   "cat": "F Labour",
   "name": "Festival bonus/overtime: Diwali bonus, extra pay",
   "value": "~1 month's wage bonus; temp halwais at 1.5–2× daily rate (varies: Diwali; effect: Cost spike, retention)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F08",
   "cat": "F Labour",
   "name": "Attrition: Halwais leaving (often migrant, from Rajasthan/UP/Bengal)",
   "value": "20–40%/yr; post-Holi/Diwali home trips (varies: Season; effect: Capacity shock)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "F09",
   "cat": "F Labour",
   "name": "Owner/family labour: Unpaid family at counter",
   "value": "Common in T2/T3 (varies: Format; effect: Hidden subsidy to profit)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G01",
   "cat": "G Demand drivers",
   "name": "Diwali season: Dhanteras–Bhai Dooj + pre-orders",
   "value": "30–40% of annual revenue (varies: Oct/Nov; effect: Peak week ~6–8×)",
   "role": "RE",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india; https://www.foodnavigator.com/Article/2025/10/10/haldirams-fuels-diwalis-billion-dollar-mithai-boom/",
   "estimate": false
  },
  {
   "id": "G02",
   "cat": "G Demand drivers",
   "name": "Raksha Bandhan: Rakhi sweets/ghewar",
   "value": "~2–3× normal week; ₹4,000 cr sweets+gifts nationally (2025) (varies: Aug; effect: Spike)",
   "role": "RE",
   "source": "https://cait.in/confluence-of-raksha-bandhan-and-quit-india-movement-on-august-9-traders-expect-business-worth-₹17000-crore/; multiplier Est.",
   "estimate": true
  },
  {
   "id": "G03",
   "cat": "G Demand drivers",
   "name": "Holi: Gujiya, thandai, namkeen",
   "value": "~2× (varies: Mar; effect: Spike + raid risk)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G04",
   "cat": "G Demand drivers",
   "name": "Wedding season: Bulk/catering orders",
   "value": "Nov–Feb, Apr–Jun; +20–50% B2B (varies: Muhurat dates; effect: Lumpy big orders)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G05",
   "cat": "G Demand drivers",
   "name": "Regional festivals: Durga Puja (East), Ganesh (West), Pongal/Sankranti (South), Lohri, Eid, Christmas",
   "value": "1.5–3× in region (varies: Region; effect: Spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G06",
   "cat": "G Demand drivers",
   "name": "Janmashtami: Peda, makhan-mishri, panjiri",
   "value": "Festive turnover ₹25,000 cr (2024, all categories) (varies: Aug/Sep; effect: Spike)",
   "role": "RE",
   "source": "https://ianslive.in/sales-turnover-in-janmashtami-festivities-soars-to-rs-25000-crore--20240828115406",
   "estimate": false
  },
  {
   "id": "G07",
   "cat": "G Demand drivers",
   "name": "Lean periods: Shraadh/Pitru Paksha, Kharmas, Navratri fasting (except vrat items)",
   "value": "−20–40% (varies: N India; effect: Dip)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G08",
   "cat": "G Demand drivers",
   "name": "Day of week: Weekends, Tue/Sat temple days",
   "value": "Sat/Sun +20–40% (effect: Demand)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G09",
   "cat": "G Demand drivers",
   "name": "Time of day: Breakfast kachori/jalebi, evening samosa, after-dinner sweets",
   "value": "Peaks 8–11 am, 5–9 pm (varies: Region; effect: Staffing)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G10",
   "cat": "G Demand drivers",
   "name": "Summer heat: Milk sweets spoil faster; kulfi/lassi up",
   "value": "Wastage +2–4 pts in May–Jun (varies: Region; effect: Cost, mix shift)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G11",
   "cat": "G Demand drivers",
   "name": "Monsoon: Fried snack demand up; footfall down on heavy-rain days",
   "value": "Snacks +15–25%, footfall −20% on rain days (varies: Jul–Sep; effect: Mix shift)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G12",
   "cat": "G Demand drivers",
   "name": "Good-news occasions: Results, jobs, births, cricket wins (\"muh meetha\")",
   "value": "Random +10–30% days (varies: Local; effect: Spike)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "G13",
   "cat": "G Demand drivers",
   "name": "Corporate Diwali gifting: B2B box orders",
   "value": "₹2–5 lakh extra per shop at Diwali (varies: Tier, office density; effect: Big ticket)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "G14",
   "cat": "G Demand drivers",
   "name": "Health trend: Sugar/diabetes concern, gifting dry fruits/chocolates instead",
   "value": "Slow erosion of everyday mithai, est. −1–3%/yr (varies: T1; effect: Demand)",
   "role": "HV",
   "source": "Est. (https://www.freepressjournal.in/india/desi-mithai-preferred-to-chocolates-for-diwali indicates mithai still preferred for Diwali)",
   "estimate": true
  },
  {
   "id": "H01",
   "cat": "H Customer behaviour",
   "name": "Average ticket, normal day: Per bill",
   "value": "₹120–200 T3; ₹200–300 T2; ₹300–450 T1 (varies: Tier; effect: Revenue)",
   "role": "HV",
   "source": "Est. (¼–½ kg mithai + snacks)",
   "estimate": true
  },
  {
   "id": "H02",
   "cat": "H Customer behaviour",
   "name": "Festival ticket: Per bill at Diwali",
   "value": "₹800–3,000 (multiple boxes) (varies: Festival; effect: Revenue spike)",
   "role": "HV",
   "source": "Est. (gift box tiers ₹200–2,000+, https://www.dineopen.com/blog/how-to-start-sweet-shop-india)",
   "estimate": true
  },
  {
   "id": "H03",
   "cat": "H Customer behaviour",
   "name": "Repeat rate: Regular local customers",
   "value": "50–70% of bills from regulars (varies: Location; effect: Stable base)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H04",
   "cat": "H Customer behaviour",
   "name": "Pre-search behaviour: Google before visiting",
   "value": ">60% of customers (varies: Tier; effect: Online visibility)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "H05",
   "cat": "H Customer behaviour",
   "name": "WhatsApp ordering: Festive orders via WhatsApp",
   "value": "20–30% of festive orders (effect: Order capture)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "H06",
   "cat": "H Customer behaviour",
   "name": "UPI share: Digital payment share",
   "value": "60–80% of bills (lower for ₹20 samosa tickets) (varies: Tier, ticket; effect: Cash handling)",
   "role": "HV",
   "source": "Brief constant (87% national, lower small tickets); Est.",
   "estimate": true
  },
  {
   "id": "H07",
   "cat": "H Customer behaviour",
   "name": "Udhaar/credit: Credit to regulars and caterers",
   "value": "2–5% of sales outstanding; B2B 15–30 days (varies: T3 higher; effect: Cash flow, bad debt)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H08",
   "cat": "H Customer behaviour",
   "name": "Freshness sensitivity: Buyers check dates and taste",
   "value": "Stale batch → repeat rate −10–20% (effect: Reputation)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "H09",
   "cat": "H Customer behaviour",
   "name": "Brand loyalty: \"Famous old shop\" premium",
   "value": "10–30% price premium for heritage names (varies: Local; effect: Pricing power)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I01",
   "cat": "I Competition & market",
   "name": "National chains: Haldiram's, Bikanervala, Bikaji etc.",
   "value": "Haldiram's ~$1.9 bn group turnover (varies: T1/T2; effect: Steal gift/packaged demand)",
   "role": "HV",
   "source": "https://www.foodnavigator.com/Article/2025/10/10/haldirams-fuels-diwalis-billion-dollar-mithai-boom/",
   "estimate": false
  },
  {
   "id": "I02",
   "cat": "I Competition & market",
   "name": "Local competitor density: Other halwais within 1 km",
   "value": "2–10 (varies: Tier; effect: Price pressure)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "I03",
   "cat": "I Competition & market",
   "name": "Dairy-brand packaged mithai: Amul, Mother Dairy etc.",
   "value": "Growing (varies: T1/T2; effect: Competes on trust/price)",
   "role": "HV",
   "source": "https://agronfoodprocessing.com/along-with-the-supply-of-dairy-big-players-venture-into-packaged-mithai-segment/",
   "estimate": false
  },
  {
   "id": "I04",
   "cat": "I Competition & market",
   "name": "Quick commerce: Blinkit, Instamart, Zepto selling packed sweets & namkeen",
   "value": "Blinkit 424 mn orders FY25 (varies: T1 mainly; effect: Packaged namkeen/soan papdi substitution)",
   "role": "HV",
   "source": "https://www.spglobal.com/market-intelligence/en/news-insights/research/2025/08/eternal-s-blinkit-outpaces-swiggy-s-instamart-in-quick-commerce-",
   "estimate": false
  },
  {
   "id": "I05",
   "cat": "I Competition & market",
   "name": "Food-app listing: Zomato/Swiggy delivery",
   "value": "Commission ~18–30% (varies: T1/T2; effect: New demand, lower margin)",
   "role": "PD",
   "source": "Est. (typical aggregator commissions)",
   "estimate": true
  },
  {
   "id": "I06",
   "cat": "I Competition & market",
   "name": "Market size: Indian sweets",
   "value": "$1.11 bn (2025) to $1.76 bn (2031, Mordor, organized); ₹60–65k cr traditional (2021) (effect: Context)",
   "role": "HV",
   "source": "https://www.mordorintelligence.com/industry-reports/india-sweets-market; https://agronfoodprocessing.com/along-with-the-supply-of-dairy-big-players-venture-into-packaged-mithai-segment/",
   "estimate": false
  },
  {
   "id": "I07",
   "cat": "I Competition & market",
   "name": "Organized packaged growth: Packaged sweets",
   "value": "~16%+ CAGR; ₹8,431 cr (2025) (effect: Long-run shift to brands)",
   "role": "HV",
   "source": "https://www.foodnavigator.com/Article/2025/10/10/haldirams-fuels-diwalis-billion-dollar-mithai-boom/; https://www.imarcgroup.com/india-packaged-sweets-market/toc",
   "estimate": false
  },
  {
   "id": "I08",
   "cat": "I Competition & market",
   "name": "Home bakers/chocolate gifting: Substitutes for gifts",
   "value": "Growing in T1 (varies: T1; effect: Gift share loss)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "J01",
   "cat": "J Regulation & compliance",
   "name": "FSSAI registration/licence: Basic up to ₹1.5 cr turnover; State licence above",
   "value": "Basic ~₹100/yr; State ₹2,000–5,000/yr (varies: Turnover; effect: Legal to operate)",
   "role": "PD",
   "source": "Brief constant; https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "J02",
   "cat": "J Regulation & compliance",
   "name": "Best-before display: Mandatory on loose-sweet trays since 1 Oct 2020",
   "value": "Shop decides shelf life (effect: Fine if missing)",
   "role": "PD",
   "source": "https://ssrana.in/articles/best-before-date-sweets-mandatory-october1-fssai/",
   "estimate": false
  },
  {
   "id": "J03",
   "cat": "J Regulation & compliance",
   "name": "GST on sweets/namkeen: Loose or packed",
   "value": "5% (since 22 Sep 2025; namkeen was 12%) (effect: Price/compliance)",
   "role": "HV",
   "source": "https://taxgarden.in/blog/income-tax-for-sweet-shop-owners-mithai-namkeen-india-ay-2026-27; https://blog.petpooja.com/finance-compliance/gst-on-sweets-and-festive-food-full-list/",
   "estimate": false
  },
  {
   "id": "J04",
   "cat": "J Regulation & compliance",
   "name": "GST on dine-in: Restaurant service",
   "value": "5% without ITC (varies: Seating; effect: Margin)",
   "role": "PD",
   "source": "https://taxgarden.in/blog/income-tax-for-sweet-shop-owners-mithai-namkeen-india-ay-2026-27",
   "estimate": false
  },
  {
   "id": "J05",
   "cat": "J Regulation & compliance",
   "name": "GST registration threshold: Goods",
   "value": "₹40 lakh turnover (effect: Compliance cost)",
   "role": "HV",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "J06",
   "cat": "J Regulation & compliance",
   "name": "Shop & Establishment: Municipal/labour registration",
   "value": "₹500–2,000 (varies: State; effect: Legal)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "J07",
   "cat": "J Regulation & compliance",
   "name": "Health trade licence: Municipal",
   "value": "₹1,000–5,000/yr (varies: City; effect: Legal)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "J08",
   "cat": "J Regulation & compliance",
   "name": "Fire NOC: Bhatti/LPG use",
   "value": "₹2,000–5,000 (varies: City; effect: Legal, fire risk)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "J09",
   "cat": "J Regulation & compliance",
   "name": "Pre-festival food-safety raids: State drives on khoya/ghee/paneer",
   "value": "Thousands of kg seized per state (UP ~3,000 quintals, Oct 2025) (varies: Diwali, Holi; N India; effect: Seizure, closure, bad press)",
   "role": "RE",
   "source": "https://www.theweek.in/wire-updates/national/2025/10/15/des62-up-adulteration-crackdown.html; https://www.tribuneindia.com/news/delhi/pre-diwali-crackdown-8800-litres-of-adulterated-ghee-seized-in-a-month",
   "estimate": false
  },
  {
   "id": "J10",
   "cat": "J Regulation & compliance",
   "name": "Sample failure: Lab finds starch/SMP in khoya",
   "value": "Linked to cheap bought khoya (varies: Supplier; effect: Penalty, reputation)",
   "role": "RE",
   "source": "https://www.tribuneindia.com/news/punjab/diwali-dampener-1000-kg-spurious-khoya-seized-from-bus",
   "estimate": false
  },
  {
   "id": "J11",
   "cat": "J Regulation & compliance",
   "name": "Weights & measures: Box weight exclusion, legal metrology",
   "value": "Selling \"box weight\" as sweet weight draws complaints (effect: Fine risk)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K01",
   "cat": "K Marketing & reputation",
   "name": "Google Business profile: Maps listing, reviews",
   "value": ">60% search before visit (varies: Tier; effect: Footfall +10–30%)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "K02",
   "cat": "K Marketing & reputation",
   "name": "WhatsApp catalogue/broadcast: Festive order capture",
   "value": "20–30% festive orders (effect: Pre-orders)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "K03",
   "cat": "K Marketing & reputation",
   "name": "Corporate outreach: B2B gift catalogue, 10–15% bulk discount",
   "value": "+₹2–5 lakh at Diwali (varies: Office density; effect: Revenue)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "K04",
   "cat": "K Marketing & reputation",
   "name": "Branded packaging: Logo boxes, premium gift hampers",
   "value": "+5–15% gift price realisation (varies: Tier; effect: Ticket)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K05",
   "cat": "K Marketing & reputation",
   "name": "Heritage/\"since 19xx\" brand: Reputation stock",
   "value": "Builds over years (effect: Pricing power)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K06",
   "cat": "K Marketing & reputation",
   "name": "Free tasting/samples: Counter sampling",
   "value": "0.5–1% of sales (effect: Conversion)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "K07",
   "cat": "K Marketing & reputation",
   "name": "Adulteration news: Negative press on raids",
   "value": "Footfall −20–50% for weeks (varies: Local; effect: Reputation shock)",
   "role": "RE",
   "source": "Est. (raid coverage in https://www.tribuneindia.com/news/delhi/pre-diwali-crackdown-8800-litres-of-adulterated-ghee-seized-in-a-month)",
   "estimate": true
  },
  {
   "id": "L01",
   "cat": "L Risks & shocks",
   "name": "Milk price hike: Dairy price revision",
   "value": "+₹2/L (May 2026) ≈ +₹9–10/kg on khoya sweets (varies: 1–2×/yr; effect: Margin squeeze)",
   "role": "RE",
   "source": "https://navbharatlive.com/india/amul-milk-becomes-expensive-price-hiked-by-up-to-rs-2-per-liter-511527.html; calc Est.",
   "estimate": true
  },
  {
   "id": "L02",
   "cat": "L Risks & shocks",
   "name": "Sugar spike: Festive/policy-driven",
   "value": "₹55–64/kg swings within weeks (varies: Policy; effect: Cost)",
   "role": "RE",
   "source": "https://telanganatoday.com/sugar-prices-remain-above-rs-60-per-kg-despite-government-measures",
   "estimate": false
  },
  {
   "id": "L03",
   "cat": "L Risks & shocks",
   "name": "LPG price revision: Monthly",
   "value": "±₹50–200/cylinder (varies: Monthly; effect: Fuel cost)",
   "role": "RE",
   "source": "Est. (monthly revision practice)",
   "estimate": true
  },
  {
   "id": "L04",
   "cat": "L Risks & shocks",
   "name": "Food-poisoning complaint: Spoiled milk sweet",
   "value": "Rare; severe impact (varies: Summer; effect: Closure/press)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L05",
   "cat": "L Risks & shocks",
   "name": "Fire: Bhatti/oil fire",
   "value": "Rare (effect: Shutdown)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L06",
   "cat": "L Risks & shocks",
   "name": "Halwai walk-out pre-Diwali: Key staff poached",
   "value": "Capacity −30–50% at peak (varies: Diwali; effect: Lost sales)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L07",
   "cat": "L Risks & shocks",
   "name": "Power cut: Chillers down",
   "value": "Milk-sweet loss (varies: T3, summer; effect: Wastage)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L08",
   "cat": "L Risks & shocks",
   "name": "Dry-fruit price swing: Cashew/almond",
   "value": "±10–20% (varies: Imports, crop; effect: Kaju margin)",
   "role": "RE",
   "source": "https://english.udayavani.com/article/dry-fruit-prices-dip-on-subdued-demand-increased-supply/300243",
   "estimate": false
  },
  {
   "id": "L09",
   "cat": "L Risks & shocks",
   "name": "Flood/heavy rain closure: Market waterlogging",
   "value": "1–3 days lost (varies: Monsoon; effect: Revenue)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "L10",
   "cat": "L Risks & shocks",
   "name": "Municipal encroachment drive: Counter/bhatti on footpath removed",
   "value": "Fine/seizure (varies: T1/T2; effect: Cost)",
   "role": "RE",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M01",
   "cat": "M Financing",
   "name": "Mudra Shishu: Micro loan",
   "value": "≤₹50,000 (effect: Stall/home start)",
   "role": "PD",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "M02",
   "cat": "M Financing",
   "name": "Mudra Kishor: Small shop loan",
   "value": "≤₹5 lakh (effect: Small shop setup)",
   "role": "PD",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "M03",
   "cat": "M Financing",
   "name": "Mudra Tarun/Tarun Plus: Larger loan",
   "value": "≤₹10 lakh / ≤₹20 lakh (varies: Repayment history; effect: Mid-size shop)",
   "role": "PD",
   "source": "Brief constant",
   "estimate": false
  },
  {
   "id": "M04",
   "cat": "M Financing",
   "name": "PMEGP: Subsidised manufacturing/service loan",
   "value": "Subsidy 15–35% of project (varies: Rural/urban, category; effect: Lower capital cost)",
   "role": "PD",
   "source": "Est. (scheme norms; not re-verified this round)",
   "estimate": true
  },
  {
   "id": "M05",
   "cat": "M Financing",
   "name": "Festival working-capital loan/OD: Short-term stock finance before Diwali",
   "value": "Interest 10–16% p.a. (varies: Bank; effect: Enables peak stock)",
   "role": "PD",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "M06",
   "cat": "M Financing",
   "name": "Supplier credit as finance: Wholesale dry-fruit credit",
   "value": "7–15 days (varies: Relationship; effect: Cash flow)",
   "role": "HV",
   "source": "Est.",
   "estimate": true
  },
  {
   "id": "N01",
   "cat": "N Unit economics benchmarks",
   "name": "Format 1: home-based / stall halwai: Home kitchen + festival orders/cart",
   "value": "₹50k–2 lakh setup (varies: T2/T3; effect: Low risk)",
   "role": "PD",
   "source": "Est. (equipment + FSSAI basic + packaging)",
   "estimate": true
  },
  {
   "id": "N02",
   "cat": "N Unit economics benchmarks",
   "name": "Format 2: small shop: 150–300 sq ft, T2/T3",
   "value": "₹5–8 lakh",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "N03",
   "cat": "N Unit economics benchmarks",
   "name": "Format 3: mid / premium AC shop",
   "value": "300–600 sq ft (mid ₹8–15 lakh); metro premium ₹15–30 lakh (varies: Tier)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "N04",
   "cat": "N Unit economics benchmarks",
   "name": "Format 4: franchise: Haldiram's / Bikanervala",
   "value": "₹30 lakh–1.5 cr+ (fee ₹5–25 lakh; royalty 5–8%) (varies: Format)",
   "role": "PD",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india; https://topfranchise.com/products/bikanervala/; https://7knetwork.com/haldiram-vs-bikanervala-franchise-comparison/",
   "estimate": false
  },
  {
   "id": "N05",
   "cat": "N Unit economics benchmarks",
   "name": "Small-shop daily sales: T2/T3",
   "value": "₹8,000–25,000/day",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "N06",
   "cat": "N Unit economics benchmarks",
   "name": "Net margin: After all costs",
   "value": "15–25% (blog guides); 10–12% (premium chain store) (varies: Format)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india; https://www.iifl.com/blogs/gold-loan/how-to-start-a-sweet-shop-in-karnataka-cost-license-setup-guide; https://mastersunion.org/blog/the-sweet-recipe-for-success-lessons-from-shaishav-mittal-founder-director-of-lovely-sweets-lovely-bake-studio",
   "estimate": false
  },
  {
   "id": "N07",
   "cat": "N Unit economics benchmarks",
   "name": "Premium store revenue: 1,000 sq ft",
   "value": "₹3–4.5 cr/yr ≈ ₹5.8–8.7 lakh/week (varies: T1/T2)",
   "role": "HV",
   "source": "https://mastersunion.org/blog/the-sweet-recipe-for-success-lessons-from-shaishav-mittal-founder-director-of-lovely-sweets-lovely-bake-studio (weekly = ÷52)",
   "estimate": false
  },
  {
   "id": "N08",
   "cat": "N Unit economics benchmarks",
   "name": "Break-even: Time to recover setup",
   "value": "8–14 months (varies: Location)",
   "role": "HV",
   "source": "https://www.dineopen.com/blog/how-to-start-sweet-shop-india",
   "estimate": false
  },
  {
   "id": "N09",
   "cat": "N Unit economics benchmarks",
   "name": "Variable cost %: Ingredients + packaging + fuel + wastage + payment fees",
   "value": "60–65% of revenue (varies: Mix)",
   "role": "HV",
   "source": "Est. (gross margin 40–60% before wastage/fuel; ingredients ~45–50%, packaging 3–6%, fuel 4–6%, wastage 3–5%)",
   "estimate": true
  },
  {
   "id": "N10",
   "cat": "N Unit economics benchmarks",
   "name": "Diwali-week multiplier: Peak vs. normal week",
   "value": "~6–8× (varies: Season length)",
   "role": "RE",
   "source": "Est. (from 30–40% annual share over 3–4 weeks)",
   "estimate": true
  }
 ],
 "note": "Researched estimates as of late 2026 from public sources; rows with estimate=true have no direct source. For learning, not financial advice."
}